Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
Branding and its Strategy for a Hypothetical Shampoo Brand, design conception to Packaging and distrbution.
Marketing Mix and Marketing Plan.
Logo and Brand Design.
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
Branding and its Strategy for a Hypothetical Shampoo Brand, design conception to Packaging and distrbution.
Marketing Mix and Marketing Plan.
Logo and Brand Design.
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Mumbai Dabbawala - Masters of Supply Chain ManagementChandresh Dedhia
Definition (Wikipedia)
Who are Dabbawala’s?
History
Organization Structure
Process
Coding System
Relay & Hurdle Race
Setbacks
Certifications
Celebrity & PR
Case Studies & Documentaries
Records
Marketing Ideas
Management Principle
Conclusion
Environmental & Ecological Issue in India
History
Causes
Major Issues
Forest and Conservation
Forest Categories
Legal Framework and Laws
Environmental Issues and Judicial interventions
Introduction - History - Origin
Vision - Mission - Values of the company
Key Product - Key Market -Key Competitions
SWOT
Financials
Global turnover
Global net profits or
Turnover - Geographic
Corporate Governance & Ethical practice of company
CSR
Success Story
Failure & Setback Story
R&D
Future Global challenges
Acquisition and Divestment
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
What is Motivation
Where do we begin
What Motivates You Now and in the Future?
Motivation in Organizations
Career Stages - What motivates when?
Motivating Employees
Motivation Vs Satisfaction
Ways of Acting
THEORIES AND PERSPECTIVES
GOAL SETTING THEORIES
What is Leadership
What are the qualities of leaders
Well-known leadership styles?
Other Leadership Styles
Leaders make things happen
Leadership Mapping
Leaders Profile (Narayana Murthy, Mahendra Singh Dhoni, Sir Ratan Tata)
The Characteristics of a leader
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
6. MARKET SIZE
Flying Insect (Mosquito) Repellent market is placed at over Rs 10,000 Crores.
The market in India for insect repellents is significantly large, due to the all pervading breeding of mosquitoes and
the serious diseases that mosquitoes inflict on the people.
8. MARKET SHARE
At present, Godrej Sara Lee’s Good Knight is the leader in mats, with a 51% market share. Next, Reckitt
Benckiser’s Mortein has a market share of 15%, followed by Godrej Sara Lee’s Jet at 14%.
In the segment of coils, Reckitt Benckiser’s Mortein is the leading brand, with 33% market share, followed by
Godrej Sara Lee’s Jet and Good Knight at 17% and 12% respectively.
In the vaporiser segment, S C Johnson’s All Out is the leading brand, with around 69% market share,
followed by Godrej Sara Lee’s Good Knight at 21% market share.
The urban share of mosquito repellents is 77%, which shows that with increasing affluence among the
urban population, more and more people are purchasing mosquito repellents as a precautionary
measure against diseases spread by mosquitoes.
12. KEY PLAYERS
The mosquito repellent market in India is dominated by four major players – Godrej Sara Lee, Reckitt
Benckiser, Jyothi Laboratories and S C Johnson.
Other players in the industry include Balsara Hygiene, Bayer, and Tainwala Chemicals.
The top three products in the mosquito repellent market are Mortein, Maxo and Good Knight.
14. COMPANY : GODREJ GROUP
Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers.
Ardeshir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in
the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej empire.
One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every
single day.
With 7 major companies with interests in Real Estate, FMCG, Industrial Engineering, Appliances, Furniture, Security and
Agri Care etc…
With Turnover of 4.1 billion dollars. You think of Godrej as such an integral part of India – like the bhangara or the kurta
– that you may be surprised to know that 26% of their business is done overseas.
Their presence in more than 60 countries ensures that their customers are happy at home with Godrej no
matter where they go.
With brands you can believe in, service excellence you can count on and the promise of brighter living for
every customer, Godrej knows what makes India tick today.
16. HISTORY : GODREJ CONSUMER PRODUCTS LTD
Godrej Consumer Products Ltd (GCPL) is a major player in the Indian FMCG market, with leading Household and Personal
Care Products.
Their products includes GoodKnight, Cinthol, Godrej No. 1, Expert, Nupur, Aer, Hit, Fairglow, Ezee and Protekt are household names
across the country.
One of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides.
Four of their brands (GoodKnight, Cinthol, Godrej No.1 and Godrej Expert Hair Colour) are ranked among the ‘100 Most
Trusted Brands’ in the country by Economic Times - Brand Equity 2012.
They have a strong emerging presence in markets outside India. As part of increasing their global footprint, they recently
acquired 60% rights in Cosmetica Nacional, a Chilean hair colour company.
Some major Acquisitions by GCPL in West Africa, the Megasari Group, a leading household care company in Indonesia and Issue
Group and Argencos, two leading hair colorant companies in Argentina, Keyline Brands in the United Kingdom, and Godrej Global
Mideast FZE, they own international brands and trademarks in Asia (ex. India), Latam, Africa, Europe, Australia, Canada and the Middle
East.
17. HISTORY : GOOD KNIGHT
The Good knight brand was launched by Transelektra Domestic Product Limited(TLDP) in 1984 but after a few
years it formed a strategic alliance with Godrej Sara Lee, a fortune of 500 consumer product giant to create a
formidable products.
