Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
Blue ocean strategy in the VUCA world - Vikas MehtaVikas Mehta
Keynote address at the Marketing Edge Summit in Nigeria
A perspective on how to find a blue ocean for your business in a VUCA world. Illustrated with case studies
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
Blue ocean strategy in the VUCA world - Vikas MehtaVikas Mehta
Keynote address at the Marketing Edge Summit in Nigeria
A perspective on how to find a blue ocean for your business in a VUCA world. Illustrated with case studies
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
Earning Those Eyeballs and Leading the ConversationRF|Binder
What makes a brand story newsworthy in today's increasingly crowded media landscape? Click through to learn how RF|Binder approaches creating stories that engage, using data, intelligence and insights.
Marketing Infographic: Millennial consumer behavior & energy drink categoryKaryna Broadhurst
The millennial infographic is laid out into three parts:
Part I: Overall millennial consumer behavior and age segmentation of younger vs older millennials (US Census and Boston Consulting Group data)
Part II: Millennial consumer behavior and attitudes towards retail shopping (Accenture data) and festivals & entertainment spending (Eventbrite survey). Subsection of Part II is the Hispanic Millennials and their consumer behavior in regard to food & beverages.
Part III: Overview of Energy Drink/Shots market. Then this overview is broken down into Millennials and Energy Drink consumption.
Final part of Part III are some observation on the external environment for the Energy Drinks category (Threat and Opportunity)
Fast Company's “Innovation Uncensored” brought together the most creative minds in business for two days of idea exchange. Here’s what they talked about.
http://bit.ly/7BigIdeas
by Abigail Marks (@nycabby), Director, Strategy & Operations, OgilvyEntertainment
Come join us at the NTC Promenade as the Challenged Athletes, Make a Wish Foundation and California Center for Sustainable Energy compete for the coveted Ad 2 Public Service Campaign.
After they present, we will have Christine Guardia, cause cultivator at KooDooz, to speak on Cause Marketing.
Christine became involved in cause marketing campaigns while pursuing her MBA in Public & Nonprofit Management and Marketing at Boston University.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
Learn more about corporate purpose in 2020 and gain insights into how brands stepped up to respond to pressing issues please read through our research findings here.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
Earning Those Eyeballs and Leading the ConversationRF|Binder
What makes a brand story newsworthy in today's increasingly crowded media landscape? Click through to learn how RF|Binder approaches creating stories that engage, using data, intelligence and insights.
Marketing Infographic: Millennial consumer behavior & energy drink categoryKaryna Broadhurst
The millennial infographic is laid out into three parts:
Part I: Overall millennial consumer behavior and age segmentation of younger vs older millennials (US Census and Boston Consulting Group data)
Part II: Millennial consumer behavior and attitudes towards retail shopping (Accenture data) and festivals & entertainment spending (Eventbrite survey). Subsection of Part II is the Hispanic Millennials and their consumer behavior in regard to food & beverages.
Part III: Overview of Energy Drink/Shots market. Then this overview is broken down into Millennials and Energy Drink consumption.
Final part of Part III are some observation on the external environment for the Energy Drinks category (Threat and Opportunity)
Fast Company's “Innovation Uncensored” brought together the most creative minds in business for two days of idea exchange. Here’s what they talked about.
http://bit.ly/7BigIdeas
by Abigail Marks (@nycabby), Director, Strategy & Operations, OgilvyEntertainment
Come join us at the NTC Promenade as the Challenged Athletes, Make a Wish Foundation and California Center for Sustainable Energy compete for the coveted Ad 2 Public Service Campaign.
After they present, we will have Christine Guardia, cause cultivator at KooDooz, to speak on Cause Marketing.
Christine became involved in cause marketing campaigns while pursuing her MBA in Public & Nonprofit Management and Marketing at Boston University.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
Learn more about corporate purpose in 2020 and gain insights into how brands stepped up to respond to pressing issues please read through our research findings here.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
A lively and eye-opening conversation moderated by MDR Education’s Bernadette Grey with Millennial Ad Network co-founders Jake Skoloda, Brendan Maher and John Maher and JÜV Consulting’s Emma Himes and Itai Fruchter, all Gen Zers themselves!
Social Media Today produced this online survey of 347 industry members, as well as interviewing four key individuals who self-identify as social change agents. It was inspired by Susan Scrupski’s pioneering work starting in 2009 with The 2.0 Adoption Council, which led to the founding of Change Agents Worldwide, a network of forward-thinking social champions around the world.
