The document discusses strategies for targeting millennials through content marketing, emphasizing the importance of providing valuable, entertaining, and informative content rather than direct selling. It highlights the significance of mobile-friendly content and instant gratification, as well as the appeal of brands that demonstrate corporate social responsibility. Additionally, it suggests leveraging personal brands and user-generated content to increase engagement and build trust with this demographic.

1. MARK SEYFORTH
MILLENNIALS
THROUGH
CONTENT
MARKETING
LEARN TO TARGET

2. Don't sell to millennials. They
tend to be distrustful of
corporations and brands, thus
the best way to court them is to
use content marketing to inform,
entertain, and offer value to one's
readership.

3. Entrepreneurship and
freelancing are considered to be
two paths toward freedom.
Writers and contract workers
frequently seek out freelance
opportunities, which allows
ownership of their personal and
professional time.

4. Hop on social media, so you
engage with savvy, youthful
social media users. Utilizing
Instagram and Snapchat is a
great way to produce, distribute,
and syndicate content.

5. Ensure that everything that you
create and share is mobile
friendly. Millennials are always
looking at their phones, and the
best way to reach them is
through their handheld devices.
Make sure your site is mobile-
friendly and complies with
Google's minimum standards.

6. Offer quick solutions to frantic,
impatient millennials. The need
for instant gratification and
millennial's ubiquitous access to
technology means the best way
to gain their loyalty is by
providing information and rapid
solutions.

7. Millennials are drawn to brands
that demonstrate corporate
social responsibility. Giving back
to the community, investing in
an important issue, donating to a
specific cause, and volunteering
with employees on the weekend
can get these young clients in
the door. Working eco-
friendly things into the content
will beckon them.

8. Leverage the power of personal
brands in your content strategy.
Institute user-submitted content
within your campaign and you'll
find that millennials will engage
with your brand.

9. Narrow your engagement and
focus in on your niche. If you do ,
you'll build more trust and
nurture a greater customer base.

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