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The document outlines various marketing strategies and concepts including capturing marketing insights, connecting with customers through building brands and loyalty programs, shaping market offerings, and communicating value. It provides information on analyzing markets, customers, competition and positioning brands. The slides cover topics such as market segmentation, international markets, developing customer value, and evaluating market competitiveness.
This document outlines an action plan and marketing proposal for a hotel business. It includes details on organizational structure, marketing plan, product offerings, pricing, placement, promotion, and pre-opening tasks. The marketing plan analyzes strengths, weaknesses, opportunities, threats and covers target customers, distribution channels, and advertising. The document also provides information on current and future hotel locations, room and suite capacity, and pre-opening requirements.
Pitch Deck For Equity Pool Funding PowerPoint Presentation SlidesSlideTeam
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The planning system used to develop programs and team build which facilitates the development of comprehensive programs that bring synergy to organizations.
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Market Competitiveness PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of seventy slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/3cqGXt8
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This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Enterprise Marketing Management EMM PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of seventy slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2TyPj9q
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Marketing Tools Management Powerpoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of seventy slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2TV5PB0
The document outlines various marketing strategies and concepts including capturing marketing insights, connecting with customers through building brands and loyalty programs, shaping market offerings, and communicating value. It provides information on analyzing markets, customers, competition and positioning brands. The slides cover topics such as market segmentation, international markets, developing customer value, and evaluating market competitiveness.
This document outlines an action plan and marketing proposal for a hotel business. It includes details on organizational structure, marketing plan, product offerings, pricing, placement, promotion, and pre-opening tasks. The marketing plan analyzes strengths, weaknesses, opportunities, threats and covers target customers, distribution channels, and advertising. The document also provides information on current and future hotel locations, room and suite capacity, and pre-opening requirements.
Pitch Deck For Equity Pool Funding PowerPoint Presentation SlidesSlideTeam
Power your elevator speech virtually with Pitch Deck For Equity Pool Funding PowerPoint Presentation Slides. This equity crowdfunding PPT deck is content-driven as all the info featured is researched by industry experts. Our investment crowdfunding PowerPoint slideshow makes you look professional and thorough. Every piece of information that interests potential investors is included in this comprehensive crowd equity PPT theme. You can frame a complete picture of your company, business idea, target market, future growth plans, and investment terms. This equity funding PowerPoint templates deck hallmarks the corporate vibe. Also, the sequence of our venture capital fundraising PPT layout is strategically arranged. It begins with a crisp company introduction that includes financial health stats, and key business highlights. Moving on, showcase your products and services and how they offer value to customers or solve a business problem. Then, discuss details like business model, revenue generation framework, expansion plan, and market analysis. Illustrate past financial performance figures and the revenue forecast for your business. Download the investor pitch deck PPT theme to elucidate shareholding pattern, capitalization table, and exit strategy. Our Pitch Deck For Equity Pool Funding PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/2GSndDM
The planning system used to develop programs and team build which facilitates the development of comprehensive programs that bring synergy to organizations.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Conduct yourself in a charming fashion with our Marketing Strategic Management PowerPoint Presentation Slides. Always avoid appearing arrogant.
Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
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Business Strategy Powerpoint Presentation SlidesSlideTeam
Achieve business goals and objectives with the help of content-ready Business Strategy PowerPoint Presentation Slides. Improve company’s market position and overall performance using professionally and innovatively designed business strategy PPT presentation templates. This business strategy PowerPoint slideshow will help you develop plans and techniques and execute plans as well to accomplish those business goals. Follow a set of competitive moves to have your business attract customers. Create a plan to let your business reach out to its goals using business strategy PPT presentation designs. This company strategy PowerPoint deck covers topics like executive summary, mission vision values, management board, targets for the next business quarter, establish a value proposition, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, look to your competition, focus on your strengths, product feature comparison, annual budget, assets & revenue, company sales & performance dashboard, financial projections for strategic planning, funding requirement, use of funds, recruitment plan, operational plan, project timeline chart, swot analysis, and more. Get access to the business strategy PowerPoint presentation slides to formulate strategies to secure a competitive position in the market. Be hardy to the core with our Business Strategy Powerpoint Presentation Slides. They help you display great endurance. https://bit.ly/3xSMxyt
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Financial Feasibility Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of thirtyeight slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below.