The survey focused on the impact a social skill set has on individual career performance and options. These skills include collaborative and network technologies, storytelling, crowd-sourcing across geographies and companies, as well as personal values placed on transparency and authenticity.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
If you haven't known earlier, social media influencers in Australia now play an indispensable role in marketing for an extensive range of brands and products. NEON Model Management is the best social media influencers in Australia. Visit @ https://neonmodelmanagement.com/influencer-models/
Gaurav Gautam of BVJMM 2nd Semester of #JIMSVKII has shared about influencers influencing youth.
For More Query Call us on 09990474829, 011 61199191
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Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Similar to Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement! (20)
Unspoken Rules of Influencer Marketing.pdfFalcon.io
If you’re wondering if influencer marketing will continue to grow in 2022 and beyond, the answer is resounding yes. One of the most important things for a marketer to know is which type of influencer to target. With influencers ranging from nano, to macro, all the way to celebrities, it’s not an easy task figuring out which influencer would resonate best with individual brand audiences. Not to mention, just like most things in marketing, there are certain rules to abide by while searching for influencers and a specific etiquette they need, and deserve once sought out.
Von Mensch zu Mensch: Wie man heute Brand Communities schafft!Falcon.io
Hand auf’s Herz, wir sitzen heutzutage doch viel zu viel am Bildschirm und sehen Menschen häufiger zweidimensional als IRL (“in real life”). Trotzdem vertrauen heutzutage immer weniger Konsumenten Unternehmen und Marken, sondern viel eher anderen Menschen und den Erfahrungen und Empfehlungen, die sie machen. Durch Soziale Medien haben wir die einmalige Chance, für die Menschen, die wir erreichen wollen, Orte und Möglichkeiten zu schaffen sich untereinander auszutauschen, hinter die Fassaden zu blicken und Gemeinschaftsgefühl zu spüren.
Wir möchten im Webinar mit euch ergründen wie Brand Communities im Jahr 2022 funktionieren und euch Anregungen geben, die euch inspirieren und eure Communities wachsen lassen.
Was wir diskutiert haben:
- Warum ihr Gemeinschaften aus Fans braucht
- Worauf es heute bei Communities ankommt
- Welche Paradebeispiele es gibt
Aufnahme des Webinars: https://www.falcon.io/webinars/brand-communities-ger/
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Film ab! 7 Videoformate für mehr EngagementFalcon.io
Ohne das Engagement von Nutzer:innen ist Social Media und Content Marketing eine Einbahnstraße und selten erfolgreich! Denn wenn Inhalte nicht fesseln oder eine Reaktion hervorrufen, ist der interessantere Content nur einen Swipe entfernt und der Algorithmus straft dich ab.
Als Haupt-Treiber von mehr Shares, Reaktionen und Kommentaren gilt heutzutage immer noch Video Content! Videos generieren 12 Mal so viele Shares wie Text- und Bildinhalte zusammen. Dabei scheint die Produktion von Videomaterial aber weiterhin so etwas wie die Königsdisziplin zu sein, an die sich viele nicht herantrauen. Viel Aufwand, viel Equipment, hohe Kosten… geht das vielleicht auch anders? Und was ist bei einer Video-Marketing-Strategie sonst noch wichtig?
Diese Fragen werden wir euch im Webinar beantworten, sodass ihr bereit seid euer Social Media Engagement auf ein neues Level zu heben.
Während des Webinars diskutieren wir:
- Welche Videoformate heute dazugehören
- Warum es sich lohnt Videos zu produzieren
- Wie auch du zum Scorsese wirst!
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
First things first: Inclusivity is not a marketing ploy to increase profits. Your products and services are not targeted towards just one type of customer. If your audience includes people from all walks of life, your marketing should also go beyond social labels and represent everyone irrespective of race, sexuality, gender, religion, and more. This indicates that inclusivity is something every brand should be working towards bettering and improving over time (it’s not a one-time-only task). This session will highlight marketing that reflects your user base.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll debate discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
It’s not all “OK boomer” and cheugy. Gen Z seems to be the one generation every marketer is trying to get the attention of. In 2022, however, it is imperative to look beyond the fads of just one generation and understand them all to market better. In this session, we'll go over each generation, provide you with an updated demographic overview and why their representation matters.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Social commerce sales will increase by 35.8% to $36.62 billion in 2021. The meteoric rise in popularity of apps like TikTok and Twitch also shows the potential for activating influencer partnerships. 2022 will see the impact of influencers reaching the bottom of the funnel, and helping with quantifiable conversions. In this session, we'll spill the tea on how you can get in on the growth.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
In this case, there is more. While these 10 trends covered during the summit should definitely be top of mind for all marketers, in this session we will have an open discussion about a few more that almost made the list and still deserve to be mentioned. Come prepared and let's discuss ones you are passionate about too!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Keeping Up With Social Media Algorithms 2022Falcon.io
♂️ Raise your hand if at one point or another, you’ve wanted to throw in the towel when it comes to understanding social media algorithms? If you’ve felt this way before, we don’t blame you. Just when marketers feel like they’ve got an algorithm down pat and it’s finally doing its job, boom -- social media networks switch it up and we’re all back at square one. And does organic even stand a chance without paying to play. Let’s go over everything marketers need to know about social media algorithms to ensure they’re working with your brand, and not against it for 2022.
