Lakeisha Singletary has over 15 years of experience in digital marketing, SEO, website management, and product management. She currently works as the SEO, Digital Marketing & Website Manager for her own company, Lakeisha Singletary Inc., where she provides these services for business clients. Previously, she held product manager roles at Marriott International, managing their ecommerce websites, and website administrator roles at the American Society of Clinical Oncology and National Visionary Leadership Project, where she oversaw their content management systems and digital presence. She has a bachelor's degree in computer science and mathematics from South Carolina State University.

1. LAKEISHA S. SINGLETARY
4440 Sepulveda Blvd.• Sherman Oaks, CA 91403
Phone (818) 808-9080• E-mail: lsingletary04@gmail.com
WORK EXPERIENCE
Lakeisha Singletary Inc. Sherman Oaks, CA
SEO, Digital Marketing & Website
Manager
May 2013 – Present
● Brand customers online experience through reputation marketing, SMM, Search Engine Optimization
(SEO) and video marketing; Manage technical writing team; preside COR meetings.
● Launch digital marketing campaigns that created profits, endorsement opportunities, and social media
popularity for businesses, entrepreneurs, entertainers etc.
● Utilize metadata tools (Google Analytics, Webmaster, Adsense, and Adwords)for tracking and
promoting.
● Lead the development and implementation of the overall SEO strategy for client’s projects/campaigns.
● Manage and maintain website needs, including keeping eCommerce websites updated with the latest
products and/or deals and promotions.
● Successfully interacted with social media outlets on a day-to-day basis, which increased followers and
engagement.
● Manage client websites (via WordPress) and iteration of SEO WordPress Plugins (e.g., All-in-One SEO
Pack)
● Market clientele online visual presence (YouTube, MetaCafe, Viddler, Twitch TV, etc.) via a customized
work plan for video optimization.
● Train and educate client’s staff concerning Web blogging compliance and press release writing (creation
and mass distribution).
Marriot International Bethesda, MD
Product Manager March 2010 – May 2013
● Defined the roadmap of the customer’s experience on Marriott.com utilizing the Scrum/Agile
methodology; overseeing a $650K budget for intermediary programs.
● Delegated assignments to my team based on product line goals and expectations.
● Managed and mentored the ecommerce web team in accomplishing time-sensitive, highly detailed work
using content best practices
● Trained and developed staff on content management system, Vignette, as needed.
● Assisted senior leaders and business stakeholders with developing comprehensive implementation
plans to deploy newly designed web pages, features and websites.
● Developed and implemented work plan documentation for projects that was utilized by the entire
eCommerce department.
● Utilized ClearQuest to track and troubleshoot issues, bugs, and fixes.
● Coordinated Web projects and worked hand-in-hand with developers, content strategists, UX designers,
QA and other cross functional groups to implement web features.
● Managed all 10 of Marriott International websites, domestic and international.

2. American Society of
Clinical Oncology
Alexandria, VA
Website and Internet Administrator October 2006 – March 2010
● Served as the in-house Vignette Content Management (VCM) consultant for all departments
● Executed VCM training sessions for all content editors and new users in the organization. Related is the
administration of usernames and passwords to all content editors.
● Trained and managed two content management staff for high level software support requirements.
● Responsible for content publishing, quality assurance testing, daily maintenance and monitoring of the
organization’s family of websites
● Managed all social media outlets to make sure content is consistent with all family of websites. This
includes: blogs, videos, Facebook account, twitter account, etc.
● Liaison for programmers to ensure proper completion of software upgrades and redesigns and analyze
software issues and create specifications for our developers to implement.
● Developed testing plan documentation for redesigns and upgrades of the content management system.
● Launched successful enterprise level products.
● Utilized Jira to track and troubleshoot issues, bugs, and fixes.
● Proficiency with SEO concepts and best practices.
National Visionary
Leadership Project
Washington, DC
Web Developer Assistant March 2005 – October 2006
● Assisted website redevelopment efforts through creation of new designs, programming and scripting.
Frequent use of web development software: Contribute and Go Live 6.0
● Managed Microsoft Access databases that consisted of the visionaries contact information
● Performed administrative and clerical duties, including: the management of information and
communication exchange for all staff; planning and scheduling meetings and appointments; maintaining
the department calendar; organizing and maintaining paper and electronic files
● Coordinated projects as they relate to events, research, and dissemination of information via telephone,
mail services, websites, and e-mail
● Created spreadsheets, compose correspondence, and presentations, reports, and documents using MS
Office
EDUCATION
South Carolina State
University
Orangeburg, SC
BS, Computer Science
Minor, Mathematics
1999 – 2003

3. SKILLS
Social Media
▪ Facebook
▪ Twitter
▪ Social Networks:
Ning, KickApps
▪ Blog: WordPress
▪ Video: YouTube,
Brightcove
▪ Google Analytics,
Webmaster Tool
Software
▪ Vignette Content
Management System
▪ Adobe Acrobat, Photoshop
▪ Microsoft Office Suite
▪ ClearQuest/Jira
▪ Dream Weaver
▪ Contribute
▪ Balsamic Mockup
Programming Languages
▪ HTML – Experienced
▪ XML – Experienced
▪ CSS – Intermediate
▪ Visual Basic – Basic
▪ SQL – Basic
▪ C++ – Basic
▪ Java – Basic
▪ PHP – Basic
Hardware
▪ PC
▪ Macintosh
▪ Sun Workstation
Operating Systems
▪ Windows
▪ UNIX
▪ MAC
Soft Skills
▪ Leadership Skills/ Program
Management
▪ Problem Solving
▪ Presentational skills
▪ Programming and Design skills
▪ Self-starter and Team Player
▪ Analytical Thinker