The document describes the features and functions of the Magic Mirror, a retail technology designed to enhance the shopping experience by merging online and offline sales. It serves as an interactive sales assistant with functionalities like virtual try-ons, product catalogs, and social media integration, aimed at engaging shoppers and maximizing brand exposure. The system is priced from USD $5,100 and includes various design templates and tools for retailers to effectively showcase products and improve customer interaction.

1. ©2016 Magic Mirror is a trademark application of Magic Mirror in various
jurisdictions. We reserve the right to introduce modifications without notice. All
other company names and products are trademarks of their respective
companies..

2. Magic Mirror As Sales Assistant
• Also as Your In-Store..
Magic Mirror as Your
In-Store Sales Assistant
 Welcome passerby to enter the store
 Built-in tools to complement shopper’s journey
 As a conversation starter for your sales staff
Connecting with social media
allows shoppers to share newly
captured photos instantly -
maximizing the brand exposure
through word-of-mouth.
Marketer Photographer
Captures the “I was here”
moment overlaid with brand
logo, turning shoppers into your
brand ambassador

3. Magic MirrorTM
o 55” LED monitor
o Quad core CPU + Graphics card
o Magic Mirror OS
o Optional one-way mirror
with
Interactive Digital Signage Analytics
Services
Magic Mirror ManagerTM
o Ads Scheduler and Distribution
Support and Maintenance
o SLA on system uptime
o Onsite support and maintenance
Multimedia Design Service
o Graphics design
o 3D model rendering (3x units)
o Advertising consultancy
It’s designed specifically for retail chains, it caters for retailers who is looking to
bring the experience of shoppers to the next level and provide a tool to bridge the
interaction between staff and shopper.
Specifically Designed for Retailers
Complete System Price: from
USD $5,100
New Retail Functions
o Product Catalogues
o Product Page
o Virtual Try-on
o This or That
o Lift & Learn

4. How to Use Magic Mirror to
Engage Shoppers?
Endless AisleGuides SelectionApps Selection

5. Virtual Shelf
As an endless aisle display, shoppers
can browse products in endless loop and
click for more info.
Interactive Product Guide
Highlighting key features of your product,
the mannequin can twist & turn to
showcase product from different angles.
Endless Aisle
Omni-channel web browser -
Connecting online to offline store,
shoppers can browse, search and
checkout directly in store.
Apps Selection
Lift & Learn
Interact with shoppers as soon as
an item is lifted up. Note: RFID
tagged products are used
This or That
Take side-by-side photos with different
outfit, so that shoppers can better select
between shortlisted items.
3D Virtual Dressing
Presents realistic 3D product models
and sync with shopper’s movement
within the live video feed.
As you
mak

6. different
er select
s.
3D Virtual Dressing
Presents realistic 3D product models
and sync with shopper’s movement
within the live video feed.
Virtual Makeup
As your virtual artist, it presents different
makeover look on shopper’s face.
Product Catalogue
Digital guide for shoppers to refer to
when they are interested to know more
about a product.
Delay Mirror
Utilising delayed video recording,
shoppers can see the rear view of
how they look when they try-on a bag
or garment.
For per
Ma
Apps Selection

7. Tell Your Product Stories In Different Ways
Shop The Look: At a glance, shoppers get direct links to
multiple products, which helps them to achieve certain
looks easily.
1
3
2
Sample Templates:
Featured Product: Showcase “eye-catching” products on
the kiosk at one-to-one ratio to the item.
Virtual Shelf: Extending the shelf space in store,
shoppers are able to scroll through digital products in
endless loop.
Bargain Bin: Using vibrant design and direct manner to
ensure that the clearance sale is not to be missed by
passer-bys.
4
20++ design templates are specifically designed for retailers to tell a
story of the products with specific purposes.1
2 3 4
Guides Selection

8. Why Magic Mirror?Endless Aisle – Online Store
Magic Mirror is a great addition to the
store, it helps to deliver a coherent and
seamless shopping experience across
online and offline channels to in-store
shoppers.
Cross-sell Your Website
In Retail Store
Part of Your Omni-
channel Initiative
Magic Mirror as an in-store digital kiosk,
allows retailers to load the whole e-
commerce site to be used by shoppers in
store. Not only does this create
awareness of the website, it helps to
encourage new member registration.
CRM I Social Media I Online

9. How to Use Magic Mirror As
Guided Sales Tool?
Utilising different Magic Mirror functions, retailers can integrate the functionalities into every step of a shopper’s journey in
store. Managers and directors can now have a more direct involvement in shopper’s experience.

10. Entice Curiosity Converse with Store Staff Try-on and Shortlist Checkout online
#1: Guided Sales Speech
Shopper gets attracted
by virtual dressing
Staff pro-actively
engage with shoppers
Shopper tries out
shortlisted items in
fitting room
Shopper purchase
online on promotional
items
A sample shopping journey of casual browser:

11. Entice Curiosity
Converse with
Shoppers
Establish Trust Shortlist Items
Close
Deal
High-value Shopper
- High spender that values VIP service
Latest Collection Celebrities wear Handpick outfits Wear & compare
photo session
10-20 items
Well-informed shopper
- Usually research on similar products
prior to purchasing
Shop The Look Garment pairing
recommendation
Fitting room Set of 3-5
items
Buyers on a mission
- Only intends to buy what is needed
Sort relevant items
online
Fitting room 1-2 items
Wanderer
- People on window shopping
Virtual Dressing Self-service browsing Fashion advice Fitting room
1-2 items
Indecisive Customers
- Unable to decide on shortlisted items
Comment at fitting
room
Staff’s
encouragement
Wear & compare
photo session
3-5 items
Casual Buyer
- Occupies majority of the shopper type
Virtual Dressing Cross-promote Fitting room -
Loyal Customer
- Retailers need to re-engage to retain
these customers
Latest collection Member
recommendation
Promote
online store
#2: Plan Your Sales Speech
Sample speech to cater different types of shopper:
> > >
Involvement of Store Staffs
>
2018

12. #3: Standardise Sales Content Across All Stores
Centrally Managed by HQ
Consistent Sales Experience
Across All Branches
Since sales content can be updated centrally,
regional managers can also take part in the
sales process by providing updated guides of
product stories for staffs to share.
Bear in mind that shoppers are not as pro-active
to purchase an item. With the pre-set guidelines,
staffs are able to use different tools available to
seep into shopper’s journey. e.g. take a selfie,
watch a tutorial video, look at colour options
online.
Proven To Improve Staff
Morale

13. Include the use of
Magic Mirror
as staff’s KPI
Feedback
Loop
Measure improved
sales conversion
rate
Distribute sales
content across
stores
Codify The Optimal Customer’s Experience:
#4: Improve Sales Conversion
By providing a clearer guidelines with in-store tools, it reduces the
dependency of store performance to individual staff skillsets.

14. Showcasing some of the successful stories of our retail chain customers. Being a part of the store DNA of
shoppers journey.
Case Studies

15. Centre Piece of
the VIP Fitting
Rooms
Providing premium concierge service to the
VIP shoppers, with “Wear and Compare” mirror
as the decision making tool.

16. Wear and Compare
in Levi’s World
Pick up your favourite jeans from the shelf, wear it and compare the jeans cutting at
different angles. Share your jeans look with your friends via Facebook and email.
Magic Mirror @Levi’s Paris Flagship Stores
Magic Mirror @Levi’s Amsterdam Store