Pitch Deck For Community Financing PowerPoint Presentation SlidesSlideTeam
Pitch Deck For Community Financing PowerPoint Presentation features insightful data and intuitive design. This compelling crowdsourcing PPT slideshow is developed to help you convert investors into stockholders. This PowerPoint presentation is a custom virtual solution to assist you in successfully raising capital through crowd-investing. Create a network of capitalists for the future by introducing your business model through our equity crowdfunding PPT theme. Heighten your odds of success with the aid of several data visualization tools featured in this investment crowdfunding PowerPoint layout. Our crowd equity PPT deck developers have inculcated all the elements of a powerful pitch. Using our PowerPoint templates, you can persuade a broad group of investors for capital fundraising. This PPT format helps you in covering all the aspects of raising venture capital. Demonstrate exit revenue streams, financial highlights and projections, allocation of funds, and exit strategy. So, download our equity financing PowerPoint slideshow and present your business idea with maximum impact. Our Pitch Deck For Community Financing PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/3ePtGMp
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
Business Strategy Innovation PowerPoint Presentation Slides SlideTeam
Introduce new ideas, products, services, methodologies, workflows, and more with content-ready Business Strategy Innovation PowerPoint Presentation Slides. Improve on existing products, services, processes, answer queries, solve problems, and reach out to new customers with business strategy innovation PPT presentation templates. Bring business innovation in an organization to have a positive impact on the overall growth of the company. Create new value, boost growth and productivity, and give new life to a business with professionally designed business strategy innovation PPT presentation diagrams. This deck covers topics like business model innovation framework, business model innovation segments, approaches to business model innovation, business model innovation in different fields, the strategy of innovation, business model innovation equation, and more. Use these templates for better revenue growth, opportunities, save time and money, improve performances, etc. Download business innovation and growth PowerPoint templates to have a better competitive advantage. Help organization grow and excel with business innovation. Ring in the new with our Business Strategy Innovation PowerPoint Presentation Slides. Bells of prosperity will begin to peal.
The document appears to be a template for a market feasibility study presentation. It includes numerous placeholder slides with generic text and images covering various aspects of conducting a market feasibility study such as defining the industry, analyzing competitors, assessing the target market and sales projections. The slides are fully editable so that the specific details of the market being analyzed can be filled in to create a customized presentation.
New Product Introduction Process PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - New Product Introduction Process PowerPoint Presentation Slides. The stages in this process are New Product Overview, New Product Introduction Process, New Product Summary.
This document provides an overview of Summitry Worldwide's capabilities in product portfolio management and innovation consulting.
Summitry focuses on optimization and innovation of clients' product portfolios through state-of-the-art decision systems like Honeycomb, Oasis, Echo, and Eureka. Honeycomb provides a structured framework to understand consumers. Oasis optimizes marketing spending. Echo integrates analytical and creative thinking for new concepts. Eureka simulates new products to evaluate commercial potential.
Summitry has worked with major companies for 30 years. Their systems and insights have helped clients like Kraft Foods, Revlon, Pillsbury, and Ford develop growth strategies and optimize portfolios.
It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.
Tools To Analyze Market And Discover Strategic Opportunities For Growth Power...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Tools To Analyze Market And Discover Strategic Opportunities For Growth PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty one slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/3fBqkMt
A group presentation outlining a sales recommendation from the perspective of a candy manufacturer to a retailer (Crazy Al's) in order to increase sales.
Segmentation & Customer Lifetime Value AnalysisYunqi Zhang
This document analyzes customer lifetime value (CLV) for Unilever, a transnational consumer goods company. It identifies three target customer segments based on spending behaviors: Mobile Window Shoppers, Young Prudent Shoppers, and Mobile Cash Cows. For each segment, the document analyzes current CLV, retention rates, and spending on Unilever products. It then provides marketing recommendations to increase activation rates, spending amounts, and CLV for each segment, projecting a total 17.54% increase in CLV across all three target segments.
