Targeting Millennials + Gen Z in Beauty MarketingFIG or out
Strategies for targeting beauty consumers keeping in mind their mindsets and the delineation between the age-ing millennials and coming of age of Gen Z.
Marketing Sustainability to Gen Z + MillennialsFIG or out
A look at the differences between consumer behavior and shopping preferences of Gen Z and Millennials, especially as it relates to sustainability. Presented at the Sustainable cleaning products summit, New York 2019
Social Media Marketing for Millennials and Gen ZFIG or out
This document discusses social media marketing strategies for millennials and Gen Z. It notes that these generations expect sustainability from brands and are influenced by social media influencers. Successful beauty brands clearly communicate their brand story and values across platforms while also engaging customers through co-created campaigns. Both generations prefer brands that provide experiences through social media and technology, such as Instagram-worthy pop-up shops, rather than just marketing products. The key is to create experiences that are backed by high-quality, sustainable products that match the brands' values.
5 strategies to market sustainable foods to the millennial generation, focusing on trust and experience. Presented at the organic food masterclass 2019
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Millennials are a large and influential generation that marketers want to target but have often struggled to engage effectively. To appeal to millennials, marketing must be personalized, value-driven, and delivered through their preferred mobile and social media channels. Millennials spend most of their online time on their phones and rely heavily on them, so marketing content should be optimized for mobile viewing. Personalized social media campaigns, videos, and product placements are effective ways to reach millennials where they already engage online.
This document provides information on how to effectively market to millennials. It begins by defining different generations and noting that millennials will make up over 50% of the workforce by 2020. It dispels common myths about millennials being lazy or entitled by citing research. The document recommends developing a content plan to educate millennials through blogs, videos and social media. It also stresses the importance of having millennials involved in shaping marketing strategies to effectively reach their generation.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
Targeting Millennials + Gen Z in Beauty MarketingFIG or out
Strategies for targeting beauty consumers keeping in mind their mindsets and the delineation between the age-ing millennials and coming of age of Gen Z.
Marketing Sustainability to Gen Z + MillennialsFIG or out
A look at the differences between consumer behavior and shopping preferences of Gen Z and Millennials, especially as it relates to sustainability. Presented at the Sustainable cleaning products summit, New York 2019
Social Media Marketing for Millennials and Gen ZFIG or out
This document discusses social media marketing strategies for millennials and Gen Z. It notes that these generations expect sustainability from brands and are influenced by social media influencers. Successful beauty brands clearly communicate their brand story and values across platforms while also engaging customers through co-created campaigns. Both generations prefer brands that provide experiences through social media and technology, such as Instagram-worthy pop-up shops, rather than just marketing products. The key is to create experiences that are backed by high-quality, sustainable products that match the brands' values.
5 strategies to market sustainable foods to the millennial generation, focusing on trust and experience. Presented at the organic food masterclass 2019
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Millennials are a large and influential generation that marketers want to target but have often struggled to engage effectively. To appeal to millennials, marketing must be personalized, value-driven, and delivered through their preferred mobile and social media channels. Millennials spend most of their online time on their phones and rely heavily on them, so marketing content should be optimized for mobile viewing. Personalized social media campaigns, videos, and product placements are effective ways to reach millennials where they already engage online.
This document provides information on how to effectively market to millennials. It begins by defining different generations and noting that millennials will make up over 50% of the workforce by 2020. It dispels common myths about millennials being lazy or entitled by citing research. The document recommends developing a content plan to educate millennials through blogs, videos and social media. It also stresses the importance of having millennials involved in shaping marketing strategies to effectively reach their generation.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
The document provides a marketing roadmap for Leanani, a new cosmetics brand targeting teen girls. It outlines key sections including the large US beauty market opportunity, teen demographic trends focused on social media and value, major competitors in the space, and Leanani's unique selling propositions centered around affordable Japanese beauty products. The marketing strategy proposes exciting teen girls through influencer marketing, social media engagement, and a dedicated website and app. It includes plans for coupon ads, back to school campaigns, and innovative packaging design to attract young customers.
