The document outlines a collaboration marketing strategy by Laurie Faul, emphasizing the importance of asking informative questions and understanding customers' perspectives. It lists five key steps to consider when developing a marketing strategy, including defining the unique selling proposition and target market. Regular meetings and innovation are also highlighted as important for effective collaboration.

1. A N D C O L L A B O R A T I O N
M A R K E T I N G
S T R A T E G Y
M
By: Laurie Faul

2. ask questions
Don't get defensive
Ask informative questions
Understand their way of thinking

3. collaborate
Develop a Marketing Strategy
Communicate; be an evangelist
Generate Ideas

4. 5 steps to consider
1. Describe your company's unique selling proposition
2. Define your target market
3. Write down the benefits of your products or services
4. Describe how you will position your products or services
5. Define your strategic marketing methods
When Building Your
Marketing Strategy

5. Meet on a Regular
Basis

6. innovatin
g
KEEP UP AND KEEP

7. A N D C O L L A B O R A T I O N
M A R K E T I N G
S T R A T E G Y
M
By: Laurie Faul