This document outlines strategies for launching an app called Old Books that allows users to buy and sell secondhand books online. It discusses pre-launch strategies like creating social media ads. It also details activities around launch like securing press coverage and setting up analytics tracking. Post-launch, it recommends continuing social media marketing and analyzing user funnel data to improve the app experience. The overall goal is to increase app downloads and sales by targeting customers like college students looking for cheaper books.

1. OLD BOOKS
-SHALAKA SITRE
A second hand books retail store online to sell and buy
books.

2. PRE LAUNCH STRATEGIES
 Creating a landing page for your app- pitching the right message about your app
 5 days before the launch you need to create traffic for your app -create Facebook
ads and drive traffic to your landing page. This will regulate the traffic to your
page.
 Prepare a catchy add for the app to pitch more people

3. 4 DAYS BEFORE LAUNCH
 4 days prior to launch
 good press coverage for your app can
definitely
 reach out to these reporters and
pitch your app. You need to make
sure that you tell them not to write
about your app before it is released.

4. EMBARGO AND OTHER
TRICKS...
 reach out to these reporters and pitch your app. You need to make
sure that you tell them not to write about your app before it is
released. (embargo)
 offer exclusive access to a reporter. When you have an interesting
app, reporters are extremely interested in being the only people to
write about your on launch day.

5. 3 DAYS BEFORE LAUNCH
 create your app store
description and get started
with App Store Optimization.
 LIST THE FEATURES

6. 2 DAYS BEFORE LAUNCH
 ensure that the analytics tool which you are using to track your app
is properly setup.
 created events for the major checkpoints in your app and also
setup funnels to track progress of users in your app.

7. 1 DAY
BEFORE
LAUNCH

8. 1 DAY BEFORE
LAUNCH
 Instagram has turned out to
be an excellent source of
downloads for app. Especially
if you notice that there are a
few accounts with a theme
similar to your niche,

9. LAUNCH DAY
reporters who were supposed to write about your app have
actually done that and also to send out an email blast to
all the people who provided their email addresses,
informing them about the launch of the app.

10. 1 DAY AFTER LAUNCH
 keep the momentum going by launching mobile install ads using
Facebook You can do basic mobile install ads
 some advanced ninja tactics to get downloads at a really low cost.

11. 2 days after
launch
 break into the top ranks of the app
store by launching the Instagram
sponsored posts, through the
partnerships which you setup before
the launch.
 Partner with a relevant influencer
 The influencer has an engaged
audience
 Your post does not look like an ad
but blends in with the content

12. 4 days after
launch
 you can actually wait for a few more
days before you start looking at your
analytics and figure out at which
stage of the funnel a user drops off.
For example, if you notice that a user
drops off after opening the app for
first time and completing event 1 but
does not get to event 2, then just
focus on improving the workflow to
get a user to event 2.

13. COMPANY OVERVIEW
. It’s an android app (soon to come to ios
as well, i head) where you can purchase
secondhand books at a reasonable price.
I thought instead of just recommending
places to you folks without knowing
anyone who has shopped from them isn’t
right. So, I made an order. And here it is.
Well almost.

14. MARKET
OVERVIEW

15. MARKET OVERVIEW
 The market is globalising and socialising more through social media
and the downloads of e materials has shooted up so people prefer
cheaper products.
 Hence the buying of books has declined
 People rely more on e books and second hand cheap books for one
time use
 There are various online retailers which sell first hand books aswell.

16. TARGET
CUSTOMERS

17. IDENTIFYING TARGET
CUSTOMERS
 Colleges are a potential groups for
the sell of second hand books since
they rely on second hand books.
 People for competetive exams rely
second hand books.
 Poor people who cant afford new
books.

18. GOAL
Increase traffic for our app- I.e. increasing the number of
people who download the premium version of our app.
Increase the sales from our app and maximize the profits
Channelise the trade
Through position and segmentation target the potential
customers

19. STRATEGY

20. Customer needs: good quality second hand books,books in every
domain , wide array of books available .
Customer oriented service.
User friendly pitching .
Tracking of orrder available

21. SCHEMES TO MAXIMIZE
THE TRADE
 Various offers for college students o their first buy (50% of cost on
the selling price )to attract customers.
 Lifetime membership available at low prices.
 Special dsicounts for them who avail in advance lifetime
yearly membership.

22. STRATEGY
collaborators
 Collaborations with various
stationary store with profit
partnership .
 Collaborations with secon
hand book markets in that
city.
competitors
 Second hand book markets
 First hand rental for books or aws or
other online services.

23. MARKETING MIX
 Brand- the books we would sell there would be no brsnd as such .
 Prcie would be 65% of the originl prcie.(70% is the marekt rates lowering the price
would increase the demand by law of demand and sensitivity towards price)
 Incentives- special incentives to those who avail yearly membership in advance
with a payment of a minimal amount
 Distributors- various retail srrvices and even books store renowned

24. IMPLEMENTATION
Various ads google ads and ads on facebook would
pitch the customers to download the app or they
can place ordes on our site .
After which proceeding with the payment we would
get order and which would be forwarded to the
services.
And delivery would be tracked andmade.

25. THANK YOU!