SEGMENTATION, TARGETING & POSITIONING MODEL PowerPoint Presentation TemplatesSlideTeam
This document appears to be a presentation on segmentation, targeting, and positioning. It consists of a series of slides that are labeled as being 100% editable and adaptable. The slides cover topics like the objectives, bases, and variables of market segmentation, as well as the benefits, factors affecting, and types of segmentation. Later slides discuss operating variables, purchasing approaches, situational factors, personal characteristics, and the purpose and definition of market targeting. The overall document provides an overview and template for a customizable presentation on segmentation, targeting, and positioning strategies.
The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.
E-commerce sales for May-July set new records. Year-over-year growth rates ranged from -22% to 479% month-to-month. A strategic plan focuses on identifying "STAR" products that drive high value and mass appeal, promoting them through integrated communication efforts including exclusive products and consumer promotions, and improving the online shopping experience through better content and assortment. Key elements include collaborating with Lazada on weekly deals that see 2.1 times sales uplift compared to average days.
The document discusses growth strategies for Porcini's, an Italian restaurant chain. It considers launching a new concept called Porcini's Pronto, targeting travelers. Three options for growing Pronto are evaluated: company owned-and-operated, franchising, and syndication. Company owned-and-operated is recommended as offering the highest long-term returns with least risk. A pilot test of 2 Pronto locations is suggested to determine the concept's potential before broader expansion.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. Download here https://bit.ly/3loYGFp
Strategic Marketing Plan PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Strategic Marketing Plan PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of seventy slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/3flDZqt
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Conduct yourself in a charming fashion with our Marketing Strategic Management PowerPoint Presentation Slides. Always avoid appearing arrogant.
Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Our pre built market analysis techniques and methods slide presentation is the helping hand you need to explain your next market analysis business plan. With help of PowerPoint presentation slides included in this PPT sample you can brief your employees about market research and market strategy analysis done by you. Using this market research methods PPT model you can also share insights with employees about how the market is doing so as to perfrom better in the business. Apart from this, this research techniques PowerPoint presentation supports to underline other closely related concepts like pricing strategies, asymmetric competition, business model, SWOT analysis, market trends, risk analysis etc. Innovative presentation slides like industry size, understanding the target market, industry cost structure, distribution channels, market share of competitors etc. makes this PPT slide show even more amazing. Best thing here is that you can contact our graphic designers to get customized pictorial show. So, what holding you back? It's time to visualize your next market research techniques Powerpoint show. Just click and get started. Spruce up your act with our Market Analysis Techniques And Methods Powerpoint Presentation Slides. Keep your listeners glued to their seats with your exciting ideas. https://bit.ly/3wZAX57
Business Strategy Powerpoint Presentation SlidesSlideTeam
Achieve business goals and objectives with the help of content-ready Business Strategy PowerPoint Presentation Slides. Improve company’s market position and overall performance using professionally and innovatively designed business strategy PPT presentation templates. This business strategy PowerPoint slideshow will help you develop plans and techniques and execute plans as well to accomplish those business goals. Follow a set of competitive moves to have your business attract customers. Create a plan to let your business reach out to its goals using business strategy PPT presentation designs. This company strategy PowerPoint deck covers topics like executive summary, mission vision values, management board, targets for the next business quarter, establish a value proposition, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, look to your competition, focus on your strengths, product feature comparison, annual budget, assets & revenue, company sales & performance dashboard, financial projections for strategic planning, funding requirement, use of funds, recruitment plan, operational plan, project timeline chart, swot analysis, and more. Get access to the business strategy PowerPoint presentation slides to formulate strategies to secure a competitive position in the market. Be hardy to the core with our Business Strategy Powerpoint Presentation Slides. They help you display great endurance. https://bit.ly/3xSMxyt
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Financial Feasibility Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of thirtyeight slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below.
