Digital Marketing for Professionals - Influential Digital
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http://influentialdigital.com/professional-services/marketing/ Learn how Digital Marketing can help your professional practice to attract new clients, build your expert brand, and become more profitable
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Digital Marketing for Professionals - Influential Digital
- 2. The Problem Professionals are struggling to remain relevant and meaningful to their clients in the post digital world The Problem:
- 3. About this resource About Influential Influential is the digital agency for professionals – we help them clearly communicate their value to attract clients, build their brand and online leaders in their field. How can Influential help? Influential offers website, branding and marketing solutions for professionals. The Challenge Most Professional Practices with <20 staff lack in-house digital marketing expertise
- 4. How do we get there? 5. Core Product
- 5. • Graduated as a vet in 2000 • 14 years in veterinary practice • 10 Years as a partner of Cairns Vet • 3 Clinics, 20 Staff • Needed to stand out online • Built clinic website in 2004 • Have since built hundreds of sites • Understand what small business needs • Retired from vet practice when I turned 40 About Dallas
- 6. Design, Develop & Deliver • Building your Social Sales Funnel Building your Social Sales Funnel
- 7. A big thanks to you For watching us… Goals: Attract Clients Build An Expert Brand Grow Your Business /Career
- 8. Design, Develop & Deliver Building your Social Sales Funnel
- 9. How do you attract more ideal clients… 2. Like 3. Trust 4. Try 5. Buy And convert them into buyers?
- 10. Design, Develop & Deliver Building your Social Sales Funnel Building your Social Sales Funnel
- 11. Business AuthorityRelationship Narrative Delivery
- 12. Business AuthorityRelationship Narrative Delivery
- 13. Know Social Sales Process • Who we are • What we do • Who we help • What’s the ROI • Challenge: getting noticed
- 14. Know Like Social Sales Process • Why we do it • How we’re different • Why they should care • What we stand for • Challenge: Building alignment + Being remembered
- 15. Know Like Trust Social Sales Process • Why trust us • Our expertise • What’s the proof • Challenge: Making Sense & Differentiation
- 16. Know Like Trust Social Sales Process • How it works • How it’s easy • That it’s for them Qualifiy Buyer • Challenge: • Get them to take action Try
- 17. Know Like Trust Social Sales Process • Convert Sale • Begin Onboarding • Deliver Value • Challenge: Deliver detail while maintaining big picture and relationship Try Buy
- 18. Know Like Trust Social Sales Process Try Buy Output = Value = Revenue+ Relationships
- 22. Know Social Sales Process • Who we are • What we do • Who we help • What’s the ROI • Challenge: getting noticed
- 23. Know Like Social Sales Process • Why we do it • How we’re different • Why they should care • What we stand for • Challenge: Building alignment + Being remembered
- 24. Know Like Trust Social Sales Process • Why trust us • Our expertise • What’s the proof • Challenge: Making Sense & Differentiation
- 25. Know Like Trust Social Sales Process • How it works • How it’s easy • That it’s for them Qualifiy Buyer • Challenge: • Get them to take action Try
- 26. Know Like Trust Social Sales Process • Convert Sale • Begin Onboarding • Deliver Value • Challenge: Deliver detail while maintaining big picture and relationship Try Buy
- 27. Know Like Trust Social Sales Process Try Buy Output = Value = Revenue+ Relationships
- 28. • Our online hub • We control it • Foundation • Other systems: • Domains Email • Hosting • GoogleKnow Level 1 - Platform
- 30. Level 2 - Personal • How we connect • Show our personality • Branded • Interaction • Systems: • CRMs • Social Media • Email Marketing • Autoresponders Like Know
- 32. But now this takes place in an online, social environment
- 33. Level 3 - Publishing • Share our expertise • Document method • Build authority • Make your expertise shareable Trust Like Know
- 34. Level 4 - Productise • Package and price small services • Monetise sales and marketing • Make your services shoppable Tell Trust Like Know
- 35. Social Sales Process supports the customer journey This creates a foundation for us to build our online profile, or marketing process, and our product ecosystem
- 36. Social Sales Process supports the customer journey This creates a foundation for us to build our online profile, or marketing process, and our product ecosystem Reaching your clients
- 37. Social Sales Process supports the customer journey This creates a foundation for us to build our online profile, or marketing process, and our product ecosystem Share your Expertise
- 38. Social Sales Process supports the customer journey This creates a foundation for us to build our online profile, or marketing process, and our product ecosystem Convenience
- 39. • Deliver Brand Promise • Solve problem • This is where full value is actually delivered • Can be: • Package • Program • Platform Sell Tell Trust Like Know Level 5 - Program
- 40. Sell Tell Trust Social Sales Process Like Know Output = Brand Value = Revenue + Relationships
- 41. What’s your post-digital marketing strategy?
Editor's Notes
- A key point is that your visibility and reputation can lead to dramatic increses in opportunities and profitability. But how do we get there?
- A key point is that your visibility and reputation can lead to dramatic increses in opportunities and profitability. But how do we get there?