With no guidance on who your next customers are going to be, Facebook will optimize the targeting of your ad to spend money to the wrong audience. In this webinar Frank Cohen, digital ad expert, shows his top 10 favorite techniques to target your ad to Facebook and Instagram audiences already interested in your product, service, and event.

1. 1.6 billion people are on Facebook, how will you
get to the 1 that buys your product?
Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 9, 2020
2.7 Billion MAUs

2. You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI

3. • Marketers need to conceptualize an ad
• To experiment until it works
• To be within budget and schedule
• To roll with the changes
• And still feel like hugging someone
Marketers

4. How We WorkKnow market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand networks

5. 1.Target, target, target
2.Test, test, and test
3.Landing pages keep the prospects attention on your goal
4.Track the results
5.$50 usability labs
6.Understand your Conversion rates
7. Expand to all the ad networks
8.Keep your ads away from junk sites and bots
9.Call for help: Me, Influencers, Digital Ad Agencies
10.Be kind
10 Techniques

6. How was this valuable to you?
clevermoe.com/better-digital-advertising-now

7. You and me, we’re in a club now . . .
Lets meet again, and often

8. ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
http://bit.ly/getfrankcohen
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run