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1. Marketing Tools
Management
Yo u r Co mp an y Name

2. Content
2
Capture
Marketing Insights
Build
Strong Brands
Shape the
Market Offerings
Deliver
Value
Communicate
the Value
KPI’s and
Dashboard
Connect
With Customers
Create successful
Long-term Growth
01
02
03
04
05
06
07
08

3. Capture Marketing
Insights
Gathering Information &
Scanning the Environment
Conducting Marketing
Research & Forecasting Demand
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audience's attention.
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to your needs and capture your
audience's attention.
3

4. PESTEL Analysis
P E S T E L
Economics LegislationSociety TechnologyPolitics
• Growth Rates and
Tax Policies
• Text Here
• Laws regarding
consumer protection
• Text Here
• Population growth
and Demographics
• Text Here
• Emerging
Technologies
• Text here
• Text Here
• Recycling and Waste
Management Policies
• Text Here
• Government
Policy
• Text Here
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Environment
4

5. SWOT Analysis
Strengths
• What is the USP of Business?
• How are you better than competitor?
• Text here
Weaknesses
• What sort of skills require to work on?
• What are the require resources?
• Text here
Opportunities
• Are there any untouched potential market
areas?
• Text here
Threats
• What are our competitors doing that we
are not?
• Are there any government regulations that
could hamper our business?
• text here.
5

6. Global Market Potential Graphical Format
USA
Brazil
Russia
Australia
Africa
In Billion In %
U.S.A $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $500 5.2 %
Russia $ 420 20 %
Market Size Growth SizeRegion
6

7. Global Market Potential Tabular Format
7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 - 2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. Market Survey Insights
8
Survey Result
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01
Survey Result
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02
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Survey Result
03
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Survey Result
04
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Survey Result
05
Add your Key takeaways from this slide
Add your Key Summary Here

9. Market Opportunity Analysis
9
Can Benefit
Convince Target
Markets?
Can Target Markets
Be Reached
with Cost Effective
Media & Trade
Channels?
Possess
Resources
to Deliver
Benefits?
Are Benefits
Better Than
Competitors?
Is It
Profitable?
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• To evaluate opportunities
• To determine attractiveness & probability of success
Market Opportunity Analysis

10. 10
Creating Customer Value and Loyalty
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audience's attention.
Analyzing Consumer Market
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audience's attention.am
Analysing Business Markets
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audience's attention.
Identifying Market Segments & Targets
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audience's attention.
Connect
with Customers

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Creating Customer Value
11
Capture Value from
customers to create
profit and customer
equity
Understand the
marketplace,
customer needs
and wants
Design a customer
driven marketing
strategy
Construct an
integrated marketing
programme
Build profitable
relationships and
create delight
• Research the marketplace,
customer needs and wants
• Manage marketing
information and customer
data
• Text Here
• Text Here
• Select customers to serve:
Segmentation and targeting
• Design a value proposition:
Differentiation and Positioning
• Text Here
• Text Here
• Product (or service) design
and building strong brands
• Pricing and making attractive
• Place (Distribution): making
available
• Promotion: communicate
customer value
• Text Here
• Text Here
• CRM: building strong relations
with target customers
• PRM: building strong relations
with marketing partners
• Text Here
• Text Here
• Create customers satisfaction
and delight
• Capture Customers lifetime
value
• Increase market share and
share of customers
• Text Here
• Text Here
Capture value from
Customers in return

12. Creating Customer Loyalty
12
Description Earn Points and Redeem For Rewards
Receive Cashback Relative to Their
Transaction Spend
Rewards for Privilege Member Only
Advantages Flexible and Offers Control Easy To Manage Most Profitable (For Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Titles
Loyalty Programs Rebate ProgramBonus Points
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Recognition Program

13. Customer
PurchaseStages
13
Initial Consideration
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score / surveys

14. Moderating Effect on Consumer Decision Making
14
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
70%
60%
50%
48%
40%
35%
30%
25%
20%
Text Here
14-18 19-25 26-32 33-49
Baby
Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact

15. Medium that Influence Purchase Decision
15
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
Stage 1
Initial consideration Set
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 2
Active Evaluation
Stage 3
Moment of Purchase
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
In Developing MarketsIn Mature Markets
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16. Analysing Business Situation
16
Market Size
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Target User
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needs and capture your audience's attention.
Market Trend
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needs and capture your audience's attention.
Major competitors
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needs and capture your audience's attention.
Service Available
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needs and capture your audience's attention.
Funds Available
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needs and capture your audience's attention.

