Because knowing what, how and whom you can sell from the beginning can save you lot of money & time.

1. Creating marketing strategy
for a new brand
Because knowing what, how and whom you can sell
from the beginning can save you lot of money & time
Pavel Mrázek | Hub Share | April 15, 2015

2. If you don’t know where are
you going, you will most
probably never get there.
…and to get there faster, it’s good to have a good map! 
marketing strategy

3. Established brand New brand
Strategy varies based on brand’s stage

4. Marketing is not just advertising!
Learn your business & brand…

5. Learn your business! (Business canvas)

6. How much can you invest to marketing?
Pricing
Margin
Profit per
customer
New
customer
acquisition
cost
Cost of
activating
past
customer
Up-
sell/Cross-
sell

7. Brand archetypes: How customers perceive you

8. Low-involvement vs. high-involvement product

9. What helps when creating brand & gaining trust
Lower price
for first
customers
Use third
party
credibility –
connect
with known
brands
Spread
positive
reviews of
first
customers
Social
media
Quality &
attractive
presentation
(increases
credibility!)
Participate
at startup
contests/acc
elerators

10. Who are your customers? Personas?

12. Channels to your customers…

13. Medium is the message!
Marshall McLuhan
Have different strategies for different channels.
…but “One voice, one message!”

14. Prioritize!
Let others
sell you
(partners)Time
effective
Cost
effective
Focus on 3-
5 channels

15. Create a plan. Now, and with deadlines!
Clear. Accountable. Visual.
By months/weeks
Print it out and post it on your
wall so you can see it!

16. Execute well and quickly & optimize!
There is nothing still in
the universe…
…so why your
marketing strategy
should be different?

17. KOMPLET 17
Create
strategy
based on your
business &
brand
Prioritize
Execute well &
optimize!
Remember at least 3 things!

18. Thank you for your attention!
pavel@hezkey.cz