Pitch Deck For Community Financing PowerPoint Presentation SlidesSlideTeam
Pitch Deck For Community Financing PowerPoint Presentation features insightful data and intuitive design. This compelling crowdsourcing PPT slideshow is developed to help you convert investors into stockholders. This PowerPoint presentation is a custom virtual solution to assist you in successfully raising capital through crowd-investing. Create a network of capitalists for the future by introducing your business model through our equity crowdfunding PPT theme. Heighten your odds of success with the aid of several data visualization tools featured in this investment crowdfunding PowerPoint layout. Our crowd equity PPT deck developers have inculcated all the elements of a powerful pitch. Using our PowerPoint templates, you can persuade a broad group of investors for capital fundraising. This PPT format helps you in covering all the aspects of raising venture capital. Demonstrate exit revenue streams, financial highlights and projections, allocation of funds, and exit strategy. So, download our equity financing PowerPoint slideshow and present your business idea with maximum impact. Our Pitch Deck For Community Financing PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/3ePtGMp
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
Business Strategy Innovation PowerPoint Presentation Slides SlideTeam
Introduce new ideas, products, services, methodologies, workflows, and more with content-ready Business Strategy Innovation PowerPoint Presentation Slides. Improve on existing products, services, processes, answer queries, solve problems, and reach out to new customers with business strategy innovation PPT presentation templates. Bring business innovation in an organization to have a positive impact on the overall growth of the company. Create new value, boost growth and productivity, and give new life to a business with professionally designed business strategy innovation PPT presentation diagrams. This deck covers topics like business model innovation framework, business model innovation segments, approaches to business model innovation, business model innovation in different fields, the strategy of innovation, business model innovation equation, and more. Use these templates for better revenue growth, opportunities, save time and money, improve performances, etc. Download business innovation and growth PowerPoint templates to have a better competitive advantage. Help organization grow and excel with business innovation. Ring in the new with our Business Strategy Innovation PowerPoint Presentation Slides. Bells of prosperity will begin to peal.
The document appears to be a template for a market feasibility study presentation. It includes numerous placeholder slides with generic text and images covering various aspects of conducting a market feasibility study such as defining the industry, analyzing competitors, assessing the target market and sales projections. The slides are fully editable so that the specific details of the market being analyzed can be filled in to create a customized presentation.
New Product Introduction Process PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - New Product Introduction Process PowerPoint Presentation Slides. The stages in this process are New Product Overview, New Product Introduction Process, New Product Summary.
This document provides an overview of Summitry Worldwide's capabilities in product portfolio management and innovation consulting.
Summitry focuses on optimization and innovation of clients' product portfolios through state-of-the-art decision systems like Honeycomb, Oasis, Echo, and Eureka. Honeycomb provides a structured framework to understand consumers. Oasis optimizes marketing spending. Echo integrates analytical and creative thinking for new concepts. Eureka simulates new products to evaluate commercial potential.
Summitry has worked with major companies for 30 years. Their systems and insights have helped clients like Kraft Foods, Revlon, Pillsbury, and Ford develop growth strategies and optimize portfolios.
It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.
Tools To Analyze Market And Discover Strategic Opportunities For Growth Power...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Tools To Analyze Market And Discover Strategic Opportunities For Growth PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty one slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/3fBqkMt
A group presentation outlining a sales recommendation from the perspective of a candy manufacturer to a retailer (Crazy Al's) in order to increase sales.
Segmentation & Customer Lifetime Value AnalysisYunqi Zhang
This document analyzes customer lifetime value (CLV) for Unilever, a transnational consumer goods company. It identifies three target customer segments based on spending behaviors: Mobile Window Shoppers, Young Prudent Shoppers, and Mobile Cash Cows. For each segment, the document analyzes current CLV, retention rates, and spending on Unilever products. It then provides marketing recommendations to increase activation rates, spending amounts, and CLV for each segment, projecting a total 17.54% increase in CLV across all three target segments.
