The marketing plan proposes getting 40,000 subscribers for a new Android photography app called ESTAR within 4-5 months. The app allows users to take photos 1 second before and after pressing the shutter, extract high-quality frames to edit or combine into videos without quality loss, and securely encrypt stored photos. The plan involves publicizing the app through blogs, social media, and app review sites. It will target the 1.6 billion Android users seeking better photo abilities than iPhone. Professional photographers and tech bloggers will be compensated for promoting the app.
This document provides an overview of developing and monetizing Android apps from Scoompa, a mobile app development company. Some key points:
- Scoompa has developed over 30 apps with over 10 million downloads and also does work for other clients.
- Developing successful apps requires an iterative process considering the idea, design, coding, distribution, monetization, and user support across many devices and capabilities.
- Monetization options include paid apps, in-app purchases, subscriptions, ads networks like AdMob, and content distribution platforms like AppBrain. Revenues average around 1-2 cents per user.
- Distribution, monitoring app performance, and iterating based on user behavior and
This document discusses developing and monetizing Android apps. It covers the development process from idea to coding to distribution and monetization. Key points include choosing an app with long session times, frequent use, and high ratings to maximize monetization through ads, in-app purchases, or subscriptions. Effective distribution and monitoring are also important to achieve a reasonable revenue of $1-2 per user through various advertising networks.
APPALL (An App for all Apps) Marketing Plankeyur113
It is a Marketing plan of an idea which involves an app in which you can run the different app without even downloading it. It talks about free and premium version of the apps, its features and all what can be done with this app.
- The document analyzes camera consumer behaviors and market trends from 2009-2013. It shows declining point-and-shoot camera sales due to increased smartphone usage, while more advanced camera types like DSLRs and mirrorless cameras are growing.
- It discusses the different needs and price points of camera consumers and compares brands like Canon, Nikon, Fujifilm, Olympus and Casio. While Casio focuses on lower-end fixed lens cameras, other brands are moving to more advanced mirrorless models.
- The document evaluates Casio's EX-TR35 selfie camera, finding that its high price relative to specifications does not satisfy consumer expectations for documentation, entertainment or first-time use cases.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
1. The marketing plan summarizes Canon's DSLR camera target market as "photo lovers" ages 18-55 who want to become professional photographers.
2. It outlines Canon's 5 main competitors and positions Canon as offering lower prices than Sony but higher than Nikon.
3. The marketing strategies proposed include using events and experiences to engage customers, distributing globally, and differentiating through niche features to attract buyers.
Gpro investor presentation september 2017 v finvestorsgopro
This presentation discusses forward-looking statements and risks associated with GoPro's business, including risks related to revenue targets, international growth, product introductions, and reliance on third-party suppliers. It also provides an overview of GoPro's history and key products like the HERO6 Black, Fusion, and Karma drone. GoPro aims to drive profitability through efficiency gains and expanding their community to increase engagement.
This document provides an overview of developing and monetizing Android apps from Scoompa, a mobile app development company. Some key points:
- Scoompa has developed over 30 apps with over 10 million downloads and also does work for other clients.
- Developing successful apps requires an iterative process considering the idea, design, coding, distribution, monetization, and user support across many devices and capabilities.
- Monetization options include paid apps, in-app purchases, subscriptions, ads networks like AdMob, and content distribution platforms like AppBrain. Revenues average around 1-2 cents per user.
- Distribution, monitoring app performance, and iterating based on user behavior and
This document discusses developing and monetizing Android apps. It covers the development process from idea to coding to distribution and monetization. Key points include choosing an app with long session times, frequent use, and high ratings to maximize monetization through ads, in-app purchases, or subscriptions. Effective distribution and monitoring are also important to achieve a reasonable revenue of $1-2 per user through various advertising networks.
APPALL (An App for all Apps) Marketing Plankeyur113
It is a Marketing plan of an idea which involves an app in which you can run the different app without even downloading it. It talks about free and premium version of the apps, its features and all what can be done with this app.
- The document analyzes camera consumer behaviors and market trends from 2009-2013. It shows declining point-and-shoot camera sales due to increased smartphone usage, while more advanced camera types like DSLRs and mirrorless cameras are growing.
- It discusses the different needs and price points of camera consumers and compares brands like Canon, Nikon, Fujifilm, Olympus and Casio. While Casio focuses on lower-end fixed lens cameras, other brands are moving to more advanced mirrorless models.
