Alexandra Zheleva, Marketing and Biz Dev Specialist at Imperia Online JSC, covers all aspects of how to do free and successful PR for your company. She discusses Imperia Online's best practices for free and successful corporate PR from A to Z and shares examples of how they keep their followers updated, the community engaged, influencer marketing incorporated, showcase company policy, scale products and how they do employer branding through PR.

1. Top tricks for
FREE CORPORATE PR

2. Company Overview
More about me:
• Marketing and Biz Dev
Specialist
• One and half years in
Imperia Online
Company
• Founded in 2005
• 28 released games
• 60MM players WW
• Acquired by SFG 2018
• Siege: World War II &
Crush Them All

3. Overview
1. Social Media
2. News Sharing
3. Awards and Certificates
4. Sponsorships and Charities
5. Internal and External Events
6. Influencers

4. How does PR benefit your company?
1. Corporate Image
• A well known name in the
gaming industry
• Building image and
increase visibility
• Positive brand image
• Increase of online
presence
Our Team

5. How does PR benefit your company?
2. HR Purposes
• Additional channels for
recruiting
• Representing success,
positive community and a
good place for work
• Internship program
Play. Love. Create.

6. Mission: Through relentless pursuit of perfection, we create worlds where people rediscover
themselves!
3. Brand Identity
• Story, values, culture
and communication
guidelines

7. 4. Goals
• By positioning our
company goals and
sharing them, we’ve
managed to attract
exactly what we’re
looking for

8. Sharing with you our
TOP TRICKS for
free corporate PR

9. Social Media
Keeping your Social Media updated
1

10. All Social Media channels
updated
• Creativity
• Make a plan
• Every platform is different
• News related to company,
events
• If you run out of ideas, try
trends #ThrowbackThursday
Facebook, Linkedin, Instagram, Twitter

11. Don’t have a blog?
Make one!
• Share highlights
• Share stories
• Corporate and internal
news; press
announcements
• Bring a weekly/monthly
event to engage users
• Post on Social Media

12. TikTok - unusual
corporate channel?
• Attract diverse audience
• Get on with trends
• Algorithm can boost
profile and attract more
attention

13. Youtube & Livestreams
• Videos for different occasions - awards,
conferences, anniversaries, occasions
• Engagement with players
• Opportunity for live Q&A and talks with our
team - Game Designers
• New content every week

14. • Same idea different
channel
• Good place to
interact with players
• Inform them of
updates
Our CTA Discord channel

15. Corporate Website
Why a well built website is
your most powerful tool
• Show your brand identity
• Helps establish credibility
as a business
• SEO purpose
• Reshare Blog on website

16. First thing that comes up on
Google!
• Free and accessible
• Update at least once a year,
though a lot of things are
happening
• Good outreach with multiple
references
• SEO purposes
• Boosts organic search results
Wikipedia

17. Inform people of what you’ve
been up to!
• Help connects you with more
customers - People trust their
inboxes!
• Boosts your content strategy
on other channels rather
being a replacement
• Share to partners and also
attract new ones
• Content every Q
• Low cost
Corporate Newsletter

18. Strong relationships
2News Sharing

19. Building a network of Media/PR contacts
Focus on long-term
contacts!
• Research on Google
• Ask people for intros
• Look at big companies

20. Tag people, companies!
• More outreach
• People will most likely reshare
information, news especially if
its a collaboration
• Free PR from big channels!
• If the news is big, people will
want to share it, they just need
a little push
• Revenue share!

21. Apply and Grow
3Awards & Certificates

22. Awards are a free way of
proving that you’re the best, by
showing achievements!
• Apply & Grow
• Higher visibility
• Third-party endorsement
• Free publicity
• Attract new talent
• Utilize it to full extent - post it in
Social Media, company
brochures, press releases,
company website

23. Get involved
4Sponsorships & Charity

24. If you do have a spare budget, try
investing it also in sponsorships!
• TUES
• IT Talents
• Sofia Game Jam
• Intergame
• #archHackaton
• Bulgarian Boogie Woogie Dance
Team
• Black Sea Solo Kayak Expedition
• HackFMI
• Launchub
• IТ Foosball League

25. Being involved in charities is
also a mean to share!
• Bulgarian Christmas
• War Child Charity
• Clean Bulgaria for 1 day
• Caps for Future
• Sustainability

26. 5Internal & External
Events

27. We work closely with the
HR team to organise fun,
diverse and engaging
events for our employees!
• Outdoor events
• Virtual team-buildings
• Gifts

28. Our Biz Dev Team often
participates in digital
conferences.
• We focus on sharing pictures,
talks, links both prior and post
the events
• Live videos from events

29. 6Influencers
Micro-influencers specifically

30. Why Micro-influencers can
be a PR boost?
• Influencers post on Social
Media
• Organic discovery
• Reach out to local
influencers
• Use a platform

31. Different channels! -
Youtube, TikTok, Twitch
• Adding a voice to your
brand
• Campaign
• Ask them to tag you!
• Revenue share!

32. Summary
Be active!
Be creative!
Be consistent!
Revenue share business model
is your best friend!

33. Questions?
Alexandra Zheleva
Marketing and Biz Dev Specialist
Email: alexandra@imperiaonline.com
Phone: +359885024869
Web: https://imperiaonline.bg/