17. Consumer Market Segmentation
17
Geographic
• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
Demographic
• Age - Text Here
• Gender - Text Here
• Ethnicity - Text Here
• Nationality - Text Here
• Occupation - Text Here
• Income - Text Here
• Family Size - Text Here
Psychographic
• Lifestyle – Text Here
• Personality - Text Here
• Values - Text Here
• Interest - Text Here
Behavioral
• Brand Loyalty - Text Here
• Benefits Sought - Text Here
• User Status - Text Here
• Usage Rates - Text Here
• Occasion - Text Here
• Readiness to Buy - Text Here
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Market Segmentation

18. Business Market Segmentation
18
Personal
Characteristics
• Buyer Seller Similarity
Text Here
• Attitude towards Risk
Text Here
• Loyalty –
Text Here
Situational
Factors
• Urgency
Text Here
• Specific Application
Text Here
• Size of Order
Text Here
Purchasing
Approaches
• Purchasing Function
Text Here
• Power Structure
Text Here
• Nature of Existing
Capabilities
Text Here
Operating
Variable
• Technology
Text Here
• User/ Non User Status
Text Here
• Customer Capabilities
Text Here
Demographics
• Industry
Text Here
• Company Size
Text Here
• Location
Text Here

19. International Market Segmentation
19
Geographic Cultural
Economic Political-Legal
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• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
• Language -Text Here
• Lifestyle - Text Here
• Beliefs - Text Here
• Social Groups - Text Here
• Ethnicity -Text Here
• Values - Text Here
• Occupation - Text Here
• Income - Text Here
• Nationality - Text Here
• Country - Text Here
• Interest - Text Here

20. 20
Build
Strong Brands
Creating Brand Equity
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audience's attention.
Crafting Brand Positioning
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audience's attention.am
Develop Strategic Positioning
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audience's attention.
Dealing with Competition
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audience's attention.

21. Create Brand Equity
21
Brand
Equity
Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Association
Other
Proprietary Assets
• Reduce marketing
costs
• Trade Leverage
• Familiarity – linking
• Signal of substance /
commitment
• Reason to buy
• Price
• Channel member
interest
• Differentiating / Positioning
• Reason to buy
• Create positive attitude /
feelings
• Competitive
advantage
Provides value to customers by enhancing
customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm by
enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Future PerformanceIndicators /EffectsCategory

22. Crafting Brand Positioning
22
How I Would
Describe the Product
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needs and capture your audience's attention.
How the Brand
Makes Me Look
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needs and capture your audience's attention.
How the Brand
Makes Me Feel
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needs and capture your audience's attention.
What the Product
Does for Me
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needs and capture your audience's attention.
Brand
Personality
Text
Here
Symbols
Facts

23. Brand Positioning Framework
23
Ideal positioning
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needs and capture your audience's attention.
Don’t even think about this
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needs and capture your audience's attention.
Competitor positioning
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needs and capture your audience's attention.
Risky
What
Competition
Has To Give
What You
Have to
Offer
What
Customers
Want
01
0203

24. DevelopStrategic
Positioning
24
Superior
Quality
Customer
Value
Moderate
Prices
Differentiation
Write Your Strategy Based On Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based Cost Leadership
Mention Your Key Focus Areas
Focus on Priorities
STRATEGIC TARGET

25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious Consumers Of
Chicken
Tenderness 10% Premium
Safety-conscious Upscale Families Durability & Safety 20% Premium
Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered Promptly At
Your Doorstep With Moderate Prices
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26. Market Competitiveness- Ratings
26
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings
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27. Market Competitiveness- Score
27
Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Own Competitor 1 Competitor 2 Competitor 3
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28. 28
Designing & Managing Services
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your audience's attention.
Setting Product Strategy
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your audience's attention.
Developing Pricing Strategies & Program
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your audience's attention.
Shape the
Market Offerings

29. Setting Product Strategy 1/4
29This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
What are you Trying to Market?
• Mention Your Key Strategies /
Comments Here
Key Attributes Of Your
Product / Solution
• Mention Your Key Strategies /
Comments Here
Business Model
• Mention Your Key Strategies /
Comments Here
Market Position
• Mention Your Key Strategies /
Comments Here
Price Positioning

30. • Mention Your Key
Strategies / Comments Here
Market Targets
• Mention Your Key Strategies /
Comments Here
Initial Market Penetration Strategy
• Mention Your Key
Strategies /
• Comments Here
Launch Team
• Mention Your Key Strategies /
Comments Here
Channels / Partners
Setting Product Strategy 2/4
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Who Should be Involved internally & Externally

31. SettingProduct
Strategy3/4
31
Value Proposition & Key Message for
Customers
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capture your audience's attention.
Channels
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capture your audience's attention.
Audience
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capture your audience's attention.
Why Should
They Adopt It?