In this webinar we are diving into:
- The latest in social media algorithms across all networks
- How to ensure algorithms work in favor of your brand
- Utilizing social media algorithms to their full potential
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. #FalconEd
Your Presenters.
Mary Noel
Director of Business Development
DoSomething Strategic
Kate Levine
Director of Kate Levine Consulting,
former Global Director of Activism and
Communications
The Body Shop
Dino Kuckovic
Director of Community
Falcon.io
@dinokuckovic @marynoel_
@katelevine
3. 1. How did we get here?
2. Part I: The organization POV
3. Part II: The brand POV
4. Q&A
Today’s Agenda.
4. (Housekeeping)
Rules Help Control the Fun!
- Monica Geller
Audio
Everyone is muted for best audio
quality.
Recording & Slides
Available on-demand and sent to
you in tomorrow’s FUP e-mail.
Questions
Q&A in real time and live at the
end of the webinar.
Chat
Communicate with others for the
duration of the webinar.
Social
Find us on all socials @FalconIO
and use #FalconEd to participate.
Survey
We would love to get your
feedback upon exiting the webinar.
5. Brand activism is brands taking action
through public relations strategies,
corporate social responsibility,
government relations and marketing
techniques to take a public stand on
socio and political issues.
13. Insights, strategies, and
creative content to help
brands and organizations
reach and engage young
people to build lasting
relationships with a new
base of consumers.
21. SOCIALLY
AWARE @DS_Strategi
“Who do you believe
should be most
responsible to make
changes to address
the problems that
exist in society?”
40%
7%
3%
GVMTS. CITIZENS! BRANDS NGOS
10%
20%
30%
40%
50%
0%
50%
22.
23. 48%Say they are more likely to vote
because of COVID-19
73%Believe voting is the most
important action to support
efforts for racial justice
THEY ARE BECOMING MORE
CIVICALLY ENGAGED.
24. 92%
Of young people say a
brand should be
involved in, supporting,
or promoting a social
issue or cause
Source: DoSomething Strategic, Brands Taking Stands Report (unpublished) 2020.
25. Of young people buy from a
brand specifically because
the brand is involved in,
supports, or promotes a
social issue or cause they
care about
Source: DoSomething Strategic, Brands Taking Stands Report (unpublished) 2020.
71%
26. 12%
Of Gen Z had top-of-mind
associations between
brands they said they
knew and specific causes.
Source: DoSomething Strategic ‘Cause is Working; Your Marketing Isn’t’ 2019.
BUT ONLY
27. 83%
Of Gen Z consider a
company’s purpose as a
core consideration in
where to work
Source: Cone Communications Gen Z Purpose Study 2019.
29. 84% 82% 81% 80% 79%
75%
ENVIRONMENT EDUCATION MENTAL HEALTH SEXUAL
HARASSMENT
WOMEN’S
RIGHTS
RACIAL
EQUALITY
GUN VIOLENCE
PREVENTION
10%
20%
30%
40%
50%
60%
70%
80%
90%
0%
84%
Source: DoSomething.org. Member Survey 2019.
“If you could make a difference–how likely are you to take
action to have a positive impact on…?”
WHAT YOUNG PEOPLE CARE ABOUT: EVERYTHING
30. 70%
61%
56% 56% 56%
42%
RACIAL EQUITYMENTAL
HEALTH
HEALTH CARE JOBS & THE
ECONOMY
POVERTY ENVIRONMENT
10%
20%
30%
40%
50%
60%
70%
80%
90%
0%
65%
Source: DoSomething.org. Member Survey Aug 10, 2020.
“Have any causes/issues become more important to you in light of COVID-19?”
EDUCATION
COVID-19 IS MAKING KEY ISSUES
MORE IMPORTANT TO YOUNG PEOPLE
31. 3 OUT OF 4Gen Zers have either taken an action
on a cause they care about (47%) or
would like to (29%).
@DS_Strategic
Since COVID-19 began,
34. 52%
Of young people say they
often pay attention to a
brand's responsible/ ethical
business practices (the way
they run their business)
Source: DoSomething Strategic, Brands Taking Stands Report (unpublished) 2020.
