This document contains advice from Beka Rice, Head of Product at SkyVerge, about building eCommerce products. Some of the key points discussed include: 1) Starting out, it's best to do client work first to understand eCommerce workflows before building your own product. 2) Determine customer needs by reading industry news, comments, and conducting surveys/interviews with potential customers. 3) When defining the scope of the first version (v1) of your product, focus on delivering value as quickly as possible by selecting one essential job the product can complete. 4) Gather actionable customer feedback through interviews that uncover motivations and pain points rather than just opinions, and