Nitrobots.ai offers intelligent chatbots and virtual agents to help businesses. Their virtual sales agents (VSAs) use AI and machine learning to qualify leads through messaging and pass highly qualified leads to human sales agents, increasing contact rates. A case study found their VSA increased contact rates by 20% for an SMSF client by gathering personal details to help the sales process. They are seeking funding from grants and investors to further develop their products from proof of concept to full production.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
User Journey for the Digital Customer ExperienceHCL Technologies
Digitalization has impacted the user journeys which were relatively linear until now. With the amount of digitalization adoption through mobility social and analytics and cloud, companies have managed to alter not only the buying patterns for the customers, but also the user journeys. User journeys have been impacted in 4 ways. One, the customer service has moved beyond the company. Customers access resources present online to troubleshoot their problems. Peer to Peer service networks are accelerating the customer service moving beyond the company. Customers today are able to pay for what they use by selecting specific services enabled by companies. Companies are also able to target customer segments better with information about their wants.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
User Journey for the Digital Customer ExperienceHCL Technologies
Digitalization has impacted the user journeys which were relatively linear until now. With the amount of digitalization adoption through mobility social and analytics and cloud, companies have managed to alter not only the buying patterns for the customers, but also the user journeys. User journeys have been impacted in 4 ways. One, the customer service has moved beyond the company. Customers access resources present online to troubleshoot their problems. Peer to Peer service networks are accelerating the customer service moving beyond the company. Customers today are able to pay for what they use by selecting specific services enabled by companies. Companies are also able to target customer segments better with information about their wants.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Bernard Chung, SAP Hybris share his marketing prowess - delivered to a SAP Hybris Global Summit Audience. Customer engagement is constantly evolving. Now it’s not just about providing customers with relevant content. You need to reach them when they want to be reached. By understanding the full context of your customers, you can know exactly when to engage them for better results. Learn three key competencies that can help you go beyond personalized marketing to marketing in the moment.
For more visit us at: http://www.hybris.com/marketing
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
Experience-Led Digital Banking: Getting Customers to Buy with Low Cost Digita...Capgemini
Experience-Led Digital Banking: Getting Customers to Buy with Low Cost Digital Channels was presented on 26 March 2015 at a webcast from Capgemini and American Banker. Topics include: Why customers are not using low cost digital channels to purchase banking products as much as banks would like; how some banks have succeeded in influencing customer preferences by adopting a more personal, human approach in their digital interactions; how banks can create opportunities to right-sell and cross-sell leveraging the latest innovations in customer engagement technology. Visit www.capgemini.com/odigoforbanks or www.capgemini.com/digitalbanking for more information.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Wim Rampen, chief marketing officer CX Company: emoties spelen een belangrijke rol in de ervaring van een klant met jouw merk. Hoe kun je daarop inspelen?
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Bernard Chung, SAP Hybris share his marketing prowess - delivered to a SAP Hybris Global Summit Audience. Customer engagement is constantly evolving. Now it’s not just about providing customers with relevant content. You need to reach them when they want to be reached. By understanding the full context of your customers, you can know exactly when to engage them for better results. Learn three key competencies that can help you go beyond personalized marketing to marketing in the moment.
For more visit us at: http://www.hybris.com/marketing
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
Experience-Led Digital Banking: Getting Customers to Buy with Low Cost Digita...Capgemini
Experience-Led Digital Banking: Getting Customers to Buy with Low Cost Digital Channels was presented on 26 March 2015 at a webcast from Capgemini and American Banker. Topics include: Why customers are not using low cost digital channels to purchase banking products as much as banks would like; how some banks have succeeded in influencing customer preferences by adopting a more personal, human approach in their digital interactions; how banks can create opportunities to right-sell and cross-sell leveraging the latest innovations in customer engagement technology. Visit www.capgemini.com/odigoforbanks or www.capgemini.com/digitalbanking for more information.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Wim Rampen, chief marketing officer CX Company: emoties spelen een belangrijke rol in de ervaring van een klant met jouw merk. Hoe kun je daarop inspelen?
Conversational commerce/Conversational Banking means allowing customers worldwide, to text /chat/speak with the bank/retail stores, etc. as easily and conveniently as they text/chat /speak with their friends and family in messaging apps
Conversational Commerce with the help of NLP, Big data and AI will radically expedite digital transformation and offers customers a "zero learning curve" experience – no complex interface to navigate – where they can simply message in natural language with the bank or the retail store, etc. to ask questions and get service on their own terms and timetable.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
Thabo Ndlela, from Accenture, delivered a keynote on Leveraging AI for enhanced Customer Service and Experience at Digital Finance Africa 2023 on the 2nd of August 2023.
