ppt on starrbucks

1. STARBUCKS
Aravind Gangavelli
Lalita Thongmeepan
Mansoor Eyvazi
Ramakrishna Vugge

2. INTRODUCTION
• It was started in March 30, 1971.
• Founders of Starbucks are Jerry Baldwin,
Zev Siegel, Gordon Bowker.
• It was located in Seattle, Washington .
• Original concept was to bring Espresso bar
to America.
• Today it operates 23,768 locations
worldwide.

3. Mission Statement
“Inspire and nurture the human spirit
one person, one cup and one neighbor
at a time”
Vision Statement
“to establish Starbucks as the premier
purveyor of the finest coffee in the
world while maintaining our
uncompromising principles while we
grow.”

4. Starbucks Marketing Strategy
Advertising
Adaptation and Innovation
Brand Marketing
Sales Promotion
Customer Satisfaction
Creating a Starbucks Community
Smart Partnerships

5. PEERS
 Products
Coffee
Tea
Pastries
Frappuccino beverages
 Place distribution
Cafés
Online Store
Starbucks App
Retailers

6. Promotion
 Advertising
 Public relations
 Sales promotions
Price
 It uses a premium pricing strategy.
 This pricing strategy takes advantage of
the behavioral tendency of people to
purchase more expensive products on the
basis of the perceived correlation
between high price and high value.

7. Swot Analysis
Starbucks Coffee’s Strengths
• Strong brand image
• Extensive global supply chain
• Diversified business through subsidiaries
Starbucks Coffee’s Weaknesses
• Higher price points
• Generalized standards for most products
• Imitable products

8. Opportunities for Starbucks
• Expansion in Asia, the Middle East, and
Africa
• Diversification of product mix
• Partnerships or alliances with other firms
Threats Facing Starbucks
• Competition from low-cost coffee sellers
• Imitation
• Independent coffeehouse movements

9. Recommendations based on Starbucks
Coffee’s SWOT Analysis
 Firm has the business strength to maintain
competitiveness.
 Company must exploit opportunities for global
expansion to gain advantage over other firms .
 Starbucks can emphasize quality and uniqueness
in innovation of products to differentiate them.
 It can also increase efforts for trademark and
intellectual property protection to reduce the
threat of imitation.