The document discusses how to build brand advocates by turning customers into loyal customers who actively promote the brand. It recommends never ignoring customer requests, developing ongoing relationships, focusing on customer interests and feedback, creating loyalty programs that reward repeat buyers, and giving customers ways to show off products which can generate word-of-mouth referrals.

1. BUILDING BRAND
ADVOCATES
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2. Once your customers buy from you, your goal is to
not only turn them into customers for life, but to
make them advocates of your brand and business.
This means that customers value you and your
business so much, they actively show public
support or recommendation for it.
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3. Much of the business they got was due to word of mouth referrals and
people showing off their iPhones / iPods/ etc. because they were proud
to own them.
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4. How to Create Raving Fans Overtime
1. Never ‘duck a call’ and be transparent with
your customers.
2. Continue to develop a relationship
3. Have their best interests in mind.
4. Create a loyalty program and give special
rewards to repeat buyers
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5. Probably the best way to continue to keep customers
is to focus on making your product and services
better based off of customer feedback and requests
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6. Exercise
So for this section, see if you can come up with 3 new ways to reward buyers
and build relationship with them. If you haven’t already, is there a way to
1. Follow up to see how they are enjoying your product?
2. Reward clients with free bonuses or gifts?
3. Create a loyalty program?
4. Give a way for customers to help promote and show off your products?
Or maybe something else to turn customers into repeat buyers?
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7. Final Thoughts and Advice
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