SEGMENTATION, TARGETING & POSITIONING MODEL PowerPoint Presentation TemplatesSlideTeam
This document appears to be a presentation on segmentation, targeting, and positioning. It consists of a series of slides that are labeled as being 100% editable and adaptable. The slides cover topics like the objectives, bases, and variables of market segmentation, as well as the benefits, factors affecting, and types of segmentation. Later slides discuss operating variables, purchasing approaches, situational factors, personal characteristics, and the purpose and definition of market targeting. The overall document provides an overview and template for a customizable presentation on segmentation, targeting, and positioning strategies.
The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.
E-commerce sales for May-July set new records. Year-over-year growth rates ranged from -22% to 479% month-to-month. A strategic plan focuses on identifying "STAR" products that drive high value and mass appeal, promoting them through integrated communication efforts including exclusive products and consumer promotions, and improving the online shopping experience through better content and assortment. Key elements include collaborating with Lazada on weekly deals that see 2.1 times sales uplift compared to average days.
The document discusses growth strategies for Porcini's, an Italian restaurant chain. It considers launching a new concept called Porcini's Pronto, targeting travelers. Three options for growing Pronto are evaluated: company owned-and-operated, franchising, and syndication. Company owned-and-operated is recommended as offering the highest long-term returns with least risk. A pilot test of 2 Pronto locations is suggested to determine the concept's potential before broader expansion.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. Download here https://bit.ly/3loYGFp
Strategic Marketing Plan PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Strategic Marketing Plan PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of seventy slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/3flDZqt
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
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Segmentation Markets And Evaluation PowerPoint Presentation Slides SlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
Global Shift Towards Flexible Working Powerpoint Presentation SlidesSlideTeam
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slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
2. 2
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Content
Capture Marketing Insights
Connect with Customers
Build Strong Brands
Shape the Market Offerings
Deliver Value
Communicate the Value
Create successful Long-term Growth
KPI’s and Dashboard
3. 3
Capture Marketing
Insights
Gathering Information & Scanning
the Environment
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capture your audience's attention.
Conducting Marketing Research
& Forecasting Demand
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capture your audience's attention.
4. 4
Economics Society Technology Environment LegislationPolitics
P E S T E L
• Government Policy
• Text here
• Text Here
• Growth Rates and
Tax Policies
• Text here
• Text Here
• Population
Growth and
Demographics
• Text here
• Text Here
• Emerging
Technologies
• Text here
• Text Here
• Recycling and
Waste
Management
Policies
• Text here
• Text Here
• Laws regarding
consumer
protection
• Text here
• Text Here
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PESTEL Analysis
5. 5
Threats
• What are our Competitors doing
that we are not?
• Are there any government
regulations that could hamper our
business?
• Text here.
Strengths
• What is the USP of Business?
• How are you better than
competitor?
• Text here
Weaknesses
• What sort of skills require to
work on?
• What are the require
resources?
• Text here
Opportunities
• Are there any untouched
potential market areas?
• Text here
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SWOT Analysis
6. Global Market Potential Graphical Format
6
Market
Size
Growth
Size
Region In Billion In %
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $500 15 %
Russia $ 420 20 %
USA
Brazil
Russia
Australia
Africa
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7. Global Market Potential Tabular Format
7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 -
2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North
America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East &
Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. 8
Survey Result 1
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Survey Result 2
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Survey Result 3
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Survey Result 4
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Survey Result 5
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Market Survey
Insights
Add your Key takeaways from this slide
Add your Key Summary Here
9. Market Opportunity Analysis
9
Can Benefit Convince
Target Markets?
Can Target Markets Be
Reached With Cost Effective
Media & Trade Channels?
Are Benefits Better Than
Competitors?
Is It
Profitable?
Possess Resources To
Deliver Benefits?
Market Opportunity
Analysis
• To evaluate opportunities
• To determine attractiveness &
probability of success
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10. 10
Connect with
Customers
Creating Customer Value and Loyalty
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capture your audience's attention.
Analysing Business Markets
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capture your audience's attention.
Analyzing Consumer Market
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capture your audience's attention.
Identifying Market Segments & Targets
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capture your audience's attention.