Cancel culture describes boycotting individuals or brands online and in person for actions or statements deemed offensive. Recent examples include Ellen DeGeneres' show being canceled due to reports of toxicity behind the scenes and Aunt Jemima being removed for offensive racial stereotyping. Brands can avoid cancel culture by carefully considering diverse audiences, sticking to consistent values, and listening to respectful feedback to improve. Nike withstood initial backlash for supporting Colin Kaepernick by refusing to change their pro-equality stance.
This document discusses how brands can successfully engage millennial customers in the digital age. It notes that millennials, the largest generation, are tech-savvy and care deeply about companies' values and social impact. The document recommends that brands get to know their millennial customers, understand what they care about, and engage them through personalized experiences and video content on online platforms, as millennials spend significant time socializing and shopping online. Brands should authentically be part of issues customers care about for long-term engagement and success.
Market Won Quaker True Delights Presentationetta1106
Market Won was formed to effectively represent its clients' goals through intelligent research and creative strategies. The marketing plan aims to increase Quaker's market share in the granola bar industry by repositioning its True Delights bars as the standard for gourmet granola bars. Research found the target market of women ages 25-45 and 46-65 would pay more for True Delights and prefer it over their usual brand. The plan includes print, television, and digital advertising targeting this audience to convey the premium quality experience of True Delights.
This document outlines the digital media strategy for The Honest Co. to target health conscious women ages 21-40 and future mothers. It proposes using social media platforms like Pinterest, Facebook, Twitter, and Instagram along with search engine optimization, blogging, and pay-per-click advertising to increase brand awareness and sales. Rich shareable content would be created and distributed through social media and a company hub to engage consumers and generate leads.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
The document discusses Honest Company's plans to expand into the Chinese market. It summarizes that the Chinese diaper market is growing rapidly and shifting towards premium products. Honest Company sees opportunities in targeting affluent Chinese families seeking Western, organic brands. Its strategy is to launch premium diapers online and through flagship stores in major cities, promoting the brand using Jessica Alba's celebrity status in China. Key challenges include strong competition from established brands and penetrating consumers used to lower prices.
Matter helped Nature Nate's, a small honey company, expand nationally through an integrated marketing campaign including media relations, influencer outreach, and a National Honey Month initiative. This resulted in 30 million media impressions, over 1 million influencer relationships, and Nature Nate's becoming the #1 branded honey company with double-digit growth. For La Brea Bakery's new artisan bread line, Matter planned launch events in New York and Los Angeles that educated guests through experiential tastings and conversations with farmers. This drove over 160 million media impressions and ongoing sales growth. Matter also achieved success for Health Warrior bars through a year-long PR strategy securing over 100 pieces of coverage, 3.9 billion impressions
The document evaluates the California Milk Processor Board's (CMPB) "Got Milk?" marketing campaign. It finds that the campaign successfully increased milk consumption in the early 1990s through creative advertising. However, it risks alienating consumers by no longer focusing on regular drinkers and not considering cultural differences with Hispanic audiences. The document recommends the CMPB focus on health, Hispanic consumers, cheese, and new distribution channels through R&D, event marketing, and advertisements tailored to different audiences. While "Got Milk?" has been successful for 20 years, the CMPB needs to refresh the campaign to address changes in the world and branding concepts over that time to continue engaging consumers.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
This document summarizes findings from Accenture's CPG Innovation Consumer Pulse Survey from October 2014. It finds that consumers perceive the highest levels of innovation from Home & Personal Care and Food & Beverages companies. Emerging markets like Brazil and China see the most innovation. While consumers perceive significant innovation, this has not translated to significant revenue growth for companies. Companies are investing more in technology, new business models, collaboration and emerging markets to drive innovation.
Advertisers of all kinds have tried glomming onto mothers sometime or the other as a part their advertising strategy.
BrandBerry Marcom, an ad agency servicing Delhi, Noida and Gurgaon, created this infographic that offers a glimpse into the many reasons why brands and advertising agencies over the years and even today choose to focus on moms.
