Using Social Media in Your Job Search

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Using Social Media in Your Job Search

  1. 1. Managing Your Online Identity
  2. 2. The Numbers <ul><li>Vault.com - Jan 2009 – 56% of employers have searched candidate profiles on social networks </li></ul><ul><ul><li>82% of that 56% said they would gas the candidate if they found something negative </li></ul></ul><ul><li>Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates </li></ul><ul><li>Jobvite - 72% will increase use of social networking </li></ul>
  3. 3. Your Retirement Is Farther Off Than You Think <ul><li>You MUST be proactively managing your career </li></ul><ul><li>Your resume is NOT enough </li></ul><ul><li>You are in sales and marketing now! </li></ul><ul><li>You have to promote yourself to increase your chances of being found </li></ul><ul><li>“… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen </li></ul>
  4. 4. Developing Your Online ID <ul><li>Goal #1 – Make it easy for people to find you </li></ul><ul><li>Goal #2 – Control what they find </li></ul><ul><li>Embrace SEO – all about KEYWORDS </li></ul><ul><li>Not being found by search engines means you don’t exist </li></ul><ul><li>Control your page rankings </li></ul><ul><li>Easiest ways to control rank: LinkedIn, Facebook, own domain, blog </li></ul>
  5. 5. Make it EASY to be Found! <ul><li>Pick a consistent name </li></ul><ul><ul><li>mike lally NEVER michael </li></ul></ul><ul><li>Lock in that name on all social media sites (checkusernames.com) </li></ul><ul><li>Get a decent headshot. Go to Clix. </li></ul><ul><li>Buy a domain of your consistent name </li></ul><ul><ul><li>$10 to register! </li></ul></ul><ul><ul><li>Put your resume on it </li></ul></ul>
  6. 6. Pick Your “Home Base” <ul><li>You need a place to send people </li></ul><ul><ul><li>Own domain, free blog, LinkedIn, Facebook? </li></ul></ul><ul><li>Submit to google – google.com/addurl </li></ul><ul><li>Claim home base on technorati and top search engines </li></ul><ul><li>Blogs – not everyone has a voice </li></ul><ul><ul><li>Don’t unless you can keep your content fresh </li></ul></ul><ul><ul><li>Blog about what you want to be known for – not your kids or your bizarre hobby </li></ul></ul>
  7. 7. Hiring Managers Use Social Media to De-Select You <ul><li>Jobvite 2009 survey of HR and talent managers </li></ul><ul><ul><li>95% use LinkedIn </li></ul></ul><ul><ul><li>59% use Facebook – UP FROM 36%! </li></ul></ul><ul><ul><li>42% use Twitter </li></ul></ul><ul><li>Not being found means YOU DO NOT EXIST! </li></ul>
  8. 8. Mike’s Social Media Rules <ul><li>No complaining – EVER! </li></ul><ul><li>Remove anything negative about old jobs. </li></ul><ul><li>Remove people from social networking sites that will embarrass you </li></ul><ul><li>Fill out EVERY “About” page </li></ul><ul><li>Synch your social media </li></ul><ul><li>All social media point to “home base” </li></ul>
  9. 9. LinkedIn <ul><li>Google ♥ LinkedIn </li></ul><ul><li>You MUST change your public link to your consistent name! </li></ul><ul><ul><li>This helps Google find you/ + page rank </li></ul></ul><ul><li>Change your public profile to full view </li></ul><ul><ul><li>Complete profile = visibility! </li></ul></ul><ul><ul><li>You will appear in more searches </li></ul></ul><ul><li>Keyword load – don’t be overt. </li></ul>
  10. 10. How Recruiters Use LinkedIn <ul><li>MAKE IT EASY TO BE FOUND! </li></ul><ul><li>Keyword search of qualifications </li></ul><ul><li>You want to be at the top of any search results list: </li></ul><ul><ul><li>By # of connections </li></ul></ul><ul><ul><li>By # of recommendations </li></ul></ul><ul><ul><li>By keyword relevance </li></ul></ul><ul><li>Own as many of these as possible </li></ul>
  11. 11. Connecting with People on LI <ul><li>Connections = Visibility! </li></ul><ul><li>More connections mean you will appear in more searches </li></ul><ul><li>Do not use the standard connect email! </li></ul><ul><ul><li>Remind them how you know each other </li></ul></ul><ul><ul><li>End with contact info in case they want to connect outside of LI </li></ul></ul><ul><ul><li>Reference your Home Base </li></ul></ul><ul><li>Toplinked.com – connect with 1 or 2 and your network will explode! </li></ul>
  12. 12. Generating Clicks/Traffic <ul><li>Write recommendations </li></ul><ul><li>ASK for recommendations </li></ul><ul><li>More recommendations means your will show up in more searches </li></ul><ul><li>Posting relevant status updates </li></ul><ul><ul><li>great way to keep you “Top of Mind” </li></ul></ul>
  13. 13. Facebook <ul><li>July 2009 issue of Wired – “The Great Wall of Facebook” </li></ul><ul><li>Last decade web defined by Google’s algorithms </li></ul><ul><li>Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet! </li></ul><ul><li>Facebook data stays on Facebook, Google is BLIND to it </li></ul><ul><li>Online interactions more PERSONAL </li></ul>

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