This document outlines a marketing strategy for a home décor and interior design business that sells kitchen, bathroom, and wardrobe products. The strategy focuses on generating awareness and leads through the website, social media, visual content, influencers, and paid media. It involves lifestyle marketing to inspire customers and engage them through contests, style profiles, and staged room concepts. The target market is home owners seeking mid-range to luxury fittings and hospitality industry investors.

1. Home Décor, Interior Design
Partners: Interior Designers / Sales / Clients
Kohler / Caeserstone / Snaidero / Novamobili
Industry Niche

2. • Identify Target Market
• Evaluate Competition
• Create A Marketing Plan (Define Goals)
• Define Budget
Strategic Approach

4. Strategy
• Website Strategy
• Social Media Strategy
• Content Strategy
• Print, Magazine & Brochures
• Images and Video
• Email Marketing & Lead generation
• Paid Media
• SEO
• Referrals & 3rd Party sites
• Experiential Strategy

5. Target Market
• Home owners who seek high quality mid-range and luxurious
fittings
• Institutional investors in the local hospitality industry
Market Opportunity:
Currently, local property developers are frequently
turning overseas to China and India for house fittings such as
ceramic tiles, fitted kitchens, wooden flooring and sanitary
ware, all with a view to wooing high-end buyers and tenants.

6. Brand / Product Positioning
Lifestyle Marketing & Inspiration
Social Media & Influencers
Visual Content
Digital Ads
Creating An Image
The right image in communication draws the right customers from
your general target audience

7. Products:
Kitchen (Italian) Snaidero
Bathroom (bathtubs, showers, sinks, faucets and toilets) Kohler
Wardrobe Novamobili
Tiles Caesar & Arpa
Services:
• In-depth design and consulting services complete with 3D renders.
• Supply of sanitary fittings, porcelain and white body tiles, supply /
installation of
modular kitchens and wardrobes.
• A dedicated sales person to take you through the journey start to
end.
• After sales services.

8. 1. Strategic Plan to T.A
(Awareness – Engage)
2. Strategic Lead Generation Plan to Sales
(E-commerce / in store)
Approach

10. Purchase Journey

11. Website Strategy

14. Paid Media

15. • Website
• Social Media
• Visual Content for Inspiration
• Influencers
• Paid Media
Lifestyle Marketing
Approach

16. • Contests
• Style Profile
• Staged Room Concept
Engage
Help them articulate preferences and narrow down the scope of choices.
Opportunity:
E-decorate service that helps consumers define their style and merchandises
products based on the result, through straight e-commerce sales.
Using design envisions as a reward mechanism while holding a contest