The documentary focused on tattoos for a target audience of 16-25 year olds. It included popular rock music to seem contemporary. The poster for the documentary showed a tattoo being done, which was featured in the documentary, to summarize its theme. The radio advert followed conventions like time, date and channel but also included the distinctive sound of a tattoo being done to give listeners a taste of the documentary's content. Overall, the documentary influenced the ancillary texts of the poster and radio advert while still conforming to typical conventions for each format.

1. Question 2: How effective is the combination of your main product and ancillary texts? By Katharine Bann 4002

2. The main Product Our documentary has the theme of tattoos; from the beginning we decided that our target audience would be a younger age group between the ages of 16 and 25, therefore we wanted our documentary to reflect this. As a result of this, we decided to keep the documentary contemporary and relevant. We did this by including present popular rock music in our documentary. Our documentary influenced our poster and radio advert greatly.

3. The Ancillary Texts: Poster When thinking of the poster, we had to find an image that would sum up our whole documentary. It had to be both interesting and relevant, when looking through our documentary we found an image of the tattoo being done. The tattoo being done was an individual part in our documentary, so we felt it was important to use it in our poster. We found an image from our documentary, of an over the shoulder shot of the tattoo being done. We felt this was simple and easy to understand, plus it summed up our documentary. However, when looking at the finished product, we realised it was un-original. So we decided to take a new image that was of our own design. In the end we came up with skin deep being written on someone’s knuckles. We felt this was innovative and would look great when finished Finished piece Original Image

4. Conventions of Posters The design of it had to be something that was both relevant to the subject but also relevant to the broadcasting channel and also relevant to the target audience. In our case we chose channel 4 as our broadcasting channel, so we took the time to look at different examples of channel 4 posters. We noticed a recurring theme; each had a background image, the Channel 4 logo and white writing with a black filled box around. The posters were very modern and seemed to aim for a younger target audience, perhaps that of students. We wanted to follow this conventional outlook, and so tried to imitate these rules. We included the logo, a relatable image and similar writing, in the end the poster looked extremely professional and easily recognisable as a Channel 4 poster. The branding of the poster was decided by the target audience of the documentary, as our audience was younger (between the ages of 16 and 25); the poster had to be modern and eye catching. We went for a black and white poster, with the image central. This made the poster seem more professional and ultimately more conventional.

6. the date

7. the channel

8. name of the documentaryas this is important. Also, each channel 4 radio advert included a familiar indent which separated it from the other channels radio adverts.

9. The ancillary texts: radio advert We therefore decided to follow these conventions. However, we also wanted to be inventive and include the documentary. We looked through our documentary and decided that as we put so much effort into finding someone that would get a tattoo done; we should therefore include it in our advert. We decided to include the sound of the tattoo being done, as it is very distinctive and gives the audience an idea into what the documentary is about. We also included examples of people talking from our documentary, as we felt that giving the audience a taster of what our documentary is about is very important.

10. Overall Overall, our documentary really influenced our radio and poster advert a great deal. Although we followed the conventions for each of them, our main product (our documentary) influenced our decision for our ancillary texts (our poster and radio advert). In the end they all seemed to fit together perfectly, and were easy recognisable as associated with one another.