The document discusses how businesses and brands can benefit from adopting a social purpose and engaging in mutually beneficial marketing with consumers. It cites survey findings that over 80% of consumers feel it is important for companies to support good causes even during recessions. The document provides examples of companies like General Mills and its Box Tops for Education program that have seen commercial gains from cause marketing. It argues that adopting a clear social purpose can help differentiate brands and foster stronger emotional connections and loyalty with conscious consumers.
Vitamin B supplements have been unchanged for 80 years and help with growth, development, and energy utilization. While traditionally targeted at mothers, today's teens represent a huge market that is three times larger than Generation X. Generation Y is more racially diverse, with one in three not Caucasian and one in four coming from single parent households. They have grown up in a media saturated environment and are immersed in information. To appeal to Generation Y, advertisers need to go where they go like MySpace and sponsor local events, and ads need to be subtle, funny, and use bright colors and cool designs. Generation Y distrusts celebrity endorsements and is diverse with the rise of the internet.
This document summarizes a case study on the successful "Got Milk?" advertising campaign launched by the California Milk Processor Board in 1993. The campaign was created to address falling milk sales and make milk more appealing to consumers. It used humor and memorable slogans/images to remind people of the disappointment of not having milk. The campaign was highly successful, increasing milk sales in California by 7% in the first year. It gained widespread recognition and awards over its 15-year run. The "Got Milk?" tagline became one of the most famous commodity brand slogans in the US.
Millennials, aged 16-34, make up a significant portion of the population and workforce. They are looking for clean, natural ingredients and transparency from food brands. They are active online shoppers and open to new brands. To reach them, brands should focus on mobile and social media, emphasize quality ingredients and ethics, and provide relevant content. As Millennials prioritize health and experience, the specialty food sector has opportunities to target and engage this demographic with innovative products telling an authentic story.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
The document provides a marketing roadmap for Leanani, a new cosmetics brand targeting teen girls. It outlines key sections including the large US beauty market opportunity, teen demographic trends focused on social media and value, major competitors in the space, and Leanani's unique selling propositions centered around affordable Japanese beauty products. The marketing strategy proposes exciting teen girls through influencer marketing, social media engagement, and a dedicated website and app. It includes plans for coupon ads, back to school campaigns, and innovative packaging design to attract young customers.
Cancel culture describes boycotting individuals or brands online and in person for actions or statements deemed offensive. Recent examples include Ellen DeGeneres' show being canceled due to reports of toxicity behind the scenes and Aunt Jemima being removed for offensive racial stereotyping. Brands can avoid cancel culture by carefully considering diverse audiences, sticking to consistent values, and listening to respectful feedback to improve. Nike withstood initial backlash for supporting Colin Kaepernick by refusing to change their pro-equality stance.
This document discusses how brands can successfully engage millennial customers in the digital age. It notes that millennials, the largest generation, are tech-savvy and care deeply about companies' values and social impact. The document recommends that brands get to know their millennial customers, understand what they care about, and engage them through personalized experiences and video content on online platforms, as millennials spend significant time socializing and shopping online. Brands should authentically be part of issues customers care about for long-term engagement and success.
Market Won Quaker True Delights Presentationetta1106
Market Won was formed to effectively represent its clients' goals through intelligent research and creative strategies. The marketing plan aims to increase Quaker's market share in the granola bar industry by repositioning its True Delights bars as the standard for gourmet granola bars. Research found the target market of women ages 25-45 and 46-65 would pay more for True Delights and prefer it over their usual brand. The plan includes print, television, and digital advertising targeting this audience to convey the premium quality experience of True Delights.
This document outlines the digital media strategy for The Honest Co. to target health conscious women ages 21-40 and future mothers. It proposes using social media platforms like Pinterest, Facebook, Twitter, and Instagram along with search engine optimization, blogging, and pay-per-click advertising to increase brand awareness and sales. Rich shareable content would be created and distributed through social media and a company hub to engage consumers and generate leads.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
The document discusses Honest Company's plans to expand into the Chinese market. It summarizes that the Chinese diaper market is growing rapidly and shifting towards premium products. Honest Company sees opportunities in targeting affluent Chinese families seeking Western, organic brands. Its strategy is to launch premium diapers online and through flagship stores in major cities, promoting the brand using Jessica Alba's celebrity status in China. Key challenges include strong competition from established brands and penetrating consumers used to lower prices.
