This document outlines a promotion plan for the Association of Surfing Professionals (ASP) Hawaii division. It recommends hiring a sales force to leverage ASP's existing market position and network to increase event sponsorships and advertising income. The sales force would be tasked with identifying prospective sponsor companies, communicating ASP's brand benefits, developing sales proposals, and maintaining client relationships. The goal is to increase sales revenue by 10% and net income by 5% over the prior fiscal year through expanded sponsorships secured by a knowledgeable sales team utilizing a leveraged sales force approach.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
American Marketing Association - Strategy ReportSam Cheema
Marketing strategy plan for SUNY New Paltz AMA plan - 2016. This plan was devised for the premise of the degree in Marketing Communications at SUNY New Paltz. This plan was further implemented by the AMA and won an award.
Check out why associations hire The Moery Company! Since its founding in 2010, The Moery Company has become one of the most respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com
This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.
Cause marketing offers huge benefits for associations and the companies and nonprofits they work with. This Webinar power point provides examples, explanations and a case study on why cause marketing is growing, how it works and the 12 steps to get started.
American Marketing Association - Strategy ReportSam Cheema
Marketing strategy plan for SUNY New Paltz AMA plan - 2016. This plan was devised for the premise of the degree in Marketing Communications at SUNY New Paltz. This plan was further implemented by the AMA and won an award.
Check out why associations hire The Moery Company! Since its founding in 2010, The Moery Company has become one of the most respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com
This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.
Cause marketing offers huge benefits for associations and the companies and nonprofits they work with. This Webinar power point provides examples, explanations and a case study on why cause marketing is growing, how it works and the 12 steps to get started.
11. Situation Analysis Internal Environment Mission To promote the interest of professional sufers by offring sponsorships and providing different surfing contests. Objectives Basic objective: to help surfers to do what tehy love, SURFING! Future vision: to have a strong reconviction of professional sufers worldwide
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14. Uses a rating system to rank the sufers
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16. Supporting young surfers
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19. Contest prize
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22. No gender and age limit
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24. SWOT-Analyze cont. Opportunities Significant upside potential Technological advantages Entered the Social network : Facebook group Threats Limited barriers to entry Loss of event to competitors Competing with other regions for the same sponsors
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27. Promotional Strategies Leverage existing ASP market position and network developed over the past 20 years with a focus on a “leverage salesforce strategy” ASP has a strong market presence in Hawaii promoting surfing events for 20 years Continue to promote the ASP brand within the surfing community by advertise in surfing trade publications & ASP website Foundation of ASP product (advertising venue or communication channel for Hawaii Businesses) is their viewer base or following Expansion of ASP viewer base will improve the value of the ASP product. Stronger value and client benefits enable ASP to charge higher sponsorship fees.
28. Promotional Strategies – Leverage Salesforce Leverage Salesforce concept focuses on salespeople on selling more complex and customized products to large accounts Advertising industry is highly competitive and sensitive to economic changes Business development requires a dedicated & knowledgeable sales team A successful business development strategy expands beyond the Marketing and Sales Dept and requires a company wide focus (especially Executives) Capital investment in training is required to be successful Expansion of the sales team is necessary to properly service existing relationships and prospects new accounts
29. Promotional Strategies – Sales Force The sales force will be tasked with responsibility to expand client base and grow advertising income. Saleforce Strategy Identify prospective companies that have the financial wherewithal and which will benefit from advertising with ASP Communicating the ASP brand & benefits to existing prospective clients. Develop & present sales proposals to clients. Managing and maintaining existing client relationships.
30. Executive summary Association of Surfing Professionals (ASP) is a non-profit organizations formed in 1976 to protect the interest of professional surfers. ASP Hawaii is one of ASP`s division, and are located on Oahu Hawaii. ASP have done a great job promoting the surf industry and create contests, HOWEVER there is still low awareness of ASP which has result in lack of sponsors. Therefore we recommend that ASP Hawaii to hire a sales person with industry expertise and market insight. And to use a leveraged sales force approach to increase advertising fee income from event sponsorships, which is the key component of ASP’s revenues. The mission is to get sponsors and increase sales revenue by 10% growth and net income with 5% growth from prior fiscal year. The detail of which is followed
33. Action Plan – Purpose & Overview Purpose of the Action Plan is to provide a detailed step by step process to implement promotional strategy Action plan focuses on the training & development of sales team and the specific approach for business development