The document outlines a marketing introduction and brand position for an organization that aims to be authentic, entrepreneurial, and focused on stewardship. It discusses maintaining visual brand standards, internal communication of the brand position, and leading the creation of a community engagement framework to reinforce these attributes across various marketing materials, websites, social media, and events. Employees are encouraged to maintain the organization's look, voice, and brand messaging in their work through templates, a language guide, and contributing content.

1. Marketing Introduction

2. Brand Position
Authentic, Entrepreneurial, Stewardship
We reinforce these by:
• What we choose to publish & highlight
• BCorp certification
• Train & encourage sales pitches that highlight the
position
• By choosing activities at golf shows, trade shows etc,
that reinforce the attributes

3. What do we do?
• Maintain visual brand standards
• Internal communication of
brand position & direction
• Corporate culture & employee
engagement
• Lead in creation of community
engagement framework - goal is
to launch by the end of 2012

4. Print Material
– Letterhead, Envelopes, Notecards, Business Cards
– “Other” print material
Signage
– Tent, Pop-ups, Displays
– Locations/Branches
Central Desktop
Proposal Templates
Events, Videos, Photos
Event Tickets

5. Websites
Ianmartin.com
500Staffing.com
Ianmartinexecutive.com
Blog & Newsletter
IMGconnects.com
Social Media
Twitter, LinkedIn, Facebook,
Pinterest

6. Ianmartin.com/kiva

7. What do you need to do?
• Maintain our “look” and our “voice”
• Email signature
• Templates!
• Language guide
• Media Policy
• Contribute content

8. How can we help?
• Run your presentation material by us
• Give us advance notice if you require something
• Let us know what resources you might need