Matter helped Nature Nate's, a small honey company, expand nationally through an integrated marketing campaign including media relations, influencer outreach, and a National Honey Month initiative. This resulted in 30 million media impressions, over 1 million influencer relationships, and Nature Nate's becoming the #1 branded honey company with double-digit growth. For La Brea Bakery's new artisan bread line, Matter planned launch events in New York and Los Angeles that educated guests through experiential tastings and conversations with farmers. This drove over 160 million media impressions and ongoing sales growth. Matter also achieved success for Health Warrior bars through a year-long PR strategy securing over 100 pieces of coverage, 3.9 billion impressions
The document evaluates the California Milk Processor Board's (CMPB) "Got Milk?" marketing campaign. It finds that the campaign successfully increased milk consumption in the early 1990s through creative advertising. However, it risks alienating consumers by no longer focusing on regular drinkers and not considering cultural differences with Hispanic audiences. The document recommends the CMPB focus on health, Hispanic consumers, cheese, and new distribution channels through R&D, event marketing, and advertisements tailored to different audiences. While "Got Milk?" has been successful for 20 years, the CMPB needs to refresh the campaign to address changes in the world and branding concepts over that time to continue engaging consumers.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
This document summarizes findings from Accenture's CPG Innovation Consumer Pulse Survey from October 2014. It finds that consumers perceive the highest levels of innovation from Home & Personal Care and Food & Beverages companies. Emerging markets like Brazil and China see the most innovation. While consumers perceive significant innovation, this has not translated to significant revenue growth for companies. Companies are investing more in technology, new business models, collaboration and emerging markets to drive innovation.
Advertisers of all kinds have tried glomming onto mothers sometime or the other as a part their advertising strategy.
BrandBerry Marcom, an ad agency servicing Delhi, Noida and Gurgaon, created this infographic that offers a glimpse into the many reasons why brands and advertising agencies over the years and even today choose to focus on moms.
The document discusses how businesses and brands can benefit from adopting a social purpose and engaging in mutually beneficial marketing with consumers. It cites survey findings that over 80% of consumers feel it is important for companies to support good causes even during recessions. The document provides examples of companies like General Mills and its Box Tops for Education program that have seen commercial gains from cause marketing. It argues that adopting a clear social purpose can help differentiate brands and foster stronger emotional connections and loyalty with conscious consumers.
Vitamin B supplements have been unchanged for 80 years and help with growth, development, and energy utilization. While traditionally targeted at mothers, today's teens represent a huge market that is three times larger than Generation X. Generation Y is more racially diverse, with one in three not Caucasian and one in four coming from single parent households. They have grown up in a media saturated environment and are immersed in information. To appeal to Generation Y, advertisers need to go where they go like MySpace and sponsor local events, and ads need to be subtle, funny, and use bright colors and cool designs. Generation Y distrusts celebrity endorsements and is diverse with the rise of the internet.
This document summarizes a case study on the successful "Got Milk?" advertising campaign launched by the California Milk Processor Board in 1993. The campaign was created to address falling milk sales and make milk more appealing to consumers. It used humor and memorable slogans/images to remind people of the disappointment of not having milk. The campaign was highly successful, increasing milk sales in California by 7% in the first year. It gained widespread recognition and awards over its 15-year run. The "Got Milk?" tagline became one of the most famous commodity brand slogans in the US.
Millennials, aged 16-34, make up a significant portion of the population and workforce. They are looking for clean, natural ingredients and transparency from food brands. They are active online shoppers and open to new brands. To reach them, brands should focus on mobile and social media, emphasize quality ingredients and ethics, and provide relevant content. As Millennials prioritize health and experience, the specialty food sector has opportunities to target and engage this demographic with innovative products telling an authentic story.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
The document summarizes key points from a meeting of the Australian Society of Baking. It discusses current market trends in the bakery industry including demographic shifts, consumer preferences, and retail environment dynamics. It also summarizes insights from the 2011 International Dairy Deli and Bakery Association trade show, noting a focus on natural, clean label, functional, and portion-controlled products. Future growth opportunities identified include expanding specialty offerings and implementing shopper marketing strategies.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Dairy is at risk of disruption from new entrants into the market. It is most at risk where consumers don't value it in their diet. But the example of cheese shows millennials are open to reengagement.
