Xpress Water is a proposed flavored water brand that aims to target women aged 25-54. It will use a $12 million promotional budget covering television, billboards, in-store promotions, magazines, events and internet. The marketing objectives are to achieve $100 million in net sales in year 1, raise brand awareness 60% in 3 years, and increase PepsiCo's market share. Break-even is expected after 8.14 months selling 77.6 million units.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
I am just uploading the Project report of Pepsi co about how to expand the business and how to create more profit in the market in comparison of other brands.
I hope you will find something helpful for you.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
I am just uploading the Project report of Pepsi co about how to expand the business and how to create more profit in the market in comparison of other brands.
I hope you will find something helpful for you.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Research Paper on PepsiCo's Future ChallengesBharat Bhushan
Research Paper on PepsiCo's Future Challenges, including SWOT Analysis.
This paper has identified possible future challenges which companies like PepsiCo can face.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
Research Paper on PepsiCo's Future ChallengesBharat Bhushan
Research Paper on PepsiCo's Future Challenges, including SWOT Analysis.
This paper has identified possible future challenges which companies like PepsiCo can face.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Prachi Pawaiya
Marketing Strategy for a new product Impulse Ice-Cream,
An ice-cream which is diabetic friendly, gives you energy and because of its packaging,kept out of the refrigerator it takes at least an hour to melt.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
This is a presentation analyzing crisis communications in environmental crisis cases. We also discuss corporate social responsibility (CSR) and the affects on the relationship amoung an organisation and its public.
Representatives of Portland Drake Beverages are in a fix trying to determine a product position for their newly acquired firm Crescent Pure. What should they do? A Case Study.
2019 Kangen Water Wellness and Wealthness Presentation By Edwin MamarilEdwin Mamaril
Water is LIFE! But Not ALL Water is created equal. Kangen Water is the BEST and HEALTHIEST Water in the planet.
Learn Kangen Water's 3 Amazing Properties that are also found in Miracle Water found in Lourdes, France and other miracle places in the world.
BONUS: One World, One Market Thru Enagic's Distributorship Earning Program.
Learn how to earn Amazing Income Worldwide with Unique and Patented Pay Plan.
Health is Wealth! Enagic Offers Both!
Our Pace EMBA consulting group has been hired to help PepsiCo figure out strategies to revitalize the hydration beverage category and to recommend a new product in this category based on consumer research. We researched hydration industry trends, consumer perceptions of PepsiCo hydration brands, consumers perceived needs in this category, consumer behavior with respect to hydration products, and competing products and companies. From this research, here is our recommendations to PepsiCo regarding the company’s hydration strategy.
Enagic Kangen Water Benefits - Change Your Water... Change Your Life!Enagic LeveLuk SD501
Technology Ahead of Its Time! Imagine…Water That Is So Amazing, So Specific To A Variety Of Uses And So Very Convenient. Imagine Water That Is Surprisingly Economical To Produce, Yet Fulfills 100% Of Your Most Critical Needs. Imagine No Longer Enagic Is Proven Innovation At Its Best! While Water Has Been With Us Since The Beginning Of Time, Now, Eons Later, Enagic Has Combined Nature’s Best Of Tradition With The Latest Scientific Research And Technology To Provide The World With High-Value Water For Each Specific Use In Our Modern Day Lifestyles.
Next to carbonated beverages, bottled water ranks second as America’s favorite drink. But is bottled water the right choice for your hydration? Is it even the right choice for your recession-friendly budget?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
MAR331 - Marketing Plan for New Product Launch: Flavored Xpress Water, Pace University
1. « ADD SOME FLAVOR TO YOUR LIFE »
Mar331 – Managerial Marketing
Pace University
November 29th 2012
2. XPRESS WATER: A REVOLUTIONARYWAY TO DRINK WATER
« Water or…? »
3. THE BOTTLED WATER INDUSTRY HAS A VALUE OF $17,597,300,000
Company Shares of Bottled Water by Off-trade Value 2007-2011
Company Share in 2011 (%)
Nestlé Waters North America 22.7
Energy Brands Inc 12.0
Coca Cola Co. 9.0
PepsiCo Inc 5.1
Wal-Mart Stores Inc 4.9
MRI Reporter: Fall 2011
DS Waters of America Inc. 3.8
Product:
Beverages, Bottled Water
Gatorade Co. Ltd 3.3
& Seltzer, Drank in Last 6 Crystal Geyser Roxane 2.1
Months Flavored, Adults
South Beach Beverage Co. 1.6
4. FLAVORED WATER CONSUMERS ARE MOSTLYWOMEN
• 58.3% are women
• 40.7% have childrenunder 11y.o.
