1. The document provides instructions on analysing 3 font covers and annotating a page, as well as preparing a PowerPoint presentation showing research on any chosen topic. Research should include launch date, genre, target audience, how it appeals to its audience, if it is multi-platform, readership and circulation figures, frequency, price, number of pages, and typical ads. 2. The chosen topic is the magazine "Look", launched in February 2007. It is a fashion and celebrity magazine targeted towards females ages 16-25. It appeals to its audience through bright colors and stories on fashion and celebrities. 3. Key details about "Look" include having a weekly frequency, a circulation of 300,161

1. THINGS TO DO:
1 . A N A LY S E 3 F O N T C OV E R S + A N N O T A T E
T H E PA G E
2 . Y O U H AV E T H I S L E S S O N 1 - 3 + H W T I M E
T O P R E PA R E A P O W E R P O I N T
P R E S E N TAT I O N S H OW I N G YO U R R E S E A RC H
OF ANY CHOICE
T H I N G S T O F I N D O U T ; L AU N C H DAT E ,
G E N R E , TA , H OW T H E Y A P E A L T O TA
T H R O U G H C O N T E N T, I F I T S M U L T I
PLATFORM, READERSHIP AND
C I R C U L A T I O N F I G U R E S , F R E Q U E N C Y,
P R I C E , N U M B E R O F PA G E S + T Y P I C A L A D S
C O M P L E T E D O U B L E PA G E

3. The strap-line persuades The use of “OMG” and
The font is both sans serif and readers to read on to find inside are exaggerated so it
serif. It s also bold to attract it. can grab the readers
the customers. attention it also shows that
its is an in formal magazine.
The Masthead
“look” suggests The use of colours
the the such as pink,
magazine lilac, and bright
represents looks yellow shows that
and image. this is a femimine
magazine.
They also used
Cheryl Cole is on the
writing that looks
front cover of the
like it has been
magazine. This shows
handwritten to add
that they use
edge to the
celebrities to attract
magazine.
fans to read the
Addressing the magazine.
readers directly. They made “Cheryl”
Makes the readers bigger and bolder then
read on because the other parts of the
it makes them feel sentence this because its
like they are part attracts fans and makes
of it. them want to buy it
This magazine fashion
magazine because it
This is very persuasive this includes clothes on
make the reader want to the front page.
read more. They use models to sell the
The magazine has a product to the readers
website to readers to It also makes the readers want
find out more about to find out how they can look
them and their stories the way the models do.

4. Launch date: February 2007 Genre: fashion and celebrities
Target audience: The demographic profile of the readers of this magazine
are people who go to school and have low income (category D) buy this
magazine. The main targeted audience is females from 16 to 25. However
the psychographic profile is mainstream because people want to follow
the trend such as celebrities. Furthermore this magazine is also all-around
because it has different parts and styles for everyone to choose They
appeal to this target audience because it is bright and bold. It also
contains showcases of fashion in the high street and top celebrity stories.
The magazine is multi-platform. You can access the magazine through
your phone, internet and also apps.
Frequency: This magazine appears weekly.
Circulation figures: 300,161

5. Reach:
It was read by 651,000 adults.
Percentage reach:
It was read by 1.3% of the adult population.
Number of pages: Around 100 pages.
The typical adverts for this magazine is beauty and hair products such as
L'Oreal and Herbal Essences. Also big fashion brands such as Little
Woods and H&M.
Look magazine is multiplatform because you can read the magazine on
the internet also you can download it on your phone as an app and
also in magazine form .
Content: quizzes and competItion

6. http://en.wikipedia.org/wiki/Look_(UK_magaz
ine)
http://www.look.co.uk/