The why, what and how of the Transition 190 degrees strategic approach to the use of Social Media to grow long term business opportunities.... whilst maintaining growth based on current business models
2. Managing risks associated with your current business models while developing your new business based on utilising the potential of “Social Commerce”. Ensuring that you maintain, support and develop existing business opportunities and markets by developing your “assets” and managing your risks. Meanwhile leveraging these “assets”by developing Content, Connections and Communication Channels to facilitate a “new” business based on a Social Commerce platform.
3. Doing what you always did – gets what you always got. Getting ahead of your competitors requires referrals, insights, contacts and leads – and those that your competitors don’t get. Directing new business requires direct action.
4. Old Transition New RISKS Demand Generation OPPORTUNITY
5. Old Transition New RISKS Demand Generation OPPORTUNITY
6. Old Transition New RISKS Demand Generation OPPORTUNITY
7. Mitch Goldstone has owned a photo-developing shop in Irvine, California, since 1990. He used to develop 24-exposure film cartridges. Today he takes those shoe boxes of photos under your bed and scans them so you can use them online. Scanmyphoto.com has 10,600 followers on Twitter and Goldstone has sent 32,000 tweets. He doesn't just self-promote. He shares links and product reviews, and blends into a running conversation online about all things photo. His presence on Twitter and Facebook has taken his Irvine photo shop international. He scans photos from three miles away in Irvine to thousands of miles away in Australia. "If you're not into social media social networking you will be out of business. I'm going to repeat that: You will be out of business if you don't tweet, use Facebook, and social media today," Goldstone says.
8. Forget the 4 P’s It’s About Content Connection Communication Collaboration With & Between customers With Alliances & Competitors Conversion Challenges
9. Challenges How to Collaborate, to Find & Create customers in the Internet Era
10. Finding Great Primary Connections Art and Science Build Trust Nurture Meaningful Connections Collaborate to Grow Mutually Beneficial Relations Dunbars Number = 150 Max
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17. 2011 B2B Marketing Benchmark Report From Lead Generation to Sales Conversion Maximising lifetime value of each customer 60% to increase Inbound Marketing Spend Case Studies, Surveys, Social Commerce Social Media integration 9 out of 10 use Content Marketing Blogs, Social Media, Articles
21. Old Transition New RISKS Demand Generation OPPORTUNITY Brands Suppliers Wholesalers Markets Adv & Marketing Savvy Consumers Outcomes SOCIAL COMMERCE Assets Story Credibility Trust Referrals Access People Know How Competitors Alliances Support & Maintain Grow Measure Develop Remarkable & Valuable Content Listening Leverage Connect Collaborate Communicate Loyalty Relationships Advocacy Social Media/Networks Build & Develop Your Own Brands Awareness Markets Loyalty Advocacy Direct Relationships Value Add Product + Service Wider Access Narrower Focus Leverage Expertise & Relationships High Connect
22. Are you are Learning organisation Or A knowing organisation?? Mike Oswald - Alliance Linked
23. Why What How Pilot Grow Build Implement Awareness Agreement Engagement Involvement Evolution New New Old Transition New RISKS Demand Generation OPPORTUNITY
24. Awareness -- The Why Planning -- The What Content -- The How Take Over -- The Evolution Checklist Policy + Plan Look & Feel and Structures - e.g. Facebook, Twitter, YouTube, LinkedIn Action Plan Why & What Overviews Content Strategy + Editorial Plan Conversation Planner Listening Pages Referrals + Recommendations Plan Why & What & How Overviews Checklist 2 The Deliverables Monitor + Mentor Outreach Program Revise and Measure Objectives Monthly report Meet, Discuss, Present, Listen, Develop Specific Solutions + Vision