32. SettingProduct
Strategy4/4
32
External Activities
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audience's attention.
Tools for Customers
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audience's attention.
Tools for Internal Audience
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audience's attention.

33. Designing & Managing Services 1/2
33
Survival Maximum
Current Profit
Maximum
Market Share
Product-
Quality Leadership
Maximum
Market Skimming
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Rational Behind Choosing the Objective
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34. Designing & Managing Services 2/2
34
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing

35. Developing Pricing
Strategies and Programs 1/4
35
Enter the “Name of Strategy here
• Write your comments here stating the reason behind selecting this
particular strategy
01
Strategy for Introducing this price
• Enter your key strategy here i.e. which geography you are
planning to introduce the price first
02

36. Developing Pricing Strategies and Programs 2/4
36
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Advanced
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Business
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Platinum
$50 Per month

37. Developing Pricing Strategies and Programs 3/4
37
Private Plan
10s per month
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10 MB Max File Size
3 GHZ CPU
256 MB Memory
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1024 MB Memory
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Mega Plan
50s per month
5 GHZ CPU
4 GB Memory
Get Mega Plan

38. Developing Pricing
Strategies and Programs 4/4
38
Basic
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Description
Placeholder Text
Text
$9.90
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Premium
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Description
Placeholder Text
Text
$9.90
Subscribe

39. Deliver Value
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Manage Channel
Partner
Managing Retailing,
Wholesaling, & Logistics
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to your needs and capture your
audience's attention.
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audience's attention.
39

40. 40
ManageChannel
Partner1/3
Face-to-Face & WebEx Training
Channel Flash Email Newsletter
Video Library
Prepare advanced, hands on training program & deliver it live via WebEx
Training & it includes the following:
Point A
Point B
Point C
To Provide recent news on promotions, incentives, sales tools & more. Add other
details as well like person who is accountable for implementing, timelines etc
When it is to be launched
All Trainings, instructed guide & announcements will be available on (mention
platform name)

41. Name 1
Name 2
Name 3
Name 1
Name 2
Name 3
Manage Channel Partner (2/3)
41
Mention Key Comments
Mention Key Comments
Mention Key Comments
Mention Key Comments
Mention Key Comments
Mention Key Comments
Tier 1 Channel Partners Tier 2 Channel Partners
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here

43. Managing Retailing, Wholesaling, & Logistics 1/2
43
Supply Manufacturing
Distribution &
Warehousing Retail Consumer
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
End
Customer
Supply Side Demand Side
Supply Chain Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics

44. 44
Managing Retailing,
Wholesaling, & Logistics 2/2
Complete Previous Expenditure Records & Volumes
Expenditure Divided by Items & Sub Items
Expenditure by Division, Department or User
Expenditure by the Supplier
Future Demand Projections or Budgets
The 5 major segment that
are analyzed in the first
stage are as follows

45. Communicate the Value
Designing & Managing Integrated
Marketing Communications
Marketing
Reach by Channels
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45

46. Designing and Managing Integrated Marketing Communications
46
Trade
Fairs
Referrals Direct MailCanvassingTele
Marketing
Print Ads Online
Advertising
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47. Marketing Reach by Channels (1/2)
47
Online Marketing Offline Marketing
Target
Audience
Social Media
SEO
Blogs
Email
PPC
Affiliates
Events
Print Ads
Sponsorships
Radio

48. Marketing Reach by Channels (2/2)
48
10%
25%
30%
21%
6%
8%
Current Year’s
Acquisition
Sources
Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
Current Year’s Acquisition Sources

49. New Product Detailed Overview
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your audience's attention.
Introducing New Market Offerings
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your audience's attention.
Tapping into Global Markets
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your audience's attention.
Create Successful
Long-term Growth
49

50. Introducing New Market
Offerings- Product Introduction
Idea
• Explain the product idea in brief: e.g. to lock & unlock
door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail for e.g. Requirement
of the product
• Technology used
• Benefits
50