35. Consumer
Marketing & Engagement
Employee
Engagement
Internal Policies,
Practices, & Comms
SOCIAL IMPACT
PLATFORM Finance & Planning
Human Resources
Design
Creative & Visuals
Sourcing
Digital Flagship
Brand & Marketing
Store Ops
Merchandising
SOCIAL IMPACT PLATFORM
Diversity & Inclusion
36. “What do you believe is the role of
brands in light of COVID-19?”
37.
38. 67%want brands to keep them informed
on how they’re supporting
employees and the broader team.
@DS_Strategic
39. 75%named a brand they
love more because
of their response
to the crisis
40. “The company I work for
(Starbucks) continually updating
and evolving to give most
support as possible to workers
and communities at this time.”
— 22-year-old, Florida
“Starbucks extended it’s mental
health benefits. This is a great
positive role during this
pandemic because they are one
of the most well known
companies in the US and the fact
that they are taking part to help
the community really shows
something.”
— 14-year-old, California
41. I stopped buying from Whole Foods recently...when Bezos cut
health care coverage for part time workers. It’s absolutely
unacceptable that hundreds maybe thousands of workers will
have their health benefits eliminated when they are the ones in
most need of the financial help.
-18-year-old, New Jersey
“ 41
45. 48%Are concerned their personal mental
health will be negatively impacted
because of COVID-19
@DS_Strategic
46.
47.
48. ONLY 3%do not expect brands to play a role
to address racism in America.
@DS_Strategic
49. 81% Use their platform to advocate
for racial justice
THEY WANT MEANINGFUL
ACTION FROM BRANDS.
67%
Ensure products/services are
designed to serve all consumers
across races equally
65% Ensure equal representation in
leadership
64% Promote diversity in advertising
51. “The brands that are going to win
are going to be the ones that have
deep connections’ with consumers.”
—Chip Bergh, Levi Strauss CEO, April 7, 2020
55. 62%Believe brands have the
power to create communities
based on common interests
and passions
Source: Spotify Survey 2019.@DS_Strategi
56. 49%want brands to provide or
connect consumers to ways
that consumers can make a
difference.
Source: DoSomething Member Survey, April 8, 2020. N=1,204
“How should brands engage consumers in light of COVID-19?”
57. 49%
Of Gen Z say it’s important
for a brand to have social
change initiatives that
consumers can be a part of
Source: DoSomething.org. Gen Pop Survey 2018.
64. Activism is about action, not just
words. It seeks to make real, long-
lasting change. What is it that you can
make better in the world – are you
looking to make legislative change as
well as behavioural change?
65. WHAT & WHY: HOW TO DO IT
1. Before you choose to speak out,
clearly establish what you stand for.
2. Then look at what real change
you want to make.
3. Make sure the two are
connected! How does this cause
align to your purpose…and also to
your company’s practices?
4. Also consider: what can your
company bring to the table to
support this cause?
67. Achieving real change
will be difficult – maybe
impossible – on your
own. You’ll need a deep
understanding of the
cause for which you are
campaigning. So it’s
likely you’ll need outside
expertise.
Lots of activist brands work
with NGOs & campaigning
organisations, big and
small. You can work with
individual activists and/or
influencers or bring a group
together. Some brands
even collaborate with other
brands.
PARTNERSHIPS
68.
69. PARTNERSHIPS: HOW TO DO IT
1. Read up on the issue – who’s involved?
2. Will you work with one partner or more? How?
3. Do your research. Are you inspired by the work of the
organisations you have shortlisted? Any
controversies?
4. Be clear on mutual expectations
5. Not everything will be a financial transaction. Be
creative with how you involve each other.
6. Try to think beyond basic philanthropy to how you
can make change and involve your audiences too
71. If you are serious about making change,
understand that it will not always be
comfortable.
Change is uncomfortable.
Prepare for the other point of view. It
might come in the form of a backlash,
some might even shout ‘boycott’… but if
you want to be an activist and make
change, then there will be those who
oppose you.
72. PREPARE: HOW TO DO IT
1. Start from the inside out. Scrutinise your own
policies.
2. Communicate internally first and engage your
colleagues.
3. Run (at least one) crisis-planning session with all
relevant teams.
4. Look after those on the front line.
73. KEY TAKEAWAYS
Be positive and inspiring in your activism
communications – you’ll get greater
engagement and mobilization.
Start from the inside: scrutinise your policies,
commit to change if you need to, engage your
colleagues.
You don’t need to be perfect to start; but you do
need to be transparent about where you are in
your journey. Know your flaws and communicate
what you’re doing about them.
Activism is not just a social media post; it’s
sustained action… Really commit to making
change.
74. My passionate belief is that business can be fun, it can be
conducted with love and a powerful force for good.
- Dame Anita Roddick
“