Watch the full presentation here ---> https://youtu.be/61DfWqcrFvo This is a simple marketing plan outline to show you how to create a marketing plan for your business. I designed this marketing plan for my e-commerce niche but the principles are still the same for every niche.

1. How to Create a
Shopify Dropshipping
Marketing Plan(5 Steps)

2. What is a Marketing Plan
A Marketing Plan is a step by step blueprint of how you plan to
advertise your business (usually for the year ahead)

3. 5 Steps to Create
a Marketing Plan

4. Step 1: Analyze Your Current Situation
● Strengths (What makes you better than the others)
● Weaknesses (Saturation, No Experience)
● Opportunities (Explore different markets)
● Threat (Fierce competition)

5. Step 2: Describe your target audience
● Demographics: Age, sex, family composition, earnings and
geographic location
● Lifestyle: Conservative/Innovative, aggressive or timid, traditional
or modern, introvert or extrovert
A targeted audience will help you to tailor your marketing to the right
people

6. Step 3: List Your SPECIFIC Marketing Goals
● What do you want your marketing plan to achieve?
● For example, are you hoping for a 10 or 25 sales per day?
Make sure your goals are realistic according to your specific
situation.

7. Step 4: Develop a consistent
communication strategy
● Will you be using social media exclusively?
● What is your content strategy?
● How will you market to cold leads vs warm leads
(Retargeting with Facebook/Google Ads)

8. Step 5: Set your marketing budget
Bear in mind that marketing is ABSOLUTELY ESSENTIAL to the
growth of your Shopify Dropshipping Business!
● Figure out where you’re going to get funding.
● Devote a percentage of gross sales to reinvest into marketing
● Have a continuous marketing campaign.