Millennial Marketing and Advertising: How your Brand Can Reach the Generation Y
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Let your brand/product appeal to the Generation Y (a.k.a. Millennials). Learn how to use social media to connect to the generation that has the highest buying power in this day and age.
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Millennials have become highly dependent on their mobile phones. Phones were once only used for calls but have now become multi-functional devices and a constant distraction. Teenagers especially feel lost without their phones and use apps like Instagram, Snapchat, and Twitter to constantly stay connected and updated. However, this constant phone use and social media engagement has negatively impacted teenagers' attention spans, face-to-face interactions, and mental health. While mobile technology benefits society and the economy, it's important to moderate usage to avoid addiction and relationship issues.
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1) 27% of millennials live in Bakersfield, CA, making it the top local market.
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Millennials have very different media consumption habits than older generations. They spend an average of 96 hours online per month, far exceeding older age groups. Millennials are highly mobile in their online usage, with 81% owning smartphones compared to 68% of 35-54 year olds and 40% of those 55+. While Facebook is still dominant, Millennials are more fragmented in their social media usage, being more active on sites like Instagram, Twitter and Snapchat. Millennials also watch more online video and are harder to reach with traditional television ads due to on-demand viewing and ad-skipping. Marketers need to focus on digital platforms to effectively target Millennials.
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Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
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If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
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A nous de multiplier les passerelles encore trop rares entre tous ces groupes qui aspirent à changer le monde chacun de leur coté : startupers, élus politiques et intrapreneurs, barbares, burners, hackers et makers dit Pierre Chevelle.
L'avenir du monde ne peut plus attendre. Pour créer un avenir plus radieux, nous devons appréhender la finance et l'économie autrement, nous devons changer de "logiciel de pensée". Peut être pouvons nous décider ensemble de ce que nous mangeons, de comment on s'habille, de comment on voyage à travers ces plateformes de mises en relation peer to peer.
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Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
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Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
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Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
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Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Innovation Nouvelle Generation
Découvrez le guide Bpifrance "Innovation Nouvelle Génération", un nouveau référentiel sur l'innovation.
Bpifrance élargit désormais son champ d'intervention à l'innovation "sous toutes ses formes" pour appréhender l'innovation d'aujourd'hui dans toute sa diversité et sa richesse.
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Branding
Qu'est ce qu'une marque ? Un petit voyage dans le temps pour penser et construire sa marque.
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This document discusses engaging next generation donors in philanthropy. It notes that $59 trillion will be transferred to next generations and explores differences between generations in how and how often they donate. While next generations often donate less, this may be due to life stage rather than generation. New technologies have expanded philanthropic opportunities. Engaging families in discussions about giving history and passions can inspire multigenerational giving plans. Each generation brings new skills and innovations to further philanthropic causes.
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This document discusses navigating intergenerational relationships in the workplace. It provides an overview of the five generations currently in the workforce - Matures, Baby Boomers, Generation X, Millennials, and Generation Z. For each generation, it highlights their defining attributes and core values. The document also examines some of the differences in expectations across generations and provides exercises and strategies for effectively leading across generations, including recruiting, training, feedback and project management approaches. The goal is to understand generational differences and apply strategies to improve intergenerational relationships in the workplace.
2015 Millennials Knowledge Module
Millennials – the most sought-after segment by marketers today. Learn more about this influential audience - the facts, figures, mindset and attitudes
Communicating Across The Generations
A short workshop on the differences ways each generation communicates and how to use this information in a leadership situation in a non-profit organisation.
This workshop was originally developed for the District 70 Toastmasters 2011 Advanced Club Officer Training.
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
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Opinions about millennials in the workplace are abundant, and often provocative. While there is ample discussion about this generation, its differences, and its challenges, very few organizations have a plan for improving intergenerational relationships in the office.
By grounding your plans in research rather than rumor, you can establish an effective strategy for retaining, motivating, and maximizing the potential of millennials.
As millennials ascend to leadership positions, it is critical for every organization to develop an inclusive, research-based approach to developing the next generation of leaders. Watch the webinar for revealing research that will help your organization harness the potential of millennial talent.Similar to Millennial Marketing and Advertising: How your Brand Can Reach the Generation Y (20)
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- 1. MILLENNIAL MARKETING AND ADVERTISING
- 5. Pocholo “The VoiceMaster” Gonzales
- 9. Voice of the Youth Network
- 17. “Our voice is our most effec/ve tool. It is the only thing that can start a war, or say ‘I love you’.” -‐ Julian Treasure
- 19. Do you believe… MarkeEng and AdverEsing should be
- 21. Through the Years… Baby Boomers: 1946-‐1964 GeneraEon X: 1965-‐1981 GeneraEon Y/Millennials: 1982-‐1993 GeneraEon Z: 1994-‐2004 Alpha GeneraEon: 2005-‐ present
- 22. The Millennials thrive in a world where…
- 23. Everything and everyone can be connected…
- 24. …in an INSTANT.
- 25. And this…
- 26. …can be mistaken for THIS.
- 27. GeneraEon Y a.k.a. GeneraEon “C”
- 32. Time Flexible and Family Oriented
- 33. AmbiEous
- 36. MarkeEng and AdverEsing to GeneraEon Y
- 37. Don’t Insult Our Intelligence
- 38. Don’t Disguise your Ad
- 39. Allow Us to Purchase Online
- 40. Be ConversaEonal rather than Viral
- 41. Quality and Service Should be #1
- 42. In Summary
- 43. We Want YOU! N – Name A – Address M – Mobile # E – Email Address S – Simple Message
- 44. THANK YOU VERY MUCH AND GOD BLESS YOU ALL!