- The document evaluates Casio's EX-TR35 selfie camera, finding that its high price relative to specifications does not satisfy consumer expectations for documentation, entertainment or first-time use cases.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
1. The marketing plan summarizes Canon's DSLR camera target market as "photo lovers" ages 18-55 who want to become professional photographers.
2. It outlines Canon's 5 main competitors and positions Canon as offering lower prices than Sony but higher than Nikon.
3. The marketing strategies proposed include using events and experiences to engage customers, distributing globally, and differentiating through niche features to attract buyers.
Gpro investor presentation september 2017 v finvestorsgopro
This presentation discusses forward-looking statements and risks associated with GoPro's business, including risks related to revenue targets, international growth, product introductions, and reliance on third-party suppliers. It also provides an overview of GoPro's history and key products like the HERO6 Black, Fusion, and Karma drone. GoPro aims to drive profitability through efficiency gains and expanding their community to increase engagement.
Canon India wanted to promote its new PowerShot camera models and chose Bollywood actor Anushka Sharma as its brand ambassador. Canon printed ads for the new cameras and enabled them with POINT technology. Users could capture the print ads with their mobile cameras to access information about the PowerShot models on Canon's website and Facebook page, making the purchase decision easier. Users could also share opinions and see example photos taken with the cameras.
YouTube Music is a music streaming service that provides both free and premium versions. It aims to cater to music listeners by providing quality music content anytime, anywhere. Its goals are to promote a piracy-free environment beneficial to the music market, and allow users to access high quality music videos. It will compete with other music services by leveraging YouTube's brand equity and offering discounted subscription rates during festivals to attract more customers.
This document provides a case study on the GoPro Hero 5 action camera. It briefly outlines GoPro's history as a maker of wearable cameras founded in 2002. It then discusses the evolution of GoPro cameras from early models to the Hero 4, highlighting its key features like 4K video recording and wide angle lens. The document also summarizes two of GoPro's main rival products, the Sony Action Cam, comparing their usability, image quality, and other features. Finally, it outlines a pre-production schedule for a GoPro case study project and discusses potential advertising strategies focusing on portraying the camera as an easy to use device for capturing life's adventures.
The document discusses Android applications and the Android Market. It notes that there are over 20,000 developers and 38,000 apps available on the market today. It provides information on developing, publishing, selling, buying, and distributing Android apps through the Android Market as well as other options like sideloading. It also discusses ways for developers to increase exposure for their apps such as improving market ranking, getting featured, partnering with device launches, and attending events.
The document summarizes a new product launch called the Luci-Dell 50 camera, which is targeted at professional photographers worldwide. Key features of the Luci-Dell 50 include 60 megapixels, GPS, Bluetooth, zoom functions, and rechargeable battery options. It will be marketed as "The Camera To Photograph Your Thoughts" and priced premium at 15 lakhs Rs to target the niche market of professional photographers. The company will promote the new camera through photography magazines, blogs, competitions, print ads, and social media.
This document proposes a skincare and cosmetics tutorial app called Venustas that would provide video tutorials, articles, and links to products. It would be targeted at current cosmetics consumers and potential future consumers aged 16-18. The app would be accessible on tablets and phones and have useful search and filter options. Competition in the space is analyzed, with advantages and disadvantages of similar apps noted. Technical requirements, user experience considerations, development needs, costs, and promotion strategies are outlined. The app aims to be a comprehensive hub for beauty and skincare information.
The document provides an executive summary for a mobile karaoke application called Vocalize. It discusses the app's features for free and premium users, including performing karaoke, sharing videos, adding background music, and modulating sound. The summary outlines revenue goals from premium users and ads, total expenditures, and break even analysis, targeting 0.7 crore premium users in 2 years. Initial communication strategies include collaborations with Facebook and WhatsApp to promote the app.
The document outlines 17 advertising campaigns across various verticals. For each campaign it lists the advertiser, campaign name, and interactive features included in the creative such as expandable components, videos, scrolling products, social media integration, and data collection. The features provide interactivity to engage users.
This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.
Vizzywig is a video camera and editing app developed by i4software that allows users to seamlessly shoot, edit, and share videos directly from the app. The app's patented Live Non-Linear Editing (LiNETM) interface allows users to preview and trim clips as they record, rearrange sequences, add titles and credits, and share finished videos online. Vizzywig won the 2012 Macworld Best of Show award and puts a professional video studio in the pocket of users, allowing them to quickly create polished movies on iOS devices.