Master Brand Journey of Godrej Consumer Products
22. BRAND : GOOD KNIGHT
Good Knight Advanced – promises to give technologically advanced solutions overcoming the key format
barriers with products like double power “Activ+ System” for Refill, Advanced “Low Smoke” alternative in coils
and a “pleasant experience” aerosol.
Good Knight Naturals – Promises to tackle consumer concern of safety. It achieves this through the products
which has a blend of active and exotic natural ingredients that lends reassurance of safety.
Good Knight base range – the above two platforms will add to the already existing “care” imagery of the
brand.
Good Knight further created stronger consumer connect by humanizing the brand values through carefully
chosen brand ambassadors.
Actress Rani Mukherjee and now Vidya Balan were selected on the basis of the researched fact that they
epitomised dynamism, warmth and caring – values that the modern Indian housewife empathised with and Good
Knight stands for. This greatly helped the brand break through the clutter and give it a larger than life image.
27. SEGMENTATION , TARGETING, POSITIONING (STP)
Segment
Mid and mass segment both in rural and urban area
Target Group Middle class and upper class households
Positioning
Protection, non violence, safe gentle effective dependable and un obtrusive protection
in complete harmony with the housewife
29. PRODUCT
There is a stark difference between Good knight and other brands in this category. Every other brand talks of
killing mosquitoes; Good knight feels it simply needs to state that it protects against them.
Good knight enjoys enormous equity with consumers. Starting with its ‘Great Nights begin with Good knight' to
'protecting happy moments,' the journey has resonated with a deep understanding of consumer needs.
The Good knight consumer is about…. Joy, Active, Expression, Balance, Relationship, Family
30. PRODUCT
DEFINING THE CATEGORY : Growth Drivers for household Insecticide (HI) Increase the awareness about
Health & related diseases Reducing tolerance towards pest problem Desire for lower involvement with solutions
Varying severity forcing use of multiple solution
NURTURING STAGE (1984 - 1995) : Insecticide Option before 1983 Spray base pumps (Brand named Baygon)
Mosquito Cream Small Way Coils (Brand Tortoise) Mosquito nets Natural Methods
OVER RIDING CONSUMER NEEDS IS A RELIABLE AND POWERFUL SOLUTION : Can I get rid of smoke &
ash? Can I get solution that is affective for a sustained period?
THE RIGHT SOLUTION: GOOD KNIGHT MATS :The product Electricity Powered Machines
Replaceable Mats – works for 8 hrs Proposition No ash ; No smoke Pay Off Total protection for good night’s
sleep
31. PRODUCT
GOOD KNIGHT STRENGTH IN CONSUMER’S MINDS : Successfully broad based into key format Coils, LVs,
mats Innovations Leadership Mats, jumbo coils, red coils, electric gels, turbo timer LMD GK Advanced Activ+
Double power LV system Low Smoke coils “ no harsh” Aerosols
RE-INVENTION STAGE : Tool used by the company “need scope” to know the standing in the consumers mind
Came to know that GoodKnight falls under happiness and well being segment, Mortein was known for
reassurance segment, “ Hit” and “All out” in control segment
The new Good knight Identity: Contemporary, yet instantly familiar to millions of Good knight consumers
33. PRODUCT
Good Knight Advanced to Accelerate growth & share gain in below formats
Leverage Technology to address key format adoption barriers
Active+ System
Advance Mosquito Spray
Low smoke coils
35. PLACE
There is ample scope for the growth of the mosquito repellent market in India because the distribution network
for these products is low.
There are 9 lakh outlets in India that sell mosquito repellents, 54% of the stores display Godrej Sara Lee’s
products.
This shows that there is scope for greater distribution by these companies in the country.
37. COMPETITOR : ALL - OUT
KAPL (Karamchand Appliances Private Ltd.) began developing All - Out in 1987 at Baddi (HP)
All out was launched in April 1990 by a small company KAPL(Karamchand appliances private ltd.)
The company was run by Arya brothers - Naveen, Anil and Bimal.
KAPL was a single product company i.e. niche market.
SCJ (SC Johnshon) acquire All out in early 2000 due to lack of distribution network.
In the vaporiser segment, S C Johnson’s All Out is the leading brand, with around 69% market share
39. SWOT ANALYSIS : STRENGTH
Strength :
Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols
Innovative product advance active liquid vaporizer : the product even awarded as product of year
Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack
Celebrity brand ambassadors for product promotion
Declared as most trusted Brands after survey conducted in 13 cities across India
Dedicated research and development team which works towards product development
40. SWOT ANALYSIS : WEAKNESS, OPPORTUNITY, THREATS
Weakness :
Good Knight doesn’t always work in eliminating mosquitoes
Limited penetration in rural areas, which can be an important market
Opportunity :
Community outreach and disease prevention program for tapping Growing market
Tie-ups with hotel chains, resorts
Expansion in Indian as well as global markets
Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc
Threats :
Rising competition in local markets
Popularity of other brands in the same segment
High customer brand switching for the FMCG brands
42. A POWERFUL BRAND ARE BUILT AND NOT BORN
Like people, brands need…
Nurturing when they are young
A mentor, who is passionate about their brand in the growing up years
Reinvention, so new ides backed by the great competency when they are adults trying to win over the world