The document outlines a marketing campaign for Tai Pei frozen meals targeting 18-25 year old millennials. Primary research found this group craves flavorful food but lacks time and money, often settling for bland quick options. The campaign strategy is to position Tai Pei as satisfying their inner craving for authentic Asian flavors with minimal preparation. Advertising will feature the "Voice of the Crave", personifying their desire for bold taste, to show Tai Pei fulfills this craving affordably.
The document discusses the rise of culinary marketing and how consumers have become highly "food-connected". It notes that people frequently discuss food topics and that terms like "foodies" no longer fully capture how engaged people are with food. It then provides examples of different types of food-connected consumers and discusses how brands can leverage this engagement through strategies like celebrity chef endorsements, social causes, social media presences, and television shows. Finally, it briefly touches on emerging food technologies. The overall summary is that food has become deeply integrated into popular culture and daily life, and culinary marketing has grown significantly as a result of this widespread consumer engagement and interest in food topics.
The document discusses strategies for Tai Pei, a frozen Asian food brand, to appeal to Millennial consumers ages 18-25. It outlines research conducted including social media listening, focus groups, surveys, and interviews. Key findings show Millennials want variety, value, and convenience. The document proposes a brand platform that Tai Pei understands the complicated lives of Millennials and offers solutions to make life more flavorful and manageable. Three creative concepts are presented: "Almost Completely Prepared", "Meal Time on the Line", and "Shortcuts". A variety of tactics are suggested including outdoor, in-store, online video, and television.
Grab and go trends how to enhance your offer 2017Rachael Sawtell
This document discusses trends impacting grab-and-go food options and how to enhance offerings. It covers key drivers like freshness, speed, and customization. Sandwiches are a key component and trends include international, comfort food, and vegetarian/vegan options. Packaging plays an important role in presentation, branding, and sustainability. Effective labeling informs customers and meets regulations. Environmental challenges include waste diversion and regulations, which compostable packaging can help address. Understanding materials, customer insights, and best practices can help operators get grab-and-go options right.
This document summarizes the business plan of Sun Flour Baking Company, a plant-based bakery company. The company aims to disrupt the food industry by offering healthier, delicious vegan and gluten-free baked goods as an alternative to dairy and egg-based products. The company was founded over 30 years ago and produces a variety of baked goods. It has an experienced team and utilizes an efficient production model. The document outlines the company's mission, products, competitive advantages, growth strategy, financial projections, and timeline to achieve national and international expansion.
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
IFB Minute Meals is launching a digital campaign to promote its premium one-minute meal concept. The document provides insights on key challenges, trends in the frozen food industry, audience segmentation, and a recommended strategic approach. It suggests creating awareness of quick, healthy meals through partnerships with online influencers, social media campaigns highlighting the convenience of minute meals, and local meetups featuring healthy gourmet recipes. The goal is to engage consumers, endear them to the brand, excite their taste buds, and ultimately increase awareness, interest, advocacy, and purchases of IFB Minute Meals.
Our Barn Door is Open - How Transparency and Communication Can Rebuild TrustNational Pork Board
This document discusses how transparency and communication can help rebuild trust in the pork industry. It notes that trust in major institutions like government and media is low. While the pork industry says its practices are safe and beneficial, the public often hears something different. The document advocates for transparency, storytelling over just facts, and experiences over explanations to help close the credibility gap. It outlines efforts like showcasing award-winning pig farmers, taking food bloggers on farm tours, and the #RealPigFarming social media campaign to share real stories from pig farmers. The campaign saw growth in engagement but also some negative responses, and lessons were learned about effective content.
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Similar to Sustainability in the Millennial and Gen Z Era (20)
Digital Marketing with a Focus on SustainabilityFIG or out
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
This workshop guides the author community with:
• Looking at what each author’s objective is, who their target audience is, and understanding how they target them.