GoPro was founded in 2004 by Nick Woodman to create portable, high-definition cameras for athletes to document themselves participating in sports. GoPro became a market leader in action cameras known for their high quality video capture and wearable designs. The company has transformed consumer experiences by enabling users to easily capture, manage and share meaningful experiences. GoPro focuses on continuing to develop innovative camera devices, content management solutions, and expanding its media brand through owned content and licensing to other brands.
Nike's Nikeplus app allows runners to track their routes, performance, and connect with other runners using the app. It integrates with GPS in Nike shoes to track runs. The app is entertaining, innovative, challenging, convenient and provides benefits to customers. Solomo strategies can be successful for industries that sell products/services, want to create communities, and promote their brands. The concept can also be applied to the hospitality industry by creating an app for travelers to check-in, connect, and communicate.
Tutography is a mobile app that aims to provide all photography features in one place. It wants to become a market leader through innovation. Currently, various photography apps exist but don't contain combined features, forcing people to download multiple apps. Tutography will satisfy this need. It will offer basic and funny camera filters, photo/video editing, and basic to professional photography tutorials. The app will be free with some features, while a premium version unlocking advanced tutorials costs $35 annually. The company aims to satisfy customers, build its brand, attract users, and associate itself with innovation through strategic targeting of markets, a clear value proposition, and communication tactics like social media.
This marketing plan is for an Android app called EasyEdit that allows users to quickly cut or merge audio and video files. It aims to target students aged 16-30 who need such an app for school projects. The app allows two cutting methods not found in competitors. It will be promoted through social media and distributed via the Google Play store. Both free and premium versions will be offered with additional cutting features in the premium version. The goal is to increase revenue and customer value by the end of 2018 through this new app.
Extrasensory: Marketing Plan For A New Android AppSumiran Mittal
This marketing plan summarizes an app called Extrasensory that monitors sensors on Android devices. The free version provides sensor readings while the $1.49 premium version allows accessing sensors for scientific readings. The plan targets college students who are likely to purchase premium and can be reached through social media. It aims to generate $1.5 million through 1 million downloads by 2025. The strategy is to provide value to customers through sensor monitoring and maintenance, collaborators through app success, and the company through growth opportunities. Tactics include incentivizing students, social media promotion, and distribution on app stores and blogs.
Mychoice -classified site for buying, selling, rent etcNikhil Palyekar
This document provides an overview of a web application project called "My Choice" that allows users to buy, sell, rent, and find goods and services across various categories. It describes the objectives, hardware and software requirements, modules, user interface, database design, and future enhancements. The key modules are registration, home page, creating ads, viewing categories and filtering results. Diagrams include use case, activity, ER, and data flow diagrams. The project aims to provide a scalable online marketplace and address limitations of existing systems.
The marketing plan proposes an Android app called EDI-CUTTER that allows users to easily edit audio, images, and videos without extensive technical knowledge. It aims to simplify media editing through a user-friendly interface that cuts or merges files quickly without reducing quality. The app plans to target students aged 16-30 and position itself as more flexible than competitors by allowing cuts from within videos. It will offer free basic features and premium versions for additional editing options. The plan details the product, pricing, promotion, and implementation strategies to achieve revenue and customer value goals by the end of 2018.
This document summarizes the Syifaa Care mobile application development process. It describes the application, which provides information on traditional herbs, treatments, and Islamic treatments. It then outlines the main phases of the Mobile Application Development Life Cycle used to develop the Syifaa Care app: Identification, Design, Development, Prototyping, Testing, Deployment, and Maintenance. Each phase is briefly described with its main activities and purposes.
How To Develop A Video Editing App Like Magisto?Lucy Zeniffer
Embark on developing a cutting-edge video editing app to rival Magisto by prioritizing user-friendly interfaces and innovative features. Leverage advanced AI for automatic enhancements, seamless cloud storage integration, and a range of editing tools. Choose a robust technology stack for efficient processing and real-time previews. Ensure cross-platform availability for a broader user base and implement a monetization strategy suitable for your target audience. Conduct thorough testing and address legal considerations to deliver a polished video editing app, positioning it as a go-to solution in the competitive market.
Canon India wanted to promote its new PowerShot camera models and chose Bollywood actor Anushka Sharma as its brand ambassador. Canon printed ads for the new cameras and enabled them with POINT technology. Users could capture the print ads with their mobile cameras to access information about the PowerShot models on Canon's website and Facebook page, making the purchase decision easier. Users could also share opinions and see example photos taken with the cameras.