11. Creating Customer Value
11This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Capture value from
Customers in return
Understand the
marketplace, customer
needs and wants
• Research the
marketplace,
customer needs
and wants
• Manage
marketing
information and
customer data
• your text here
• your text here
01
Design a customer
driven
marketing strategy
• Select customers to
serve: Segmentation
and targeting
• Design a value
proposition:
Differentiation and
Positioning
• your text here
• your text here
02
Construct an
integrated
marketing programme
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (Distribution):
making available
• Promotion:
communicate
customer value
• your text here
• your text here
03
Build profitable
relationships and
create delight
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with
marketing partners
• your text here
• your text here
04
Capture Value from
customers to create profit
and customer equity
• Create customers
satisfaction and
delight
• Capture Customers
lifetime value
• Increase market
share and share of
customers
• your text here
• your text here
05
12. Creating Customer Loyalty
12
Titles
Description Earn Points And Redeem For Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Your Text Here Text Here Text Here Text Here
Loyalty Programs Bonus Points Rebate Program Recognition Program
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13. 13
Initial Consideration
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score / surveys
Customer
Purchase Stages
01
02
03
04
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
It explains the buying
behavior, define the
prime factors to
increase the market
acceptance
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14. Moderating Effect on Consumer Decision Making
14
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media
circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
Text Here
14-18 19-25 26-32 33-49
Baby Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
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15. Medium that Influence Purchase Decision
15
Stage 1
Initial consideration Set
Stage 2
Active Evaluation
Stage 3
Moment of Purchase
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
In Mature Markets In Developing Markets
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16. Analysing Business Situation
16
Market Size
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needs and capture your audience's attention.
Target User
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needs and capture your audience's attention.
Market Trend
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needs and capture your audience's attention.
Major Competitors
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needs and capture your audience's attention.
Service Available
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needs and capture your audience's attention.
Funds Available
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needs and capture your audience's attention.
Analyse Business Markets
17. 17
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
• Age -Text Here
• Gender -Text Here
• Ethnicity -Text Here
• Nationality -Text Here
• Occupation -Text Here
• Income -Text Here
• Family Size - Text Here
• Lifestyle –Text Here
• Personality -Text Here
• Values -Text Here
• Interest -Text Here
• Brand Loyalty -Text Here
• Benefits Sought -Text Here
• User Status -Text Here
• Usage Rates -Text Here
• Occasion -Text Here
• Readiness to Buy -Text Here
Geographic Demographic Psychographic Behavioral
Consumer Market
Segmentation
Segmentation is done on
the basis of the
mentioned parameters,
you can fill in the details
as per the requirements
Market Segmentation
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18. Business Market Segmentation
18
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
Personal
Characteristics
Situational
Factors
Purchasing
Approaches
Operating
Variable
Demographics
• Buyer Seller Similarity -
Text Here
• Attitude towards Risk -
Text Here
• Loyalty -Text Here
• Urgency -Text Here
• Specific Application -
Text Here
• Size of Order -Text Here
• Purchasing Function -
Text Here
• Power Structure -Text
Here
• Nature of Existing
Capabilities -Text Here
• Technology -Text Here
• User/ Non User
Status -Text Here
• Customer Capabilities
-Text Here
• Industry -Text Here
• Company Size -Text
Here
• Location -Text Here
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19. 19
Geographic Economic Political-Legal Cultural
International Market
Segmentation
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
• Language -Text Here
• Occupation -Text Here
• Income -Text Here
• Nationality -Text Here
• Country -Text Here
• Interest -Text Here
• Lifestyle -Text Here
• Beliefs -Text Here
• Social Groups -Text Here
• Ethnicity -Text Here
• Values -Text Here
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20. 20
Build Strong
Brands
Creating Brand Equity
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capture your audience's attention.
Develop Strategic Positioning
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capture your audience's attention.
Crafting Brand Positioning
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capture your audience's attention.
Dealing with Competition
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capture your audience's attention.