• Creating a harmonious ‘look’ and brand identity for all online presences (website, social platforms) – since Instagram has most engagement, that will be focus, bearing in mind it is part of the Facebook family
• After developing platforms and a feed, structuring a cadence of content (visual and written), with a focus on engagement
• Different ways to foster engagement with audiences on social media
• Community building: how to leverage the power of a community of audiences
• The uses of paid advertising: starting with mechanics (pages) and platforms, targeted to Instagram using Facebook ads (which covers Instagram ads)
• Overall ad objectives, budgets, goals and measurement
Tech, Platforms and Beauty Marketing [ Post Pandemic ]FIG or out
The next generation social media platforms: TikTok, Instagram, Clubhouse… deep dive into the hottest platforms to invest your time and money in right now for sky-high engagement and interaction. Explore how beauty brands can maximize the latest technology, channels, platforms and features to stay at the forefront of your consumers’ minds.
Maximizing Conversion from Influencer MarketingFIG or out
In an era of marketing overwhelm, buzz words, and fake influencers, it is important to influence with responsibility and to create a roadmap that allows you to maximize conversion from influencer marketing.
Creating and Maintaining Your Online PresenceFIG or out
Once established on various social media and digital platforms, what are ways to enhance the social media strategy to engage with audiences and maintain your online presence? Presented at the Liberty States Writers Conference 2019
Creating & Boosting Your Platform on Social MediaFIG or out
Develop a social media strategy to boost your platform, based on experience in the evolving digital landscape. Presented at the Liberty States Writers Conference 2019.
Creating and Boosting Your Platform on Social MediaFIG or out
Tips and strategies for improving your author platform on social media, presented at the Liberty State Writers Conference 2018. Tips are applicable across different verticals.
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach. Here are 4 tips for successful influencer marketing in the beauty industry, and 3 caveats to be aware of. Presented at Innocos Digital 2016 in Los Angeles.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
The document discusses engaging consumers for behavior change through green claims. It notes that while green is appealing, it may not drive purchases on its own. There are 4 problem areas with green claims: information overload, green products seen as less effective, less relevance at point of purchase, and high consumer expectations. The document provides 4 tips for more meaningful green claims: be specific about what is green, put the key benefit first then the green benefit, make the benefit relevant, and avoid jargon. Green claims should fit a brand's story and fundamentals.
In traditional fast-moving consumer goods, the functional element is a given for consumer trial and usage. However, it’s the emotional connection that is becoming increasingly critical: It creates a distinction from the competition. We recently set out to understand how to measure the effect that product claims have on emotions and, consequently, how this impacts consumer decisions. This presentation showcases the importance of emotional marketing, how market research can help brands determine which emotions to leverage, and how to do so.
Social media in the skincare and beauty worldFIG or out
1. The document summarizes insights from over 55,000 conversations about skincare products on social media from May through July 2013.
2. It finds that skin care issues, moisturizers, and brands like Clinique and Olay are most discussed. Consumers seek competent, agreeable, and classy products over funny or sexy ones.
3. The data provides competitive intelligence on brand perceptions and how to identify consumer needs, inspire campaigns, measure effectiveness, and gain ideas for product development and innovation.
The document is a presentation about using social media research to develop actionable strategies for chocolate brands. It discusses how social media monitoring can provide insights into brand perceptions, competitive landscapes, key consumer groups, and effective platforms. These insights can then be used to make recommendations around positioning, communication campaigns, and marketing approaches to drive positive conversations and perceptions online. The presentation emphasizes how understanding online brand buzz and sentiment across different social networks can help align marketing strategies and manage brands more effectively.
