Android app Marketing plan
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This document provides a marketing plan for a proposed Book Bazaar Android app that allows users to find secondhand books at discounted prices or download ebooks. The plan's goal is to establish the app as India's top book selling platform with 10,000+ downloads in the first year and revenue targets of Rs. 2 crore and Rs. 20 crores in subsequent years. It outlines the app's features, target market of readers aged 5-80, and marketing tactics like social media promotion, ads, and partnerships to achieve the goals.
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Epiphany labs - A Product Management Assignment
SECTION 1
Describe two projects or initiatives you executed in the past that created a measurable impact in the app’s growth - earnings, installs, engagement or retention. Please include the following in your answer:
a) Your contribution
b) The impact
c) The change in metrics
d) AppStore link for the app
SECTION 2
Problem 1
StickMe Notes (available on App Store) is a paid subscription app with 3 price points (Monthly, Semi-annual and Yearly). You are the product manager for StickMe Notes and you realise that your monthly earnings are diminishing month over month without any change in install numbers and free trials.
1.1 How will you go about analysing the fall in revenue?
1.2 What can be some of the possible causes, without making any assumptions?
Problem 2
From the following list of iOS apps, please choose a mobile app that you like, but you feel can be improved -
● Google Pay
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● TikTok
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● Zomato
● Make My Trip
● Myntra
● Urban clap
● Big Basket
2.1 Please specify any one feature that you would like to improve for the app
2.2 Please share a detailed PRD along with wireframes/screenshots for that one feature.
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- The proposal outlines marketing strategies like promoting through college ambassadors and literary events, as well as developing the app further to stay competitive against sites like Goodreads.
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Would really appreciate it if you could give me some time of yours.
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- UserType & #UserActions
- UserPersona
- Solution Model
- Wireframes
- User Stories
- Elements on the App
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- The proposal outlines marketing strategies like promoting through college ambassadors and literary events, as well as developing the app further to stay competitive against sites like Goodreads.
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I have tried to give my best shot on the following things which I had actually done for the #first time also within a week's time:
- What customers do today?
- Painpoints of present customers
- Scope of the App
- Target Audience (Size, Type)
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- UserPersona
- Solution Model
- Wireframes
- User Stories
- Elements on the App
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The document discusses the concept of fusing augmented reality (AR) technology with e-books to create "ARE-Books". ARE-Books would allow users to scan their face into a story and see virtual objects from the story superimposed on the real world. Some challenges mentioned include proper registration and alignment of virtual and real objects. The document then discusses strategies for establishing ARE-Books as the dominant design in this new market such as obtaining exclusive content through partnerships with publishers, and discouraging competition through high barriers to entry. Target markets discussed include children and parents due to the interactive and educational potential of ARE-Books.
NerdFighter- Dont forget to be awesome
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
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Booksol
Booksol is launching an app to provide an affordable platform for buying, selling, and renting used books. It aims to capitalize on India's growing book market and literacy rates. The app will offer a large selection of books across many topics at cheaper prices than traditional retailers. Users can also earn money by selling unwanted books or renting books they no longer need. Premium features like expert recommendations and access to rare books will help users find interesting titles. The app seeks to become the preferred destination for book-related activities among students and professionals aged 15-40.
Marketing Plan for a Google App
This document proposes an app called Pocket Savey that provides discount coupons for various food joints, salons, and gyms in a particular city. It aims to keep customers updated on new places and offers. The app will have free and premium versions. It will compete with apps like GrabOn by focusing on a single city and including multiple business types. The document outlines the situation analysis, goals, strategies, tactics, and implementation plan which includes creating a database, developing the app interface, promoting on social media, and monitoring operations. The goal is to attract 100,000 users by the end of the year and convert one in three free users to premium.
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SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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Android app Marketing plan
- 1. Book Bazaar Marketing Plan for an Android app
- 2. Outline ● Summary ● Overview ● Goal ● Strategic Assets ● Market Overview ● Tactics ● Implementation ● Disclaimer
- 3. E S Some avid readers need books everywhere they go. But sometimes the cost of books restricts them to get their favourite books. So Book Bazaar is the place where you get your loved books of your favourite authors anytime and anywhere.
- 4. So here it is P : “ B K B ” E R ! hh”JH
- 5. Overview: This App is a one-stop solution for finding infinite number of second hand books which will enable you to get your favourite books in half price or even lesser than that. Indeed it’s gonna save your pockets as well as fill your hearts.
- 6. How the app works? The app allows you to select the genre, author, price of the books. As the books appear as you select the above options, you’ll find variety of books you’ll want to purchase. Also this app features many famous Ebooks which can be downloaded and read.
- 7. Goal ● India’s Best Book Selling App. ● 10000 + downloads ● Target Conversion rate 4-6% ● Revenue Target- Rs. 2 crore in one year and Rs. 20 crores in 5 years. ● Establish brand equity and customer satisfaction..
- 8. Company Overview Core Competencies: One-stop destination for finding second hand books and ebooks by genre, author, etc. Reduced time and efforts. Plethora of options.
- 9. Strategic Assets ● In-app purchases, in keeping with the freemium model ● In-app advertisements, that’ll generate revenues ● Communication partners
- 10. Market Overview B A f f f . I f f f f f f .
- 11. Opportunities ● Untapped market ● Increasing use of SMART ● Explosion of information Threats ● Global player like Amazon, Kindle, Flipkart cementing their market position and increasing the market share. ● New concept may take time and efforts. ● Huge advertising and marketing costs.
- 12. C
- 13. Target Market The target market primarily includes one who loves reading i.e from the time when the eyes begin reading till they stop reading (Age group 5 to 80 years)
- 14. Strategy Our strategy is to provide unlimited free download of ebooks and free 1st purchase of the second hand copy. Thus making reading enjoyable!
- 15. Value Proposition Customer Value: Virtual, 24/7 customer service. Collaborator Value: Competing successfully with other players in the industry. Company Value: Positive environment, good pay, growth potential, opportunity to pursue interests.
- 16. Tactics
- 17. Product Free Version of the app will have: ● Posting your stories for free for lifetime ● Free: 1 month all the ebooks ● Free :1st purchase of the second hand copy of the book ●
- 18. Premium Version will have: ● Membership Accounts ● Monthly get books worth Rs.500 for free (Either Ebook or the copy) ● Enter the writers and readers community and read the stories for free
- 19. Tagline: “Unplug with a book” Core brand values : ● Variety ● Innovation ● Ease Brand
- 20. Price ● Free version of app will help in generating traffic and attract newusers. ● The Premium version will be priced at $30 per month which is quite affordable and it provides a lot of additional features
- 21. Incentives To customers: Rebates, Coupons, Discounts To Collaborators: Recognition and Self Worth To Employees: Rewards & Bonus
- 22. Communication ● Reading Blogs ● Social Media Sites ● Google Ads ● Company Website ● Promo Videos ● Featured Emails
- 23. Distribution: Google Play Store Company Website Recommended Website
- 25. Hire App Developers Get Investors Create print and video Advertisements
- 26. Schedule Designing integrated marketing channel ( 3 weeks) Developing Pricing Strategies (2 weeks) Developing Product strategy (4 weeks) Market Research (3 months) Crafting Market positioning (4 weeks)
- 27. Thank You!!!
- 28. DISCLAIMER Created by Gauri Surti, R A Podar College as a final project during a marketing internship under Prof. Sameer Mathur, IIML.