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Unlocking six-figure eCommerce growth with automations
The document discusses how automations can help eCommerce businesses grow to six figures in annual revenue. It recommends automating processes related to customer acquisition, retention, and internal operations. Specifically, it suggests automating tasks like collecting email subscribers, sending shopping alerts, saving abandoned carts, welcoming new customers, and managing inventory. Automating post-purchase emails and replenishment reminders can drive high revenue. Overall, automations can help businesses sell more, save time and money, and prepare to scale up operations efficiently.
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Unlocking six-figure eCommerce growth with automations
- 1. Unlocking six-figure eCommerce growth withautomations
- 2. @Beka_Rice Heya!I’m the Headof Product at SkyVerge. Our team has built over 70 eCommerce apps for WooCommerce, Shopify, & Easy Digital Downloads in the past 6 years. SkyVerge.com | Jilt.com slideshare.net/bekarice 2
- 3. @Beka_Rice Whatwillwe cover? ￮ Whyyou should stop worrying and learn to love automations ￮ Identifying the right opportunities for automation ￮ The most impactful automations and best practices 3
- 4. Don’t hate automations They’re incrediblyimpactful for a solopreneur or small business, important for any company 0
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- 6. @Beka_Rice Bad automations ● Areimpersonal ● Don’t consider all audiences or parties ● Focus only on cutting time or costs What’s a good automation? Good automations ● Are personal ● Account for all users who interact with it ● Focus on delivering value to all audiences 6
- 7. @Beka_Rice You probably alreadyuse... 7 Cal Reminders Site backups Web analyticsOrder emails
- 8. Why: Automations arevital They’re key togrow to $100k+ in annual revenue. 1
- 9. @Beka_Rice Growing a business 9 Savetime Save money Sell more Automations help with all 3 areas.
- 10. @Beka_Rice 10 Get ready toscale: build systems Less investment ● Leverage tools, not just team headcount ● Manage the top expenditure for SMBs Lower effort ● Less time invested in repetitive tasks ● Simplify ongoing maintenance Better personalization ● Scale tasks in ways not possible by hand ● Differentiate brand and customer experience
- 11. @Beka_Rice It’s expensive, for largeretailers, etc... Not so fast! Many automations can be as simple as direct integrations between services, or indirect via Zapier (or similar tools like IFTTT). 11
- 12. @Beka_Rice Automation ROI 12 Worth automating? Hourly rate for task Payback goal (number ofweeks) Time spent per week ($1.67 / min) x (25 min / wk) x (8 wks) = $334 Even tasks that take 5 min per day are worth at least few hundred dollars to automate.
- 13. @Beka_Rice Invest in automation 13 Worth automating? Willsave time Will sell more Will save money ($1.67 / min) x (5 min * 5 day) x (8 wks) = $334 But also consider potential growth from automating a task that is not yet being done to increase sales.
- 14. @Beka_Rice Improve customer experience Automateareas that help the customer — saving time, money, and selling more (loyalty & retention!). Benefit of automation Buy back employee time Lets the team spend time on learning and further automating rather than on doing specific tasks. 14
- 15. When &what: Identifying opportunities What toautomate based on the eCommerce store’s growth stage. 2
- 16. 16 Launching: up to~$25,000 Traction: up to ~$200,000 Scaling: $5M+ (transition from small to midsize business) Growing: up to ~$5M Stages of small online business growth $0 $5M$1M
- 17. 17Source: Shopify Launching Gainingtraction Validating $11k annual $110k annual
- 18. @Beka_Rice Build a competitive advantage Loyaltyis key for most eCommerce brands to grow from $10,000 per year to $100,000+ per year in sales. Leverage automations to build that advantage and improve loyalty. 18
- 19. @Beka_Rice 19 From launch togrowth, automate: Customer loyalty ● Retain customers ● Consistent activity ● Build relationships with personalized communication Internal processes ● Build customer segments & personas ● Order and inventory management ● Gathering feedback Acquisition ● Learnings from Launch phase ● Inbound marketing ● Streamline advertising & acquisition channels