• Concerned about health and
environmental issues
MRI Reporter: Fall 2011 Product: Beverages, Bottled Water & Seltzer, Drank in Last 6 Months Flavored, Adults
5. XPRESS WATER WILLTARGETWOMEN, AGED BETWEEN 25 AND 54
• 48% preferfoodwithoutadditional additives
• Findit harder to resistchildren’srequests
• 37% spend>$125 in-store
MRI Reporter: Fall 2011
Product:
• 67,7% look around for specialoffers
Beverages, Bottled Water
& Seltzer, Drank in Last 6
Months Flavored, Adults
• 31.9% are currentlydieting
6. THREEAMBITIOUS MARKETING OBJECTIVES
• Achieve $100,000,000 net sales in Year 1
• Raiseproductawareness by 60% in 3 years
• IncreasePepsiCo’s market share by 11.18% in Year 1, 4.41% in Year 2
and 2.92% in Year 3
7. XPRESS WATER, GIVING THE CHOICE TO CONSUMERS
• Innovativepackaging
• Recycled plastic bottle
8. A WIDE RANGE OF FLAVORS AND HEALTHATTRIBUTES
• A healthybeverage:
– No calories, fat or sugar
– Vitamins C, B6 and B12
• 5 refreshingflavors
MRI Reporter: Fall 2011
Product:
Beverages, Bottled Water
& Seltzer, Drank in Last 6
Months Flavored, Adults
Distinctive positioning on productbenefitswithstrongdifferentialadvantages
9. AN XPRESS WATER 16OZ. BOTTLE COSTS $0.50 IN
MANUFACTURING
The Evolution of the Bottled Water Industry, Javier Gimeno, Aon Dirk Verbeek, Karel Cool, INSEAD, 2002, p.23
10. THE SUGGESTED RETAIL PRICE IS FIXED AT $1.99 WITH MULTIPLE
DISTRIBUTION CHANNELS
Manufacturer to
Retailer (50%)
• $0.49 margin
Manufacturer to
Wholesaler to
Retailer (50%)
• $0.27 margin
11. A PROMOTIONAL BUDGET OF $12,000,000
Type of Promotion Dollar Amount
Television $3,500,000
Billboards $2,000,000
In-Store Promotions $2,000,000
Magazines & PR $1,500,000
Events $1,000,000
Internet $100,000
• $1,900,000 flexible budget
12. PRINTCAMPAIGN IN FOOD, HEALTH AND PARENTING MAGAZINES
Theme Magazine Issues per
year
Health Women's Health 10
Health Natural Health Magazines 10
Fitness Fitness magazine 11
Food Cooking light magazine 12
Women O, The Oprah Magazine 12
Food Weight Watchers Magazine 6
Food Clean Eating Magazine 6
Parenting Hybrid Mom Magazine 4
Costs: $1,500,000 per year
"Top 10 Fitness Magazines." Allyoucanread. N.p., n.d. Web. 24 Nov. 2012. <http://allyoucanread.com/top-10-fitness-magazines/>.
"Top 10 Food Magazines." Allyoucanread. N.p., n.d. Web. 24 Nov. 2012. <http://allyoucanread.com/top-10-food-magazines/>.
“Top 10 Parenting Magazines” ." Allyoucanread. N.p., n.d. Web. 24 Nov. 2012. <http://allyoucanread.com/top-10-parenting-magazines/>.
13. A VERY VISUAL AND SENSUAL 30 SECOND TV SPOT
Channels: Lifetime, Oxygen and Style Media.
14. PAYBACK IS EXPECTED AFTER 8.14 MONTHS WITH
BREAK-EVEN QUANTITY OF 77,672,515 UNITS
15. WORKS CITED
• MRI Reporter: Fall 2011 Product: Beverages, Bottled
Water & Seltzer, Drank in Last 6 Months Flavored, Adults
• The Evolution of the Bottled Water Industry, Javier
Gimeno, Aon Dirk Verbeek, Karel Cool, INSEAD, 2002, p.23
• "Top 10 Fitness Magazines." Allyoucanread. N.p., n.d.
Web. 24 Nov. 2012. <http://allyoucanread.com/top-10-
fitness-magazines/>.
• "Top 10 Food Magazines." Allyoucanread. N.p., n.d. Web.
24 Nov. 2012. <http://allyoucanread.com/top-10-food-
magazines/>.
• “Top 10 ParentingMagazines” ." Allyoucanread. N.p., n.d.
Web. 24 Nov. 2012. <http://allyoucanread.com/top-10-
parenting-magazines/>.