YouTube Music is a music streaming service that provides both free and premium versions. It aims to cater to music listeners by providing quality music content anytime, anywhere. Its goals are to promote a piracy-free environment beneficial to the music market, and allow users to access high quality music videos. It will compete with other music services by leveraging YouTube's brand equity and offering discounted subscription rates during festivals to attract more customers.
This document provides a case study on the GoPro Hero 5 action camera. It briefly outlines GoPro's history as a maker of wearable cameras founded in 2002. It then discusses the evolution of GoPro cameras from early models to the Hero 4, highlighting its key features like 4K video recording and wide angle lens. The document also summarizes two of GoPro's main rival products, the Sony Action Cam, comparing their usability, image quality, and other features. Finally, it outlines a pre-production schedule for a GoPro case study project and discusses potential advertising strategies focusing on portraying the camera as an easy to use device for capturing life's adventures.
The document discusses Android applications and the Android Market. It notes that there are over 20,000 developers and 38,000 apps available on the market today. It provides information on developing, publishing, selling, buying, and distributing Android apps through the Android Market as well as other options like sideloading. It also discusses ways for developers to increase exposure for their apps such as improving market ranking, getting featured, partnering with device launches, and attending events.
The document summarizes a new product launch called the Luci-Dell 50 camera, which is targeted at professional photographers worldwide. Key features of the Luci-Dell 50 include 60 megapixels, GPS, Bluetooth, zoom functions, and rechargeable battery options. It will be marketed as "The Camera To Photograph Your Thoughts" and priced premium at 15 lakhs Rs to target the niche market of professional photographers. The company will promote the new camera through photography magazines, blogs, competitions, print ads, and social media.
This document proposes a skincare and cosmetics tutorial app called Venustas that would provide video tutorials, articles, and links to products. It would be targeted at current cosmetics consumers and potential future consumers aged 16-18. The app would be accessible on tablets and phones and have useful search and filter options. Competition in the space is analyzed, with advantages and disadvantages of similar apps noted. Technical requirements, user experience considerations, development needs, costs, and promotion strategies are outlined. The app aims to be a comprehensive hub for beauty and skincare information.
The document provides an executive summary for a mobile karaoke application called Vocalize. It discusses the app's features for free and premium users, including performing karaoke, sharing videos, adding background music, and modulating sound. The summary outlines revenue goals from premium users and ads, total expenditures, and break even analysis, targeting 0.7 crore premium users in 2 years. Initial communication strategies include collaborations with Facebook and WhatsApp to promote the app.
The document outlines 17 advertising campaigns across various verticals. For each campaign it lists the advertiser, campaign name, and interactive features included in the creative such as expandable components, videos, scrolling products, social media integration, and data collection. The features provide interactivity to engage users.
This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.
Vizzywig is a video camera and editing app developed by i4software that allows users to seamlessly shoot, edit, and share videos directly from the app. The app's patented Live Non-Linear Editing (LiNETM) interface allows users to preview and trim clips as they record, rearrange sequences, add titles and credits, and share finished videos online. Vizzywig won the 2012 Macworld Best of Show award and puts a professional video studio in the pocket of users, allowing them to quickly create polished movies on iOS devices.
GoPro was founded in 2004 by Nick Woodman to create portable, high-definition cameras for athletes to document themselves participating in sports. GoPro became a market leader in action cameras known for their high quality video capture and wearable designs. The company has transformed consumer experiences by enabling users to easily capture, manage and share meaningful experiences. GoPro focuses on continuing to develop innovative camera devices, content management solutions, and expanding its media brand through owned content and licensing to other brands.
Nike's Nikeplus app allows runners to track their routes, performance, and connect with other runners using the app. It integrates with GPS in Nike shoes to track runs. The app is entertaining, innovative, challenging, convenient and provides benefits to customers. Solomo strategies can be successful for industries that sell products/services, want to create communities, and promote their brands. The concept can also be applied to the hospitality industry by creating an app for travelers to check-in, connect, and communicate.