- 20. “ @Beka_Rice Automations generate over 12xrevenue per send in comparison to bulk marketing emails (newsletters). (Data from tens of millions of emails sent via Jilt) 20
- 21. How: Putting it into practice Bestpractices and most impactful areas to automate. 3
- 22. AcquisitionSell more byautomating acquisition processes 22
- 23. @Beka_Rice 23Automate customer acquisition& initial touchpoints Build an email list Collect marketing opt in from visitors to build a lead and marketing list. Automatically push it to email marketing platforms. 🔍 OptinMonster Shopping alerts Tailor messages or live chat to customer behavior. Send push notifications with offers or customer service information. 🔍 Cart notices, Intercom Segment customers Tag customers based on shopping or browsing behavior, or use a CRM / email platform that will track this for you. 🔍 Jilt, Zapier
- 24. @Beka_Rice 24Automate customer acquisition& initial touchpoints Promote sales Schedule sales in advance. Email leads about sales and promote sales via social networks. 🔍 Buffer Save abandoned carts Send cart recovery reminders to leads to prompt them to complete an abandoned purchase. 🔍 Jilt Advertise products Automatically sync product data to ad networks. Post Google and Facebook ads for new products. 🔍 Google Product Feed
- 25. $4.80 per email Cartabandonment emails drive almost 4x as much revenue per send in comparison to the average automation. 2525
- 26. RetentionBuild customer loyaltythrough relationships and experiences 26
- 27. @Beka_Rice 27Automate customer acquisition& initial touchpoints SMS updates Send text updates for orders changes, booking changes and reminders, or other events. 🔍 Twilio Welcome new customers Gather segmentation data and set communication expectations. Encourage new purchases. 🔍 Jilt Recommend products Suggest product cross- sells or upsells based on previous customer behavior. 🔍 Product recommendations
- 28. “ @Beka_Rice If purchase frequencyis the backbone of customer retention, email marketing is the backbone of customer engagement and your retention toolkit. - Shopify 28
- 29. @Beka_Rice 29 Emails to buildrelationships Order follow ups Follow up after purchases with welcome, education, and feedback emails. Re-engagement Invite lapsed customers back to purchase again. Increase customer activity. Reward VIPs Send thank you gifts or discounts if customers reach LTV thresholds.
- 30. @Beka_Rice High performance email automations ￮VIP reward emails are opened 68% of the time, 81% higher than other automations. ￮ Post purchase emails and replenishment reminders drive about 2x as much revenue per send in comparison to the average automation. ￮ Automations are both opened and clicked about 3x more than marketing emails. 3030
- 31. ProcessesSave time andmoney with process efficiencies 31
- 32. “ @Beka_Rice When automating processes, focuson low-impact or repetitive tasks that require medium to high effort. 32
- 33. @Beka_Rice Product management ￮ Updating& managing product inventory ￮ Low stock notifications or ordering new inventory ￮ Product pricing updates 🔍 ShipStation, Shipwire 33
- 34. @Beka_Rice Order management ￮ Printshipping labels ￮ Manage tracking numbers ￮ Export orders for fulfillment or drop shipping ￮ Ask for product reviews and feedback 🔍 WooCommerce Shipping, CSV Export, Jilt 34
- 35. @Beka_Rice Customer differentiation ￮ Analytics& reporting — improving business intelligence and persona identification ￮ Wholesale pricing tiers (differentiating customer types) ￮ Member discounts or perks 🔍 GA Pro, Memberships 35
- 36. @Beka_Rice To recap ￮ Automationsare key for growth from $10k to $100k in revenue: sell more, save time & money, get ready to scale via systems. ￮ Focus on automating acquisition, retention / loyalty, and internal processes. ￮ Automate acquisition based on learnings. ￮ Email automations are key in retention and loyalty — build customer relationships! ￮ Seek automations in product, order, and customer management processes. 36
- 37. @Beka_Rice 37 Thanks! Let’s dig intoquestions! SkyVerge.com | Jilt.com slideshare.net/bekarice 37
- 38. @Beka_Rice Credits Special thanks tothe people who made and released these resources for free: ￮ Template by SlidesCarnival ￮ Photographs by Unsplash 38