The marketing plan proposes an Android app called EDI-CUTTER that allows users to easily edit audio, images, and videos without extensive technical knowledge. It aims to simplify media editing through a user-friendly interface that cuts or merges files quickly without reducing quality. The app plans to target students aged 16-30 and position itself as more flexible than competitors by allowing cuts from within videos. It will offer free basic features and premium versions for additional editing options. The plan details the product, pricing, promotion, and implementation strategies to achieve revenue and customer value goals by the end of 2018.

1. MARKETING PLAN
Simplify Your E-EDITING
EDI-CUTTER-

2. What is Marketing?
• Marketing Management is the art & science
of choosing target markets and getting,
keeping, and growing customers through
creating, delivering, and communicating
superior customer value.

3. EDI-CUTTER LOGO
SLOGAN: Simplify Your E/Media Editing

4. ANDROID APPLICATION TO PERFORM
EDITING IN AUDIOS,IMAGES AND VIDEOS

5. Apps Demand In Market:-

6. CLOSEST COMPETITOR
Polly
APP THAT IS CLOSEST TO OUR
PROPOSAL AND ALREADY AVAILABLE
ON GOOGLE PLAY-
Easiest Soft Movie Editor

7. 1.Executive
summary

8. 1.a Function of App:
This App is used to Modify an
audio, image and video
according to customer needs
without any much knowledge.

9. 1.B COURSE OF
ACTION
It asks the user whether to modify the
audio, image and video. If you want to
merge it is similar in all apps but for cutting
it asks 2 questions whether to cut the
selected portion or to retain only the
selected portion of the original.

10. 2
.

11. 2.1 COMPANY
OVERVIEW
CORE COMPETENCIES
COMPARATIVE ADVANTAGE:
With our Easy Edit app we will be able to cut in 2 ways:
1.Cut the selected portion from original audio or video
2.The selected portion forms a new video
The first type of editing is not available in our competitor VIDEO
AUDIO CUTTER

12. 2.2 MARKET
OVERVIEW
CLOSEST COMPETITORS
APPTHAT IS CLOSESTTO OUR PROPOSALAND
ALREADY AVAILABLEON GOOGLE PLAY-
VIDEO AUDIO CUTTER
POTENTIAL CUSTOMERS
ALLTHOSEWHO NEEDTHIS APP ARETHE
STUDENTS BETWEENTHE AGE 16 AND 30.

13. 3.

14. Target market
Entertainment market

15. THUS ITS
GOAL:
ITS MAIN GOAL IS TO
REACH THE
STUDENTS WHO ARE
DOING THEIR
PROJECTS

16. WHAT DO WE WANT TO ACHIEVE?
• 40% INCREMENT IN REVENUE AND
20% INCREMENT IN CONSUMER
VALUE BEFORE END OF THE YEAR
2018

17. Strategy

18. VALUE
PROPOSITION
CUSTOMER VALUE:
POSTIONING
How will we position our app in the
minds of our target consumers ?
How is our app different from our
competitor?

19. POINTS OF PARITY:
With our Easy Edit app we will be able to cut in 2 ways:
1.Cut the selected portion from original audio or video
2.The selected portion forms a new video
The first type of editing is not available in our competitor VIDEO
AUDIO CUTTER and all other apps.
So using the Easy Edit app we can do this step in single click but in
other apps we have to cut and merge and do many operations.

20. POINTS OF DIFFERENCE
• Easy Edit app is user friendly
• This app cuts or merges the audio or video
quickly without any change in the quality of
the original.
• The original audio or video is always safe, a
new file will be created if we edit the original

22. 5.1
PRODUCT
BENEFITS:
It helps it editing the audio, images and
video quickly with the same quality of
original.

23. 5.2 SERVICES-
• SEMI-PREMIUM VERSION FEATURES-
In which if you recommend this app to 50 customers, then
you get free for 3 months.
• FREE VERSION FEATURES-
ALL BASIC FEATURES ARE FREE.
• PREMIUM VERSION FEATURES-
ADDITIONAL FEATURES LIKE CUTTING THE SELECTED
PART OF THE VIDEO ARE IN THE PREMIUM
VERSION.THE CHARGES ARE MINIMUM.

24. 5.3 BRAND
NAME: EDI-CUTTING
LOGO:
SLOGAN: Simplify Your E/Media Editing
PRICE: The price of a Premium Version Of our
App is $1and Semi-Premium version in which if
you recommend this app to 50 customers, then
you get free for 3 months.

25. 5.5 COMMUNICATION-
•Cookery Blogs
•Full-Featured
Company Website
•Promo Videos
•Social Media
•Google Ads
•Featuring E-mails
•Print Media

26. •Google Play Store
•Amazon App Store
•Company Website
•Recommended
Websites
5.6
DISTRIBUTION

27. 6.

28. EDI-
CUTTER
APP
Technical
unit
Designing
and editing
unit
Marketing
unit
Customer
Implementation-

29. PROPERFORMULATIONAND IMPLEMENTATION-
• A GOOD MARKETING STRATEGY COULD BE
SABOTAGED BY POOR IMPLEMENTATION
• THUS, STRENGTHENING ITS R&D DEPT. IS A
MUST
• SHOULD GATHER LATEST TECHNOLOGICAL
INTELLIGENCE
• SHOULD AIM FOR HIGHER CUSTOMER
SATISFACTION
• WOULD LEAD TO: POSITIVE FEEDBACK, WORD
OF MOUTH AND CUSTOMER EXPANSION

30. SWOT Analysis
Strength-
• NEW FEATURES
AVAILABLE IN THE
PREMIUM VERSION
• APP IS USER FRIENDLY
• QUALITY OF THE
EDITED PART IS SIMILAR
TO ORIGINAL
Weakness-
SUCCESS DEPENDS ON
USAGE OF THE
AND THEIR LIKING
Opportunity-
• CAN ALWAYS LEARN
FROM EXISTING APPS
• USE BETTER AND
ADVANCED
Threats-
TOUGH COMPETITION
FROM EXISTING
ESTABLISHED APPS

32. REFERENCES
• https://www.dreamstime.com/royalty-free-stock-photos-situation-
analysis-image15542108
• www.appnext.com
• http://www.freeiconspng.com/png-images/marketing-png
• https://play.google.com/store/apps?hl=en
• www.presentationprocess.com
• http://www.thepassivevoice.com/2015/10/im-all-for-the-scissors/
• https://en.wikipedia.org/wiki/Marketing
• https://www.google.co.in/webhp?sourceid=chrome-
instant&ion=1&espv=2&ie=UTF-8#q=marketing%20techniques
• https://en.wikipedia.org/wiki/Marketing_strategy

33. Disclaimer
These slides were created by Nikhil Nehra, IIT Roorkee
during a Marketing Internship under Prof. Sameer
Mathur, IIM Lucknow.