This document outlines a strategy for developing a consultancy app. It will provide consultancy advice to users through a simple online platform. The goal is to earn revenue from app downloads and consultancy fees. The strategy involves targeting business owners, entrepreneurs and investors as customers. Tactics will include offering free trials, cashback incentives and digital marketing. The implementation plan is to develop the app, ensure efficient data services, and maintain good relationships with collaborators.

3. CONTENTS
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

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5. COURSE OF ACTIONS
• A step by step tutorial to operate the app.
• Quick processing of application.
• Establish efficient data center's to handle huge
traffic.
• Ensure data encryption.
• Guarantee genuine consultancy.

6. SITUATIONAL ANALYSIS
COMPANY OVERVIEW
• Companies competitors are Mckinsey & Company,
KPMG, AT Kearny, Boston consulting group,
Bain & company.

7. PRODUCT LINE
• This application will provide users with consultancy advices which
was not possible in earlier days.
• The user wouldn't have to visit the headquarters for an
appointment as it will be just a single click away.

8. MARKET OVERVIEW
• Potential customers of this App would be business
class people, Investors, Real estate sealers,
Bankers.

9. GOAL
• Earn revenues through application
downloads.
• Net profits would suddenly see a rise
after two years of launch.
• Demand around 5% of a deal which will
be solved by consultancy advice.

10. PERFORMANCE BENCHMARK
• To reach around 10000+ users in an year.
• To provide quality advices which will ensure
a long term relationship with the users.
• Earn profits around 1 million after two
years of establishment of the App.

11. STRATEGY
• Customers : Business owners,
Bankers, Real estate dealers,
Entrepreneurs, Investors, Stock
holders.
• Collaborators: Google Ads, Digital
marketing through App, offline
publicity.

12. COMPANYVALUE
• Offer free trial pack.
• Provide cashback for regular users.
• 49% shares to be distributed and owned by investors and
other partners

13. TACTICS
PRODUCT
• Consultancy on every matter the user desires.
• Flexible meeting hours as per the need of the
customers.
• Deliver the solutions in time.

14. BRAND
• Name : Wayne & Company
• Symbol : Sharingan
• Logo : TheWay Ahead

15. PRICE
• The price will be decided by
the users and we will provide
consultancy in that price
range.

16. INCENTIVES
• TopThree users per week
will be provide advice's for
free in the upcoming week.

17. • Digital marketing
• Google play ads
• Google sponsored ads
• You tube ads
• Endorsements
COMMUNICATIONS

18. • The entire team developing the app will be
provided with a vibrant ambience and
infrastructure.
• Healthy relationships with collaborators will be
maintained.
IMPLEMENTATION

19. • Created by Neelambuj Chaturvedi, NIT Jalandhar.
• During a marketing management internship
• Under Prof. Sameer Mathur