Heineken is one of the world's largest brewers and has been operating for over 145 years. It has a portfolio of over 200 beers and ciders produced in more than 70 countries. In 2010, Heineken saw sales increase by 21% and revenue rise by 9.7%, demonstrating its strong market position as the third largest global brewer. Heineken focuses on premium brands and emerging markets for growth, using a holistic marketing strategy of interaction, exposure, engagement, and relationships to build its leading brand equity.

1. Heineken Heineken Paul Harleman MKTG 6000 Professor Kohler May 8th, 2011

3. One of the world’s leading consumer and corporate brands for over 145 years

4. Located in the Netherlands

5. Shares are listed on the Euronext in Amsterdam

6. Brand portfolio contains more than 200 international premium beers and ciders

8. EUR 1.6 billion in revenue +9.7% change from 2009Global Sales Volume(mln hectoliters)

10. Heineken is the third largest brewer

11. Leading beer brand in Europe,

12. Amstel brand is 2nd in the mid-priced segment (largest market segment)

18. E-Commerce website: www.jouwheineken.nl (your heineken)

19. Heineken branded products and merchandise that can be customized and personalized by the customer.

21. Endorsed United Nations CEO Water Mandate (2009)

22. Included in the FTSE4 Good Index

25. “Refreshes the points other beers cannot reach””