Tutography is a mobile app that aims to provide all photography features in one place. It wants to become a market leader through innovation. Currently, various photography apps exist but don't contain combined features, forcing people to download multiple apps. Tutography will satisfy this need. It will offer basic and funny camera filters, photo/video editing, and basic to professional photography tutorials. The app will be free with some features, while a premium version unlocking advanced tutorials costs $35 annually. The company aims to satisfy customers, build its brand, attract users, and associate itself with innovation through strategic targeting of markets, a clear value proposition, and communication tactics like social media.
This marketing plan is for an Android app called EasyEdit that allows users to quickly cut or merge audio and video files. It aims to target students aged 16-30 who need such an app for school projects. The app allows two cutting methods not found in competitors. It will be promoted through social media and distributed via the Google Play store. Both free and premium versions will be offered with additional cutting features in the premium version. The goal is to increase revenue and customer value by the end of 2018 through this new app.
Extrasensory: Marketing Plan For A New Android AppSumiran Mittal
This marketing plan summarizes an app called Extrasensory that monitors sensors on Android devices. The free version provides sensor readings while the $1.49 premium version allows accessing sensors for scientific readings. The plan targets college students who are likely to purchase premium and can be reached through social media. It aims to generate $1.5 million through 1 million downloads by 2025. The strategy is to provide value to customers through sensor monitoring and maintenance, collaborators through app success, and the company through growth opportunities. Tactics include incentivizing students, social media promotion, and distribution on app stores and blogs.
Mychoice -classified site for buying, selling, rent etcNikhil Palyekar
This document provides an overview of a web application project called "My Choice" that allows users to buy, sell, rent, and find goods and services across various categories. It describes the objectives, hardware and software requirements, modules, user interface, database design, and future enhancements. The key modules are registration, home page, creating ads, viewing categories and filtering results. Diagrams include use case, activity, ER, and data flow diagrams. The project aims to provide a scalable online marketplace and address limitations of existing systems.
The marketing plan proposes an Android app called EDI-CUTTER that allows users to easily edit audio, images, and videos without extensive technical knowledge. It aims to simplify media editing through a user-friendly interface that cuts or merges files quickly without reducing quality. The app plans to target students aged 16-30 and position itself as more flexible than competitors by allowing cuts from within videos. It will offer free basic features and premium versions for additional editing options. The plan details the product, pricing, promotion, and implementation strategies to achieve revenue and customer value goals by the end of 2018.
This document summarizes the Syifaa Care mobile application development process. It describes the application, which provides information on traditional herbs, treatments, and Islamic treatments. It then outlines the main phases of the Mobile Application Development Life Cycle used to develop the Syifaa Care app: Identification, Design, Development, Prototyping, Testing, Deployment, and Maintenance. Each phase is briefly described with its main activities and purposes.
How To Develop A Video Editing App Like Magisto?Lucy Zeniffer
Embark on developing a cutting-edge video editing app to rival Magisto by prioritizing user-friendly interfaces and innovative features. Leverage advanced AI for automatic enhancements, seamless cloud storage integration, and a range of editing tools. Choose a robust technology stack for efficient processing and real-time previews. Ensure cross-platform availability for a broader user base and implement a monetization strategy suitable for your target audience. Conduct thorough testing and address legal considerations to deliver a polished video editing app, positioning it as a go-to solution in the competitive market.
This document is a software requirements specification (SRS) for a movie recommender system. It provides an introduction to the purpose and scope of the project. The SRS describes the overall product perspective and functions, including providing movie recommendations to users based on their preferences and past ratings. It outlines the user classes, operating environment, design constraints, and documentation. The SRS also specifies the external interfaces, system features, and other non-functional requirements around performance, safety, security and quality.
The document provides an overview of monetizing Windows Phone apps. It discusses several business models including paid apps, in-app purchases, and mobile ads. It provides best practices for implementing these models and demonstrates how to add mobile ads and trial experiences to apps. The document also offers tips for developing apps, such as creating a good user experience, optimizing app details, adding feedback mechanisms, and promoting the app.
Control Your Video App's Destiny: Managing your post-launch D2C strategyJoshua Shulman, MA
Creating a video distribution service/app is hard - managing and maintaining it is even harder. The official launch is just the beginning, ensuring that the app continues to run and your viewers stay happy & engaged is the true challenge. Bitmovin and Applicaster teamed up to explain the best practices to managing your video app once it's already launched, including but not limited to which metrics, services, and adjustments you need to be making to succeed in the long-term. Watch the full VOD Webinar here:
https://bit.ly/2TIGwTB
The document summarizes the consultant's work for a startup called ReefCam developing a mobile app to stream live HD video of coral reefs. The consultant focused on app design mockups, market research, and pricing/revenue models. Their recommendations were to prioritize iOS development over Android due to market share, offer a free app with limited content to attract more users, and use ad networks to monetize the app through advertising.