51. 51
NewProductDetailed
Overview
Profitability Analysis
• Expected Profitability
(Magnitude ; E. G. NPV
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast To Do
Technical feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/
Processing Synergies
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Strategic
• Degree To Which Project
Aligns With Business Strategy
• Strategic Importance

52. Tapping into Global Markets
52
South America
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30%
Australia
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your needs and capture your
audience's attention.
15%
Asia
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your needs and capture your
audience's attention.
35%
North America
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to your needs and capture your
audience's attention.
20%

53. Dashboard
and KPIs
53

54. Marketing Management Dashboard 1/5
54
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 10 20 30 40 50 60 70 80 90
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 2
vs Budget of 30.000$
60%
Campaign 3
vs Budget of 50.000$
80%

55. Marketing Management Dashboard 2/5
55
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%
$25 10% $5200
Cost Per Conversion
$40.5
Total Spend
$3200
Average CTR
12.36%
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign

56. Marketing Management Dashboard 3/5
56
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
0
2
4
6
8
0
2
4
6
8
10
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Revenue & Sales – Last 12 months
Amount Product
2.563
Net Profit
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
24%
30%
20%
40%
20%
30%
26%
Sales by
Product
Category
30 20 20 30
Customers by Region

57. Marketing Management Dashboard 4/5
57
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Campaigns by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Pages by Conversion

58. Marketing Management Dashboard 5/5
58
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend Revenue ROI
8.3612.569 320%
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel

59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach
Ratio Of Positive , Negative &
Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community Interacting
With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation Cost Per Lead From Social Channel
Social Media ‘S Assist In Purchase
Path
Qualified Sales Leads From Social Reach Within Target Audience # Of White Paper Downloads
Demand Gen / Conversion
Direct Attribution- Revenue & Trial
Downloads Through Tracked Links
Cost Per Acquisition
Conversion Rates & Average Order
Value From Social Channels
Revenue Attribution For Key
Influencers
On-site Product Review Influences
On Conversion Rates
Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution
Chane In Sentients Around Support
Issue
Number Of Issues Resolved Issue Resolution Rate Per Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand Communication
Driven By Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To Advocates
Product Innovation Number Of Product Ideas Submitted
Number Of Ideas Included In
Product Developing
Number Of Bugs Reported & Fixed
Size Of Community Providing
Product Feedback
Engagement Rates In Product
Forums

60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
generation
Direct & Indirect Indications at event, trade show,
on-line subscription, document downloads,
advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses divided
by marketing investment in lead generation
programmes
Declining ratios ,may indicates ineffective
marketing activities.
Determine efficiency by correlating lead
generation to new client acquisition results
New client
acquisition
RFP & collateral marketing material, targeted
advertising, strategic investment tactics
Marketing’s contribution to the cost of acquisition
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by present value of new
business over 12 months
Increasing result may indicate that marketing
activities are costly
Increasing budget can be justified if retention of
clients are high. If not, identify alternative
marketing tactics- digital vs print formats for
collateral & advertising.
Profitability
& Retention of
Current Clients
On-going communication, special promotion Marketing’s contribution to retention
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by client revenues, less
gross margin & lost revenues form clients who
were not retained over a 12 month period
Increasing result may indicate that marketing
activities are costly. It may be worth the
investment for highly profitable clients. Consider
segmenting clients according to potential for new
business & long-term profits & allocates budgets
accordingly.

61. Marketing Tools Management Icons Slide
61

62. 62
Coffee BreakPresentation will continue in 15 minutes11:00 to11:15 a.m.

63. 63
Additional Slides

64. Stacked Column
64
4.3
2.5
-3.5
-4.5
2.4
4.4
-1.8
-0.8
-6
-4
-2
0
2
4
6
8
Product 01
Product 02
Product 01
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Product 02
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65. Area Chart
65
4.3
2.5
-3.5 -4.5
2.4
4.4
-1.8
-0.8
-5
-4
-3
-2
-1
0
1
2
3
4
5
Product 02
Product 01
Product 01
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 02
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on data. Just left click on it and
select “Edit Data”.

66. Our
Mission
66
Vision
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Mission
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Goal
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67. This slide is 100% editable. Adapt it to
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Name Here
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Designation
Our Team
67

68. Our Goal
68
Goal 1
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69. Our Financial
69
23%
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audience's attention.
Minimum 83%
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70. Thank
You
70
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com