Marketing that works
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This workshop was for teens at WordCamp Miami who competed in a Shark Tank-like competition. After building their first eCommerce site, we talked about basics of building a marketing plan.
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This document contains advice from Beka Rice, Head of Product at SkyVerge, about building eCommerce products. Some of the key points discussed include:
1) Starting out, it's best to do client work first to understand eCommerce workflows before building your own product.
2) Determine customer needs by reading industry news, comments, and conducting surveys/interviews with potential customers.
3) When defining the scope of the first version (v1) of your product, focus on delivering value as quickly as possible by selecting one essential job the product can complete.
4) Gather actionable customer feedback through interviews that uncover motivations and pain points rather than just opinions, and
Automations for online stores
This document discusses automating tasks for online stores. It defines automation as using technology to complete routine tasks like sending transactional emails or updating inventory levels, allowing merchants to focus on higher-impact work. The document outlines common tasks that can be automated, such as product setup and management, customer browsing/shopping experiences, order fulfillment, and post-purchase communications. It recommends merchants identify automation opportunities by calculating the time and cost savings versus manually completing routine tasks and focusing on automating tasks that are repetitive but low-impact.
To eCommerce and beyond
The document provides guidance on skills needed for eCommerce projects. It discusses scoping projects, including asking questions about business models, approvals, and maintenance. Technical skills covered include WordPress, WooCommerce, caching, payments, fulfillment, and project planning. The document also discusses maintaining sites long-term through analytics, marketing, integrations, and delivering ongoing value to clients.
Ecommerce Essentials: Payment, shipping, and taxes
This talk was for an eCommerce workshop at WordCamp Miami to help new store owners learn the basics about accepting payments, charging shipping, and assessing sales tax.
More from Beka Rice (8)
Unlocking six-figure eCommerce growth with automations
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Ecommerce Essentials: Payment, shipping, and taxes
Ecommerce Essentials: Payment, shipping, and taxes
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionWhat Software is Used in Marketing in 2024.
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Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Story Telling Master Class - Jennifer Morilla
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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How Consumers Use Technology And Its Impact On Their Lives
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Marketing that works
- 1. Marketing that works How to build your first marketing plan
- 2. Heya! I’m Beka Rice I wear a lot of hats at Jilt @Beka_Rice 2
- 3. What am I selling? What’s the product and what is the unique value proposition? 1.
- 4. 4
- 5. Who do I sell to? Who is my target customer? What do I know about them? 2.
- 6. Who buys what I sell? ▪ Phone stands and cases: best customers are tech-savvy, frequently update hardware ▪ Watch stands: Think about who buys Apple watches □ Fitness: exercise / workout □ Tech adopters: people who want to try new gadgets 6
- 7. How do we sell to them? What sales channels do we use to sell to our target customers? 3.
- 8. WordPress eCommerceThat’s the goal of today, right? 8
- 9. Consider other channels Etsy Retail Amazon 9
- 10. How do I promote my store? How do I make my target customer aware of the product? 4.
- 11. 11 ● Content marketing: WordPress FTW ● Email marketing: build a list for direct marketing ● Community building: Forums, Facebook groups, Reddit ● Advertising: Google AdWords, Facebook ads, Instagram ads ● Social media marketing: Influencer outreach, customer generated content ● Direct sales: reaching out to target customers personally
- 12. Further learning Strategy These components make up a “Go-to-market” strategy for your store, so searching for resources related to GTM is helpful. Some resources on strategy: ▪ GTM slideshare ▪ Anything by Seth Godin ▪ Digital Marketer blog Promotion Exploring promotional channels takes time, learning, and patience - you’ll need time to get good at promotion. Some books and resources I like: ▪ Traction ▪ 22 Immutable Laws of Marketing ▪ Hubspot blog 12 Slides available at: jilt.com/mtw
- 13. Thanks! Any questions? You can find me at ▪ @Beka_Rice ▪ Jilt sponsor booth Slides available at: jilt.com/mtw 13
- 14. Credits Special thanks to all the people who made and released these awesome resources for free: ▪ Presentation template by SlidesCarnival ▪ Photographs by Unsplash 14