21. Create Brand Equity
21
Brand
Loyalty
Brand
Awareness
Perceive
Quality
Brand
Association
Other Proprietary
Assets
• Reduce marketing
costs
• Trade Leverage
• Familiarity – linking
• Signal of substance /
commitment
• Reason to buy
• Price
• Channel member
interest
• Differentiating / Positioning
• Reason to buy
• Create positive attitude /
feelings
• Competitive advantage
Provides value to customers
by enhancing customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm by
enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Future
Performance
Indicators
/Effects
Category
Brand EquityThe purpose of
the slide is to
provide a
framework of
value
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22. Crafting Brand Positioning
22
How The Brand Makes
Me Look
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to your needs and capture your
audience's attention.
How The Brand Makes
Me Feel
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to your needs and capture your
audience's attention.
How I Would Describe
The Product
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to your needs and capture your
audience's attention.
What The Product
Does For Me
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to your needs and capture your
audience's attention.
You can decide on the
basis of below mentioned
parameters how you
want to position the
brand in the minds of the
target audience
23. Brand Positioning Framework
23
Risky
What
Customers
Want
What You
Have To
Offer
What
Competition
Has To Give
Don’t even think about this
Ideal Positioning
Competitor positioning
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
24. 24
Develop Strategic
Positioning
Differentiation
Write Your Strategy Based On
Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus on Priorities
Mention Your Key
Focus Areas
Superior
Quality
Moderate
Prices
Customer
Value
STRATEGIC TARGET
25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered Promptly At
Your Doorstep With
Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per customer
requirements
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26. Market Competitiveness- Ratings
26
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings
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28. 28
Shape the Market
Offerings
Setting Product Strategy
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capture your audience's attention.
Designing & Managing Services
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capture your audience's attention.
Developing Pricing Strategies & Program
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capture your audience's attention.
29. Setting Product Strategy 1/4
29
Mention Your Key Strategies /
Comments Here
Key Attributes Of Your
Product / Solution
Mention Your Key Strategies /
Comments Here
Business Model
Mention Your Key Strategies /
Comments Here
Price Positioning
Mention Your Key Strategies /
Comments Here
Market Position
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What Are
You Trying
to Market?
30. Setting Product Strategy 2/4
30
Mention Your Key Strategies
/ Comments Here
Targets Market
Mention Your Key Strategies /
Comments Here
Initial Market
Penetration Strategy
Mention Your Key Strategies /
Comments Here
Launch Team
Mention Your Key Strategies /
Comments Here
Channels / Partners
WHO Should be Involved internally & Externally
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31. 31
Value Proposition & Key Message for
Setting Product
Strategy 3/4
Customers
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audience's attention.
Channels
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audience's attention.
Audience
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audience's attention.
Why Should They Adopt It?
32. 32
External Activities
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audience's attention.
Tools For Customers
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audience's attention.
Tools For Internal Audience
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audience's attention.
Setting Product
Strategy 4/4
HOW and WHERE should it be done?
33. Designing & Managing Services 1/2
33
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
Rational Behind
Choosing the
Objective
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audience's attention.
34. 34
Designing &
Managing Services
2/2
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
01
02
03
04
05
06
07
08
09
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35. 35
01
Enter the “Name of Strategy here
• Write your comments here stating the reason behind
selecting this particular strategy
Developing Pricing
Strategies and
Programs 1/4
Strategy for Introducing this price
• Enter your key strategy here i.e. which geography you
are planning to introduce the price first
02
36. 36
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Basic
$10 Per month
Pro
$20 Per month
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Developing Pricing Strategies and Programs 2/4
37. Developing Pricing Strategies and Programs 3/4
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38. 38
Developing Pricing Strategies
and Programs 4/4
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39. 39
Deliver Value
Manage Channel Partner
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Managing Retailing, Wholesaling,
& Logistics
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40. 40
Manage Channel
Partner 1/3
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live
via WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales tools &
more. Add other details as well like person who is accountable
for implementing, timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be
available on (mention platform name)
41. Manage Channel Partner 2/3
41
Tier 1 Channel Partners Tier 2 Channel Partners
Mention Key
Comments
Name1
Mention Key
Comments
Name2
Mention Key
Comments
Name3
Mention Key
Comments
Name1
Mention Key
Comments
Name2
Mention Key
Comments
Name3
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2
43
Supply Manufacturing Distribution &
Warehousing
