The document compares the iPhone and Blackberry smartphones. It provides information on their headquarters locations, market shares, models, applications, visions, missions, strategies, target markets, and SWOT analyses. It notes that the iPhone controls 23.3% of the US market while Blackberry previously controlled over 55% but has seen declining market share. Both companies aim to provide innovative mobile devices and experiences, with Apple focusing more on user experience and Blackberry targeting business customers.

1. Presented by: Narayan Gaonkar

2. IPhone
The iPhone is a line of smart phones designed and marketed by
Apple Inc. It runs Apple's IOS mobile operating system.
Headquarters located in Cupertino, California.
Controls 23.3% of US Smartphone market.
Global market share was 7% for 2008. Apples market share
has grown to 13% in the first half of 2009.
Sales of 5.4 million units in the second quarter of 2009
Hoping to have iPhone in China within one year.
Models are iPhone (first generation), iPhone 3G, iPhone
3GS,iPhone 4, iPhone 4S, iPhone 5, iPhone 5S.
 Shares price $553.00.

3.  competitors of iPhone are Samsung Electronics Co., Ltd.,
Amazon.com, Inc., International Business Machines Corporation,
Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc.etc
Most popular application are IBook, Itunes, Mobi scopes,flow free,
youtube etc.
Vision:
We believe that we are on the face of the earth to make great
products and that’s not changing. We are constantly focusing on
innovating.
Mission:
Apple reinvented the mobile phone with its revolutionary iphone
and app store, and has recently introduced its magical ipad which is
defining the future of mobile media and computing devices

4. Product Strategies: Design a high-end smartphone in which
the user experience is more important than making a slew of
features available
Marketing strategies : Apple do not have a marketing
budget. They never advertise their mobile phone products
anywhere. That means no SEO, PPC, Social media, TV, Radio
or print ads of any kind. They simply do not promote their
iPhones what so ever.
Target Market
• Students
• Video Game players
• Rogers & Fido customers
• Mostly consumer based as shown by looks, available
application and marketing/advertising

5. IPhone Swot Analysis :
Strengths:
• Innovative product
• Easy To Use
• Brand Image
Weaknesses:
• Corporate Brand Image
• Price Variety
• Using Touch Features
Opportunities:
• Increase in Demand and Expansion into New Target
Segment
• Upgrading
• Partnership
Threats:
• Competition

6. BlackBerry is a line of wireless handheld devices and services designed and
marketed by BlackBerry Limited, formerly known as Research In Motion Limited
(RIM ).
vision
“to provide solutions for the worldwide mobile communications market, including
the software that allows the BlackBerry Smartphone to provide mobile access to
email, applications, media and the Internet.”
mission
"To develop socially and professionally responsible and proactive managers and
leaders with holistic perspectives and competencies.

7. Headquarters located in waterloo, Ontario
Controls over 55% of the US Smartphone market
Global market share was at 16% for 2008. The Blackberries have
grown market share to 19% in the first half of 2009.
Revenue rose to $3.53 billion from $2.58 billion a year earlier.
Sales are up about 40% compared to a year ago.
Blackberry models are blackberry Curve & 3G,bold,z10,blackberry
torch etc.
Most popular applications are Saylt built fo blackberry, Mirfo don’t
panic, apps for instagram, BeMaps 10pro, etc..

8. BlackBerry’s strategy:
By having over 30 million customers and being in over 200 countries it has given
them an advantage.
Blackberry’s device design:
Over the years, Blackberry has developed its designs based on the time periods
and moving with the developing technology.
BLACKBERRY Target Customer:
• Business people
• Students

9. Blackberry Swot Analysis
Strengths
• Brand image
• Product Features
Weaknesses
• Global Coverage Dependence
• Cost of Ownership
• Blackberry Features
Opportunities
• Variety of Offerings for Mobile Workers
• Extends The Range Of Third-Party Blackberry Devices
Threats
• Competition

10. Total units sold by both iphone and blackberry
from 2007-2013,
Sales Units
in Millions I Phone
1.39
20.73
11.39
72.29
39.99
150.26
125.05
4.2 7.4 10.7 14.6 13
7.4 6.8
160
140
120
100
80
60
40
20
0
2007 2008 2009 2010 2011 2012 2013
Blackberry

11. Conclusion:
RIM and Apple are the two dominant companies in Branding for
their market place. RIM currently dominates the corporate side
of business professionals. Apple is currently dominating
consumer markets with their new innovative Iphone. RIM has a
strong customer base from professionals, whereas Apple
attracts many average users. RIM has a good reputation in the
smart phone business.