This document discusses the fundamentals of content marketing and the customer journey funnel. It explains that the funnel involves attracting an audience with content, nurturing users with relevant information, converting users to customers through testing, and turning customers into brand advocates. The key is having the right people, processes, and platforms in place to move contacts through each stage of the funnel in an effective way.

1. 02
STANDARD OF
MARKETING
FUNDAMENTALS
What Is The Fundamentals Of
Content Marketing?

2. Some kinds of marketing roles
require you to be wired to play
with data and numbers, some
require you to be talkative
and outgoing, some require a
creative focused of mind to
intertwined todays’ market.
1. THE NEED FOR MARKETER
SPECIALIZATION
HOW MARKETING HAS
CHANGED OVER TIME?
Technology now enables you to
collect, analyze, and process
data about everything and take
better, more informed decisions.
It gives you an opportunity to
reach customers , personalized
communication and market
product effectively.
2. TAP TECHNOLOGY

3. THE
CUSTOMER
JOURNEY
FUNNELS
This simple
representation explains
more about how to
convert leads into
customers and how it
may help you expand
your business and
improve your income.

4. ● Examine your product/market fit in relation to your target consumer.
● Assess your team's attitude, dedication and capability.
● Examine your present methods and platforms to determine what changes
are required and set a deadline for implementing them.
● Within the framework of the funnel, you have your People, Processes, and
Platforms. The 3Ps!
1ST STEP: START WITH A PLAN

5. With the right
People in the right
places, you can take
small ideas and turn
it into something
big.
PEOPLE PROCESSES PLATFORMS
1 2 3
WHAT IS 3Ps?
Once you have the right
People, lock down the
Processes that will get
the job done in the
most effective and
efficient way. Perfect
your Processes from
the start and review
them regularly.
Use the right Platforms
to save time and
money and to keep
your People from
getting needlessly
irritated.

6. ● Make a list of your existing content assets, such as e-books, infographics,
blog posts, white papers, spreadsheets, LinkedIn or Facebook postings—if
you invested effort in producing a resource, add it in your list.
● Consider how your existing content maps to each of your buyer personas.
● Make a list of questions your ideal customer asks
● Review your existing content to fill in the gaps you’ve identified.
2nd STEP: ATTRACTING AN AUDIENCE

7. ATTRACTING BUYERS
1. Normally, you're not seeking to buy anything right
now; instead, you're looking for a way to solve
your problem. So, you scan a few articles after
clicking through them. If you enjoy watching videos,
you should check out the YouTube links. You make
a click. You decide whether to read the article or
watch the video. You either fix your problem or
continue your search for knowledge.
2. This brand has discovered a method to lure you
into their funnel by producing the type of material
you require. You've been drawn to the material
they generate, whether they supply a local service
or product, even if you're not considering making a
purchase.

8. Identify ways on improving the relationship between you and your ideal
customer:
● Education-How to resolve problems by posting useful informative
content for them?
● Research-Investigate solutions on how to match your solutions to theirs.
● Justification-Help your customers clearly understand why it’s in their
best interest to choose your brand.
3RD STEP: NURTURE YOUR
GROWING USER BASE

9. TAKE ADVANTAGE OF THE MANY TOOLS AND
TECHNOLOGIES AVAILABLE TO IMPROVE THE BUYER
EXPERIENCE
1. To guarantee that your content is highly visible to the correct audience,
test and adjust your SEO and SEM strategies.
2. When feasible, go out to big, relevant audiences and make your material
visible, shareable, and accessible on the social media platforms where your
target consumer spends their time.
3. Divide your database to provide your ideal consumer the most relevant
information.
4. To maintain fluid connection with your prospects and customers,
automate systems whenever possible.

10. This is where you will really see all your planning pay off. You should have
enough analytics to understand your users’ data. Take advantage of that
flexibility and use it to generate additional revenues. For examples:
● Test several post-purchase and Thank You pages to determine which
are most effective at bringing customers back to the site.
4TH STEP: CONVERT USERS TO
CUSTOMERS

11. Once you have a customer, put your customers to work as brand advocates
across social media:
● Connect with those customers on a personal level.
● Think outside the box by creating amazing experiences for your
advocates.
● Remind your customers of the reasons they made the purchase in the
first place and keep exceeding their expectations.
5TH STEP: TURN CUSTOMERS INTO
BRAND ADVOCATES

12. ➢By appreciating each
micro-machine, You’ll
ultimately be able to
squeeze and optimize
each one, so that your
entire digital marketing
machine is enhanced to
maximize growth and
revenue.
Use the End-to-End
Customer Journey to
Drive Growth