Increasing use of the mobile phone over a desktop is in the trend over the past few years. People have shifted their focus on building mobile apps as they help to engage more people. In today’s highly competitive environment, the company that focuses on engaging customers survives.
The work of building an app from scratch requires expertise and it is needed to ensure that the work is carried out by the help of a team of experts. You can make it yourself if you are good at it and the other way is to outsource it by giving the work to a mobile app developer or a company that does it.
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
This document provides an overview of ThinSpired, a company developing a fitness app. It describes the company's product, market analysis, and strategy. The app will provide workouts and exercises to help people become healthier. It will have a simple interface and tracking features. The health and fitness app market is large and growing. ThinSpired will use a freemium pricing model to monetize the app.
GTM roadmap for Google Photos.
As Head of the Product for Google Photos, want to improve the Engagement on the App and diversify the use cases for a large audience.
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraBlrDroid
This document introduces InMobi App Publish, which allows developers to easily distribute their Android apps to over 300 alternative app stores with a single submission process. It addresses the challenges of distributing to these stores individually, such as complex agreements and low return on investment. App Publish provides global reach, access to over 300 million additional Android users, and estimates over 1 billion downloads with less competition than Google Play. It offers features like marketing translations, image manipulations, and a single dashboard for reports and payments across all stores.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. EXECUTIVE DECISION (1/10)
BRIEF OVERVIEW OF THE SITUATION
• Customers in the market want good quality of
pictures clicked such that they don’t regret late
shutter close and can retrieve all crucial moments, in
quality, before and after a shutter press as well (just
like in Live , which is restricted only to iPhone ,that
too in lesser quality )
5. EXECUTIVE DECISION (2/10)
BRIEF OVERVIEW OF THE SITUATION
• They want to edit, compress or even combine
photos into motion pictures without
diminishing its quality
• Customers also want safety and security for
their photos against malicious leaks
6. EXECUTIVE DECISION
(3/10)
COMPANY’S PRODUCT
ESTAR, the photography app provides the
following features to address the needs for the
economic crowd :
• Ability to click photographs with retention of 1 second before
and 1 second after shutter press as frames, with same quality
as that of original image
• Ability to extract all the frames , use them to be edited or make
a motion picture or GIF without diminishing their quality
7. EXECUTIVE DECISION (4/10)
COMPANY’S PRODUCT
• The product also provides a higher frequency
of frame division to extract more frames from
same time gap
• It also provides a security feature where the
photos stored in folders or dropbox can be
encrypted so well that a malacious hacker
can’t access them .
8. EXECUTIVE DECISION (5/10)
COMPANY’S GOAL
• First most goal is to get 40,000
subscribers in 4-5 months with 3-5%
conversion rate (i.e, from free to paid
users)
• Ultimate goal is make all android users
over the globe , subscribers to this app
9. EXECUTIVE DECISION (6/10)
PROPOSED COURSE OF ACTION
• First six months will focus on publicity through the
app’s website , formed on personal budget, focusing
on spot in aesthetics, sample videos on how to utlise
it and of people’s experiences on the same ( once they
have used it ), screenshots of good quality and ensure
utmost user friendliness with feedbacks and
discussion panels on photography tips
10. EXECUTIVE DECISION (7/10)
PROPOSED COURSE OF ACTION
• Share the URL of the website on personal Blog
and social media and encourage extended contacts
and interested people ( with a decent pay per hit
on the share) to share the same
• Pitch the ideas to top professional bloggers and
sites to increase the reach of the app ( at 2-5$ per
site’s upload of details and extensive publicity –
sites like androidcentrail.com, tomsguide.com,
pcmag.com, androidpit.com).
11. EXECUTIVE DECISION (8/10)
PROPOSED COURSE OF ACTION
• Even photographers can share the details of the
app and endorse it in their active blogs at same
rates proposed for tech bloggers
• Increase the presence of the app by uploading
on not just playstore, but also on Opera
mobilestore, Appsbrain , GetJar , SlideMe ,
Amazon Appstore etc.
12. EXECUTIVE DECISION (9/10)
PROPOSED COURSE OF ACTION
• Apply for App awards like Appy awards, App Circus
competition, Ericsson Application awards, OZApp,
Webby Awards to gain more publicity coverage.