Real Estate and Digital Marketing 2014...Real Estate Industry is going through a challenging time. World over Digital Marketing spends in Real Estate Industry are increasing and this is a special address presentation which I presented to a large number of decision makers in the Real Estate Industry in The Economic Times and Digital Marketing Summit, recently held at India Habitat Centre, New Delhi, India on 27th June, 2014.
Empowering intelligent customer operations through Lean DigitalGenpact Ltd
Genpact's Lean Digital approach has the potential to transform multi-channel customers services and improve customer loyalty, reduce costs, increase cross-sell propensity and drive business agility.
Beyond Chat How To Boost Online Sales With Rich Media Customer EngagementToke Tangkjaer
E-Commerce shopping cart abandonment rates remain shockingly high as 62% of all potential purchasers abandoned their shopping carts in the first quarter of 2009. What’s behind the continued high attrition?
Bridging the Personalization Gap - Adnan SauafSITA
There is a lot of talk about personalizing the message and offers to your customers but sadly the research shows that companies are not even identifying the customer correctly instead using multiple marketing tools to bombard the customer with competing offers across channels.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. • 48% of consumers would rather
connect with a company via live
chat than any other mean of
contact.
• By 2020, 85% of human
interactions will be managed
without a human!
• 96% of businesses believe
chatbots are here to stay.
• 50% customers expect a
business to be open 24*7
source: http://digital-transformation-insights.photon.in/infographic-the-state-of-chatbots
User adoption...
7. VIRTUAL SALES AGENT SALES AGENT
“ I’m calling now as you
have been in
communication with
VSA and as arranged
on [date] I’m here to
provide a quote for
[product].”
Contacting as “pre sales
agent”
Utilising email for communication –
allows “teaching” VA non-real-time
Interpreting response from
consumer to selected
response
Responding based on scripted core
answers – compliance
Collating response data to feed to
sales agent e.g. Best Date/Time
1. Increasing contact rate - call centre
9. Reconnecting
Via Email
Online hosted
version
Quoting and
Converting
CRM – Upsell /
Cross sell /
Retention
VSA online web hosted – chat
bot - email to drive engagement
Collecting data to provide a
quote
Capturing CC details to pay
Email driving communication
to VSA
Sales Service – increasing
cover, other products
0-3 months
4-6 months
7-12 months
12+ months
Stages
14. Solution:
Ai bot to answer questions
give guidance to flight
details and retail outlets
Virtual Concierge - Airport Ambassador
PRE AIRPORT
● Parking - book
● Flight -arv/dep
● Pick up locations
PARKING
● Rates
● Book
● Avails onsite
● Rates
DEPARTURES
● Flt #
● Gate #
● Set reminder
● Map
● Retail
● Food
● Offer
ARRIVALS
● Customs
● Baggage carousel
● Transport
○ Taxi
○ Pick up
○ Public
● Local info
○ Hotels - pass
○ to Do - pass
15. The AGENTS
purpose is to
transform natural
user language into
actionable data.
Natural
Language
Understanding
(NLU)
Conversation
designs
Encyclopaedic
Data
Multi – lingual
(14 languages)
Machine
learning –
“building
knowledge
base”
Conversation
support –
switching
topics/ recalling
last point
Integrations –
messaging
platforms
High
Performance –
99.99% uptime
About the brain - Ai
18. Ai improves contact rate for SMSF Client
Campaign OBJECTIVE:
Our client had limited human sales
resource to field leads that were
generated
The Solution:
iCumulus implements a Virtual Sales
Agent as 1st touch to prospects to pass
through highly qualified leads to the
human sales agent
Outcomes:
Conclusions:
● VSA increase the contact rate of a campaign
● Leads become more qualified in the process
● Some humans don't like taking calls but are happy
to reply to messaging
● Replies can be quiet personal helping the sales
process when passed to sales agents
Very personal
details were
gathered to help
the sales process
The replies from
consumer were far
more detailed than
anticipatedVSA
+20%
CASE STUDY
19. Funding and Roadmap
● Grant from NSW gov
● Research project
UNSW
● Access to innovations
centre
● Addition grant
pending,
POC > Production
Trail
campaign -
SMSF
● Tech
Voucher
● Grant -
UNSW
● POC
● Production
● Sales
Marketing
● Events
Sept 2016 Dec 2017 April 2018 Aug 2018
● Customer
Service -
messenger bot
launched
● MVP grant
application
Seeking VC
or Accelerator
support
Oct 2018