This document discusses listening to consumers through social media research. It highlights various social media platforms that can be used to listen, as well as qualitative and quantitative research methods. Examples are given showing how brands can monitor sentiment about their products on social media and craft strategies based on consumer insights. The importance of listening to consumers and taking action in response is emphasized throughout.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
7. the biggest population demographic
Gen Z,
25.9%
Millennials,
24.5%Gen X,
15.5%
Baby
Boomers,
23.6%
Maturists,
10.5%
Mashable 2018
8. millennial
• 1980 – 1995
• 65 million
• 9/11
• Crises (‘00/’08)
• Reality TV
• 1995 – present
• 80 million
• Justin Bieber’s arrest
• Trump’s presidency
• Cloud Computing
Ages
Population
Formative
Experiences
demographics
Vision Critical (2019)
gen Z
9. millennial
• Entrepreneurial
(‘quick rich schemes’)
• Discoverability
• Optimistic
• Prefer savvy products,
influenced by bargains
• Stable Careers
• Success
• Realistic
• Prefer products that
work and are trusted
Economics
Work For
Mindset
Shopping
psychographic
Vision Critical (2019) and Marketo (2019)
gen Z
10. millennial
• $600 billion
• 37% in 6 months
• 51% compare prices
• Share things
• $44 million
• 53% in 6 months
• 43% compare prices
• Create things
Spending Power
Mobile Purchases
Bargains
Equation with Brands
purchasing
Vision Critical (2019)
gen Z
11. millennial
• Choice overload
• Floppy disks
• 2
• 12 seconds
• Phone (separation)
anxiety
• Flip phones
• 5
• 8 seconds
gen Z
Stress Cause
Never Heard Of
“Screens” Used
Attention Span
behavioral
Vision Critical (2019) and Mashable (2019)
12.
13. marketing strategies
Validate claims beyond ‘premium’
Operate with transparency
Explore packaging options
Create experiences
Embrace the world of ‘influence’
14. validate
claims:
‘premium’ is
a given61%
54%
46%
29%
GMO Free Ancient grains
Millennials Boomers
Do you expect these in your
foods?
Modern Restaurant Management 2018
Focus on other
elements to
differentiate food
products to create
a brand story and
experience.
17. transparency
Keep things simple in
communication
E.g. what farm the foods
are from, who they
support, etc.
Elmhurst 1925:
Clear labeling of only 2
ingredients!
18. be specific: what is healthy?
Older generations
Low-fat and high fiber.
Younger generations
Food is natural, organic,
locally sourced or
sustainable.
E.g. list which farm your
ingredient was grown on
19. 38%
51%
73%
80%
81%
Say fair-trade is an important attribute
Check labels for environmental impact
Willing to pay more for sustainable
brands
Want to see the story 'behind the
scenes'
Want to know how food is produced
millennials and Gen Z are hungry for specific
information
Food Industry Executive 2018
20. packaging:
made for ‘snacking’
Grazers habits are more common than
large meals
• 54% eat snacks as replacement meals
• 58% eat out more than once a week
Focus on convenience driven packaging
• Bite sized
• Easy to close / open
• Reseal-able
• Portable
• Recyclable
21. experiences
Millennials love choices and are
open to trying:
• Cultural ingredients
• Superfoods
• Vegan/vegetarian options
• Alternative natural forms of
protein, dairy, etc.
• Customizable food/menu
options
22. experiences: what is key when buying food?
Older generations
Taste.
Younger generation
Convenience.
55% of millennials choose convenience,
which is why we have:
• Meal kits
• Grocery delivery services
• Food trucks
• Online ordering
Food and Health Survey (2019)
23. End food waste - one ugly banana at a
time. Barnana Bites, made from the
20% of upcycled bananas that would’ve
gone to waste.
experiences: brand
stories beyond just
labels
Preserve: tools and utensils made with recycled yogurt cups.
26. the world of social
media and
influence
• 69% take a photo or video
before a meal!
• 1% believe in ‘traditional’
advertising
• 94% believe in word of mouth
and friends
• 33% read blogs to review
products
• Over 90% believe in influencers
29. marketing with
education to build
trust
Use all marketing
efforts as an
opportunity to educate
and enlighten
customers
30. the educational marketing of a food experience
can foster trust
Validate claims beyond ‘premium’
Operate with transparency
Explore packaging options
Create experiences
Embrace the world of ‘influence’
31. Sustainability in the Millennial and
Gen Z Era
@figorout
@sssourabh
Sourabh Sharma
sourabh @ figorout . com