• Trying out “blog commenting” as well
• Once the app becomes established, with a revenue of
approximately 4000$ per month, the feedbacks on
improvement will be taken into consideration for
improvement of the app
• Then a major campaign will commence for more
publicity
13. EXECUTIVE DECISION (10/10)
PROPOSED COURSE OF ACTION
• As a part of the campaign, people can share their photos
or videos or GIFs on the site and the best media file will
be rewarded, on a monthly basis ( i.e, contest)
• Increase the existing presence by pairing up with the
collaborators ( tech sites, bloggers and professional
photographers) to promote the app in their events ( like
tech expos, photography workshops and competitions etc)
• Initiate a campaign to bridge the technological gap
between the old generation by teaching them on how to
use this app for free once established.
15. SITUATION ANALYSIS (1/7)
o COMPANY OVERVIEW
• ESTAR, the photography app is the first
app by the company and is made for
android smart phone users.
• ESTAR will provide the ability to
photograph without making its high end
manipulation seem like a luxury , like the
iPhone users, that too with better features
and quality
16. SITUATION ANALYSIS (2/7)
o MARKET OVERVIEW(1/5)
Here are some statistics concerning the current
market :
1)Total Number of Android phones sold worldwide :
1,675,450,000
2) Average number of phones activated each day :
355,000
3) Number of Android Apps : 1760,800
4) Average number of Android phones released each
month
5) Percent of Android apps that are free :62%
6) Percent of Android apps that are games : 15%
17. SITUATION ANALYSIS (3/7)
o MARKET OVERVIEW(2/5)
Top competitors :
• Photography : iPhone Camera ( in live
mode ), Retrica, Candy cam, YouCam
• Editing Apps : Google motion stills,
Befunky, Square droid
18. SITUATION ANALYSIS (4/7)
oMARKET OVERVIEW(3/5)
POINTS OF PARITY with competitors:
• Ability to click live pictures with different
frames ( Like an iPhone live camera)
• Ability to extract frames of a live picture
and even make motion pictures and GIFs
out of it( like Google motion stills)
• Ability to edit photos ( Like all photo editing
apps)
19. SITUATION ANALYSIS (5/7)
o MARKET OVERVIEW(4/5)
POINTS OF DIFFERENCE with competitors
:
• Capture 1 sec before and 1 sec after shutter close
(unlike iPhone, which gives 0.85 sec before and
0.85 sec after shutter close)
• Alloting same amount of pixels for all frames as it
would be for the original image (iPhone live
camera allots lower amount of pixels to such
frames)
20. SITUATION ANALYSIS (6/7)
o MARKET OVERVIEW(5/5)
POINTS OF DIFFERENCE with competitors
(contd):
• Higher frequency of timeline division to get more
frames ,unlike iPhone live camera
• Ability to extract the photo, in same app ( without
using google motion stills), that too in high frame
quality, unlike stills and edit them to get pictures
or motion vidoes or GIFs of high quality, unlike
stills.
• The security of photos via encryption feature.
21. SITUATION ANALYSIS (7/7)
o TARGET CUSTOMERS
Target customers are basically the ones
who are fed up of not having camera in
android phones that can match up to the
iPhone Live camera features and quality
and also sick of paying a royalty to obtain
the same.
We target those customers who basically
want to obtain quality media at low prices
23. • Initial target is to get 40000 subscribers in 4-
5 months with 3-5% conversion rate
• To earn from the free app during the trial
period, Admob and services alike can be
used.
• Admob generates 1$ per 1000 ad
impressions and 0.25$ per click.
• With enough exposure to requisite
impressions, we can get money from users in
paid version , from all markets and even
25. Target Market
TARGET MARKET: 1.6 Billion android phone users
COLLABORATORS : Professional Photographers, Top notch tech
bloggers
CONTEXT :Customers in the market want good quality of pictures
clicked such that they don’t regret late shutter close and can retrieve all crucial
moments, in quality, before and after a shutter press as well (just like in Live , which
is restricted only to iPhone ,that too in lesser quality )
They want to edit, compress or even combine photos into motion pictures without
diminishing its quality
Customers also want safety and security for their photos against malicious leaks
ESTAR is the answer to all these issues, in one app, providing good quality
photography and editing ,alongside top notch encryption for media files, ensuring
top notch security
26. VALUE OFFERING
• Customer Value : Customers will get the
aforementioned and explained benefits for
reasonable price amount
• Collaborator Value : Professional
photographers and technical site bloggers will
be rewarded for their efforts , which will range
from 2-5$, depending on the scale of their
efforts, from extensive online sharing to
hardcore endorsement
28. Product and Service
• Provisions in Free version of the app :
• Clicking photograph with 2 seconds before and
after shutter press with high quality frame
retention.
