The document proposes ideas for a new music television channel called SB Revolution, which would target 16-30 year olds. It includes 4 potential ident designs and discusses differentiating the channel by allowing aspiring singers to promote themselves in 1-2 minute intervals. Market research was also conducted to help inform the channel's content, which would include competitions, a variety of music genres, and an emphasis on color.
Chrome Communications - Case Study - TonicPawan Shahri
Chrome Communications was the preferred Agency to re-brand & re-position Auriga RestroBar while also being in-charge of event planning, artist management & new customer acquisition.
Chrome Communications - Case Study - TonicPawan Shahri
Chrome Communications was the preferred Agency to re-brand & re-position Auriga RestroBar while also being in-charge of event planning, artist management & new customer acquisition.
2. Initial Ideas
In the ever-expanding market of television production and broadcasting, corporate identity has become
more important than ever. A new media company has been created and is trying to brand themselves.
My job was to create a name for the company and an ident that can be used to help consumers identify
them. The target audience is aimed at the ages of 16-30 years old.
Company name: SB REVOLUTION
Music channel
4 ident idea designs:
These are the four idents I created for my company SB Revolution
Celeb Ident Star Ident Music Note Ident Dance Ident
3. Competition
My main competitors consist of television companies such as Viva and 4 Music
- Music channels
- Target audience 16-30
How my company will differ..
- Straight to the point
- Appeals to all ages
- Versatile
- Colour
- Include text and voiceover
I needed to be original and be able to persuade viewers to watch my channel.
To guarantee that my channel will stand out from competition I have created an inventive and unique
selling point. This is where the opportunity for talented aspiring singers to promote themselves, in a 1-2
minute interval which will occur after every music show. I believe this will persuade individuals to watch my
channel and hopefully through word-of-mouth will influence others to watch; as a result those wanting to
be seen and promoted on my channel will increase my channels amount of viewers.
4. Research – Questionnaire Results
How it helped me:
- Thoughts and opinions
- Know what my target audience want
What I shall include:
- Competitions
- Feature
- Mainstream music
- Mixture of colours
5. Target Audience
My target audience is aimed at the ages of 16-30 years old. Its psychographic profile
is for mainstreamers; it follows the trends and will play the latest hits, SB Revolution
also allows its viewers to vote for their favourite songs as a result songs which may
not be in the charts anymore will still be able to be played at the request of its voters.
The demographic profile my company would like to attract and gain brand loyalty
from are preferably 16-30 year olds, both genders, in education, working,
unemployed etc. and any ethnicity. The channel can be viewed on Freeview, Sky and
Virgin as a result the income may vary, this should enable even those with low
income to watch and enjoy my channel.
Demographic Profile Psychographic Profile
Age: 16-30 Mainstreamer
Gender: Both
Social Class: All
Occupation: Any
Ethnicity: All