Retail Consumer
End
Customer
Second Tier
Supplier
First Tier
Supplier
First Tier
Supplier
Second Tier
Supplier
Supply Side Demand Side
Information Flow
Physical Flow
Logistics
Supply Chain Management
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
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44. 44
Managing Retailing,
Wholesaling, &
Logistics 2/2
Complete Previous Expenditure
Records & Volumes
Expenditure Divided by Items &
Sub Items
Expenditure by Division, Department
or User
Expenditure by the
Supplier
Future Demand Projections or
Budgets
The 5 major segment that are analyzed in the first
stage are as follows
45. 45
Communicate
the Value
Marketing Reach by Channels
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Designing & Managing Integrated
Marketing Communications
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46. Designing and Managing Integrated Marketing Communication
46
Print Ads
Online Advertising
Trade Fairs
Tele Marketing
Referrals
Direct Mail
Canvassing
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47. Marketing Reach by Channels (1/2)
47
Online Marketing Offline Marketing
Target
Audience
SEO
Blogs
Email
PPC
Affiliates
Social Media
Print Ads
Sponsorships
Radio
Events
We have listed down a
few ways through which
you can acquire
customers, you can
choose any basis of your
requirements
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48. Marketing Reach by Channels (2/2)
48
10%
25%
30%
21%
6%
8%
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Emails
Online Media
Tele Marketing
Trade Fairs
Print Ads
Referrals
49. 49
Create
Successful Long-
term Growth
Introducing New Market Offerings
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New Product Detailed Overview
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Tapping into Global Markets
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50. Introducing New Market Offerings-
Product Introduction
Idea
• Explain the product idea in brief: e.g. to lock & unlock
door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail for e.g. Requirement
of the product
• Technology used
• Benefits
Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
50
51. New Product Detailed Overview
51
Strategic
• Degree To Which Project Aligns With
Business Strategy
• Strategic Importance
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/Processing Synergies
Technical Feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
Profitability Analysis
• Expected Profitability (Magnitude ; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast To Do
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This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively
52. Tapping into Global Markets
52
20%
North America
30%
South America
15%
Australia
35%
Asia
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it to your needs and capture your
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59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative &
Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community
Interacting With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media ‘S Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target Audience # Of White Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue &
Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates & Average
Order Value From Social
Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences On Conversion Rates
Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution
Chane In Sentients Around
Support Issue
Number Of Issues Resolved Issue Resolution Rate Per Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation
Number Of Product Ideas
Submitted
Number Of Ideas Included In
Product Developing
Number Of Bugs Reported &
Fixed
Size Of Community Providing
Product Feedback
Engagement Rates In Product
Forums
60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
generation
Direct & Indirect Indications at event, trade
show, on-line subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses divided
by marketing investment in lead generation
programmes
Declining ratios ,may indicates ineffective
marketing activities.
Determine efficiency by correlating lead
generation to new client acquisition results
New client
acquisition
RFP & collateral marketing material, targeted
advertising, strategic investment tactics
Marketing’s contribution to the cost of
acquisition
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by present value of new
business over 12 months
Increasing result may indicate that marketing
activities are costly
Increasing budget can be justified if retention of
clients are high. If not, identify alternative
marketing tactics- digital vs print formats for
collateral & advertising.
Profitability
& Retention of
Current Clients
On-going communication, special promotion Marketing’s contribution to retention
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by client revenues, less
gross margin & lost revenues form clients who
were not retained over a 12 month period
Increasing result may indicate that marketing
activities are costly. It may be worth the
investment for highly profitable clients. Consider
segmenting clients according to potential for
new business & long-term profits & allocates
budgets accordingly.
64. Bar Graph
64
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020
Product01
Product02
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Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
66. 66
Our Team
Anne Doe
(Marketing Head)
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John Hill
(Directors)
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67. 67
About Us
Values Client
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Preferred by Many
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Target Audience
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68. 68
Financial
$150 $350
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Mission & Vision
Vision
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Mission
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Goal
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