• Extracting the frames , as high quality images
• Combining all frames to make a high quality
motion picture or GIF
(All features, including that of premium will
be free for a trial period of 1 month )
29. Product and Service
Provisions in Premium version of the app :
• Editing of pictures with same i.e, highest
quality retention
• Higher frequency division of frames before
and after shutter press (double the original
rate)
• Highest level of security encryption of media
files to prevent manipulation of the same in
situations of device hack
30. PRICING
• The app will cost 2$ in the Asian and African
market as the security feature, which increases
the price of the product, won’t be
included(Basically these markets have their
own perception on value for money, that too if
its cheap)
• The app will cost 6$ in the American,
European and Australian markets as the
western mentality is pro investment on latest
innovation in technology, as the security
feature will be included.
32. Communication
• Apply for App awards like Appy awards, App
Circus competition, Ericsson Application
awards, OZApp, Webby Awards to gain more
publicity coverage.
• Trying out “blog commenting” as well
• Once the app becomes established, with a
revenue of approximately 4000$ per month,
the feedbacks on improvement will be taken
into consideration for improvement of the app
.Then a major campaign will commence for
more publicity
33. • As a part of the campaign, people can share their
photos or videos or GIFs on the site and the best
media file will be rewarded, on a monthly basis ( i.e,
contest)
• Increase the existing presence by pairing up with the
collaborators ( tech sites, bloggers and professional
photographers) to promote the app in their events (
like tech expos, photography workshops and
competitions etc)
• Initiate a campaign to bridge the technological gap
between the old generation by teaching them on how
to use this app for free once established.
34. DISTRIBUTION
• The product will be distributed not only on
playstore, but also on Opera mobilestore,
Appsbrain , GetJar , SlideMe , Amazon
Appstore etc.
• This much vast distribution will increase the
coverage and expected downloads, by
almost 200%
36. INFRASTRUCTURE
• The success of the app mainly depends on the
app developers, who are expected to cooperate
and regularly work on improvising or
optimizing the features
• The feedbacks from the customers must be
used (i.e, the updated database) to improve on
the features of the app
• Also the initial and intermediate stages of
publicity are heavily reliant on the efforts by
the collaborators and the rates they bargain
for their efforts
37. PROCESSES
• First six months will focus on publicity
through the app’s website , formed on personal
budget, focusing on spot in aesthetics, sample
videos on how to utlise it and of people’s
experiences on the same ( once they have used
it ), screenshots of good quality and ensure
utmost user friendliness with feedbacks and
discussion panels on photography tips
38. PROCESSES
• Share the URL of the website on personal Blog
and social media and encourage extended
contacts and interested people ( with a decent
pay per hit on the share) to share the same
• Pitch the ideas to top professional bloggers
and sites to increase the reach of the app ( at 2-
5$ per site’s upload of details and extensive
publicity – sites like androidcentrail.com,
tomsguide.com, pcmag.com, androidpit.com).
39. PROCESSES
• Even photographers can share the details of the
app and endorse it in their active blogs at same
rates proposed for tech bloggers
• Trying out “blog commenting” as well
• Once the app becomes established, with a revenue
of approximately 4000$ per month, the feedbacks
on improvement will be taken into consideration
for improvement of the app and maximum
revenue will be generated post innovation
• Then a major campaign will commence for more
publicity
40. SCHEDULE
• Deploy extended contacts of high repute to publicize
the app , extensively, at low charges (1-2$). Skim
through a huge database of professional
photographers and tech bloggers to decide who will
make the task of publicity easier, at good bargains
(at 2-5$ , based on the amount of effort invested by
them)
• If earnings per month are falling below expected
rate, the marketing plan should be reviwed in light
of new data collected in 6 months and recent
economic and demographic changes affecting the
trends in the market.
41. A Presentation by Sandra S Kurian ( Mar
Athanasius College of Engineering ,
Kothamangalam , Kerala) during the
internship under Prof. Sameer Mathur (
IIM Lucknow)