Wendy's is a fast food restaurant known for its burgers, breakfast items, chicken wraps and kid's meals. It targets kids and teenagers with its variety of cheap kid's meals advertised at 99 cents. Wendy's uses digital strategies like mobile payment, social media on Facebook, blogging and Google AdWords to promote its brand and drive customers. Its monthly net income is $2,060 and its main competitor is McDonald's.

2. WHAT IS WENDY’S ?
• FAST-FOOD RESTAURANT
• BREAKFAST, HAMBURGERS, CHICKEN WRAPS, KIDS MEALS, ETC.
• KIDS AND TEENAGERS LOVE IT
• QUICK AND SPEEDY

3. TARGET AUDIENCE
• KIDS AND TEENAGERS
• TOP WELL KNOWN FAST-FOOD TO KIDS
• A VARIETY OF KID’S MEALS
• CHEAP (IT IS ADVERTISED AS 99-CENT)

4. DIGITAL STRATEGIES ON WENDY’S
1. MOBILE STRATEGY
2. SOCIAL MEDIA
3. BLOG
4. GOOGLE ADWORDS

5. MOBILE STRATEGY
• PAYMENT METHOD
• MOBILE PAYMENT
• PRODUCTIVE AND EFFECTIVE
• COMFORTABLE, FLEXIBLE AND EASY

6. SOCIAL MEDIA
• FACEBOOK
• MOST POPULAR AND FAMOUS SOCIAL MEDIA
• CREATE WENDY’S PAGE
• UPLOAD ATTRACTIVE HEADINGS, ADVERTISEMENTS AND VIDEOS
• MOTIVATE PEOPLE TO CLICK ON A BUTTON OF LIKE

7. BLOG
• POST ON THE BLOG ABOUT WENDY’S
• UPDATE POSTINGS, PICTURES AND STATUSES
• SUPPORTIVE AND BENEFICIAL

8. GOOGLE ADWORDS
• ONLINE ADVERTISING SERVICE
• MAKE KEYWORDS
• PPC (PAY PER CLICK)
• ADVANTAGEOUS METHOD
• AMOUNTS OF CLICKING EFFECTS TO THE ADVERTISING

9. BUDGETS
• GOOGLE KEYWORD PLANNER = $2.55
• RIVAL FAST-FOOD RESTAURANT = MCDONALD’S
• MONTHLY NET INCOME = $2,060