The group pitched their idea for a talk show called "After Dark". It would have a young presenter, Edward Ife, and feature celebrity guests like a basketball player and singer. They saw talk shows as having the lowest costs compared to other formats like film or documentaries. Challenges included finding guests that viewers would be interested in and not offending audiences. Their target audience was mainstream 18-35 year olds in London. They conducted research through questionnaires and examining competitors like Chatty Man. Storyboards, budgets, and risk assessments were created. Legal and ethical considerations around guests' privacy were also discussed.

1. Pitch
Presentation
By Shara Bull, Edward Ife, Tony Darville, Desree Akorahson

2. Initial ideas
Ideas
Advantages
Challenges
Production
Management: costs
Magazine
It is the cheapest product due to not
needing any actors, directors or props
We didn’t have any unique ideas
that will stand out from the
competition.
 Average cost:
It is the biggest production and if
received well it can get a lot of media
coverage
We thought film was not a good
choice as the film industry is to
competitive. It is also very
expensive
 Average cost:
The story/ topic is real and gives
information to viewers
We thought documentaries would
be slightly boring to our target
audience
 Average cost:
We thought that this was the best choice
for our media product because there is no
limit to what topics we can use.
Not offending the viewers/guests.
Inviting guests that most viewers
know or like will be the hardest
challenge.
 Average cost:
Film
Documentary
Talk show
 £82,507 per issue
 £1 million - £30 million
 £20,000
 £800,000 – £2 Million

4. Convention of Talk Show
 The host tends to be well known and well respected within their
field of expertise.
 Talk shows usually have live public audiences.
 The music tends to be very catchy upbeat and sometimes they
play music from the person who they are actually interviewing.
In many talk shows the band is visible.
 Props: sofa chairs and coffee tables to give a relaxed feeling
within the show. They also have a TV screen in between the host
and interviewee to show pictures, videos and what’s going on in
the green room.
 The interviewee usually comes out through sliding door revealing
them to the audience and cameras.
 Usually a chat show is very informal giving the shows a little
comedy. The interview techniques are friendly and chatty.
 A talk show is usually 30-60 minutes long. After 2 interviews the
show usually goes on break depending on how long each
interview is. When the show ends they get a very popular artist
to perform.

5. Target Audience
Psychographic profile.
 Mainstreamers and Quirkies are the best audience for our show.
 They like the latest trends and finding out what is happening on the
news.
 Adding celebrities will make the show commercialized.
Demographic profile.
 We decided to aim the show at 18-35 year olds as we think they watch late
night television the most, so they more likely to come across the show.
 Based in London because it is very well known around the world.
 We aim at any race and religion.
 Both male and female.

6. Primary Research: Questionnaires
In order to find out our
target audiences opinions
we put together a
questionnaire. We asked
10 people both male and
female, so we know how
to appeal to both
genders.

7. Mood board

8. Ancillary Text
To promote our talk show, we have decided to create two
media products. A radio advert and a print advert.
Show name
This is our print
Advert
Image
Scheduling information
Channel logo

9. Conventions of a Radio Advert
 Radio Adverts help persuade the listener to either buy something or
make them aware of an event or organisation.
 It usually takes 30-35 seconds
 It provides detail about the product
 It includes a lot of alliteration, to make the advert sound catchy
 It has to be quick and simple so it is easier for the listener to remember
 Catchy and quick music
Our radio advert will play
and promote the show
throughout radio stations.
Our Radio Advert Script
(Theme music starts then lowers, continuously plays throughout)
Edward: Hello I am Edward Ife and I am here to tell you about my exciting new
show… After Dark. We will be interviewing two special guests for our premiere
launch and they are Damani and Frida. We will be asking very personal
questions and some not so personal. So don’t miss After Dark starring me,
Edward Ife every Friday at 9.00pm on abc. Oh and don’t forget to look us up
online at www.afterdark.com/abc

10. Secondary Research: Internet
 Competition
During our research about talk shows, we wanted to find out who
our main competitors are. Here are our results:
Alan Carr: Chatty man is an award winning British comedy chat
show.
The
show
includes
interviews
with
celebrity
guests, sketches, current events and music. The demographic
profile it is aimed at is 18-30 year olds and the show begins late at
night and it appeals to males and females. Furthermore it is
available for anyone to watch whether they use cable or
satellite, as a result they have a huge audience.
Another one of our competitors is the Graham Norton show and the
Jonathan Ross show, they are both British comedy chat shows
broadcasted on BBC one. The show includes interviews with
celebrities and even performances from some of the guests. Their
target audience is the same as our chosen target audience, which is
18-35. They aim at all genders and it is on both cable and satellite.
 USP
Our reason for choosing those three shows was because they aim
at the same audience as ours. They have all the qualities we want
in our show. Our unique selling point is making the interview
comfortable and to do this we will include mini challenges whilst
we are interviewing to give a relaxed, fun feel to the programme.
We also have a younger presenter giving the show a youthful
edge.

11. Risk assessment
According to Section 2 of the Health and Safety at Work Act 1974, all employers have a duty to
ensure that – so far as is reasonably practicable – the health, safety and welfare of all
employees is looked after.”

12. Storyboards

13. Storyboards

14. Budget
MATERIALS
COST
TOTAL
£450 x3
£1,350
Equipment
Sony PMW-EX3 XDCAM complete
shooting kit (includes tripod)
3x 150w dedo light kit
www.newdaypictures.com
£190
£190
www.newdaypictures.com
Lavalier microphone
£39 x3
£117
http://www.fastforwardtime.co.uk
Cast
Presenter
Starting the
show: TOTAL BUDGET
£20,735
Rehearsal: £200
Shooting: £1000
£1,200
Celebrity guests
£1000
Cameramen
Frida Arthur: £500
Damani Ekeama: £500
£2000 x3
Producer/director
£5000
£5000
£150
£150
£6000
Props/scenery
Sofa
www.argos.co.uk
Presenters chair
£100
£100
www.lakeland-furniture.co.uk
Coffee table
£60
£60
www.tesco.com
Small table
£54
£54
www.officefurnitureonline.co.uk
Glasses
The price of each
show: TOTAL BUDGET
£15,635
£2 per cup x3
£6
www.ikea.co.uk
Curtains
£8
£8
www.amazon.com
Post-Production
Editing suite
£700
£700
ww.banyak.co.uk
Editor
£275 per Show
£275
www.landaureece.com
Graphic Designer
£495 per show
£275
www.webcreationuk.com
TOTAL
Contingency @ 10% of budget
£18,850
£1,885
Total Budget
£20,735

15. Cast
Role: Presenter
Name: Edward Ife
Gender: Male
Age: 22
Role: Basketball player
Name: Damani Ekeama
Gender: Male
Age: 20
Role: Singer
Name: Frida Arthur
Gender: Female
Age: 21

16. Audience figures
BARB (Broadcast Audience Research Board)
 Is an organization that complies audience measurements and audience
ratings in the united kingdom.
Copyright
C
 Everything that is created within the show is from our own resources
and copyright free. We shall be using music from our own source.
Legal and Ethical Considerations
We have to consider our guests private lives and personal information, as
a result we will not include any information about them or their lifestyle
without their consent. All individuals who participate in the talk show are
‘original’ and not based any other individual.

17. Presented by:
Shara Bull, Edward Ife, Desree Akorahson and Tony Darville