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This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
This presentation outlines the Sales Territory Planning process I have developed and refined over 20 years of Enterprise Sales experience across Asia Pacific.
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...SlideTeam
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...SlideTeam
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...SlideTeam
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...SlideTeam
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
ChatGPT IT Powerpoint Presentation SlidesSlideTeam
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
Global Shift Towards Flexible Working Powerpoint Presentation SlidesSlideTeam
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Description of this above product -
With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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This article provides a comprehensive guide on how to
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Ā
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youāll also learn
ā¢ Four (4) workplace discipline methods you should consider
ā¢ The best and most practical approach to implementing workplace discipline.
ā¢ Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. 2
CONTENTS
Connect with Customers Communicate the Value
Build Strong Brands Create Successful Long-term Growth
Shape the Market Offerings KPIās and Dashboard
Capture Marketing Insights Deliver Value
3. Capture Marketing Insights
3
Gathering Information
& Scanning the
Environment
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Conducting Marketing
Research &
Forecasting Demand
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
4. 4
PESTEL Analysis
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
P E E L
Environment
ā¢ Recycling and Waste
Management Policies
ā¢ Text here
ā¢ Text Here
Politics
ā¢ Government
Policy
ā¢ Text here
ā¢ Text Here
Economics
ā¢ Growth Rates and
Tax Policies
ā¢ Text here
ā¢ Text Here
S
Society
ā¢ Population Growth
and Demographics
ā¢ Text here
ā¢ Text Here
T
Technology
ā¢ Emerging
Technologies
ā¢ Text here
ā¢ Text Here
Legislation
ā¢ Laws regarding
consumer protection
ā¢ Text here
ā¢ Text Here
5. 5
SWOT Analysis
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
StrengthsS
ā¢ What is the USP of Business?
ā¢ How are you better than competitor?
ā¢ Text here
WeaknessesW
ā¢ What sort of skills require to work on?
ā¢ What are the require resources?
ā¢ Text here
ThreatsT
ā¢ Are there any untouched potential
market areas?
ā¢ Text here
OpportunitiesO
ā¢ What are our Competitors doing that we are not?
ā¢ Are there any government regulations that could hamper our business?
ā¢ Text Here.
6. 6
Global Market Potential Graphical Format
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Region Market Size
(In Billion)
Growth Size
(In %)
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $ 500 15 %
Russia $ 420 20 %
USA
Brazil
Russia
Australia
Africa
7. Global Market Potential Tabular Format
7This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Region Market Analysis 2016 2017 2018 2019 2020
CAGR(2017
-2021)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
8. Market Survey Insights
8
Add your Key Summary Here
Survey
Result 1
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editable. Adapt it to
your needs and
capture your
audience's attention.
Survey
Result 2
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editable. Adapt it to
your needs and
capture your
audience's attention.
Survey
Result 3
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editable. Adapt it to
your needs and
capture your
audience's attention.
Survey
Result 4
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editable. Adapt it to
your needs and
capture your
audience's attention.
Survey
Result 5
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editable. Adapt it to
your needs and
capture your
audience's attention.
Add your Key takeaways from this slide
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9. Market Opportunity Analysis
9
Market Opportunity Analysis
ā¢ To Evaluate Opportunities
ā¢ To Determine Attractiveness & Probability of Success
Can benefit
convince target
markets?
Can target
markets be
reached with
cost effective
media & trade
channels?
Possess
resources to
deliver
benefits?
Are benefits
better than
competitors?
Is it
Profitable?
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10. 10
Connect
with
Customers
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Creating Customer Value and Loyalty
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capture your audience's attention.
Analyzing Consumer Market
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capture your audience's attention.
Analysing Business Markets
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capture your audience's attention.
Identifying Market Segments & Targets
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
11. Creating Customer Value
11
Understand the
marketplace,
customer needs
and wants
ā¢ Research the
marketplace,
customer needs
and wants
ā¢ Manage marketing
information and
customer data
ā¢ Text here
ā¢ Text here
01
Design a
customer driven
marketing
strategy
ā¢ Select customers to
serve: segmentation
and targeting
ā¢ Design a value
proposition:
differentiation and
positioning
ā¢ Text here
ā¢ Text here
02
Construct
an integrated
marketing
programme
ā¢ Product (or service)
design and building
strong brands
ā¢ Pricing and making
attractive
ā¢ Place (distribution):
making available
ā¢ Promotion:
communicate
customer value
ā¢ Text here
ā¢ Text here
03
Build profitable
relationships
and
create delight
ā¢ CRM: building strong
relations with target
customers
ā¢ PRM: building strong
relations with
marketing partners
ā¢ Text here
ā¢ Text here
04
Capture value from
Customers in return
Capture Value
from customers to
create profit and
customer equity
ā¢ Create customers
satisfaction and
delight
ā¢ Capture customers
lifetime value
ā¢ Increase market
share and share of
customers
ā¢ Text here
ā¢ Text here
05
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
12. Creating Customer Loyalty
12
Description
Earn Points and
Redeem for Rewards
Receive Cashback Relative to Their
Transaction Spend
Rewards for Privilege
Member Only
Advantages Flexible and offers Control Easy to Manage
Most Profitable
(for Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Titles
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program
13. Initial Consideration
ā¢ Incentives
ā¢ Seasonal promotions
ā¢ Online catalog with known prices
ā¢ Benefits-integrated guided search
ā¢ Care management notifications/alerts
Closure
ā¢ Shopping cart with check ā out
ā¢ Oder management / concierge service
ā¢ Order Modifications
ā¢ Merchant processing (consumer payment)
ā¢ EFT (health plan payment)
Post - Purchase
ā¢ Online EOB (PDF)
ā¢ Enter ratings / reviews
ā¢ Net promoter score /
surveys
Active Evaluation
ā¢ Out - of ā pocket cost share
ā¢ Financing
ā¢ Care setting preference
ā¢ Location
ā¢ View ratings / reviews
ā¢ Quality / outcomes scores
Customer Purchase Stages
13
It explains the
buying behavior,
define the prime
factors to increase
the market
acceptance
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
14. Moderating Effect on Consumer Decision Making
14This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
Text Here
Millennials Gen X
33-49
Baby
Boomers
50-68
Matures
69+14-18 19-25 26-32
15. Medium that Influence Purchase Decision
15
In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 1
Initial consideration Set
Stage 3
Moment of Purchase
Stage 2
Active Evaluation
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16. Analysing Business Situation
16
Market Size
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Target User
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Market Trend
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audience's attention.
Major Competitors
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audience's attention.
Service Available
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audience's attention.
Funds Available
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to your needs and capture your
audience's attention.
Analyse
Business Markets
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17. 17
Market Segmentation
Geographic
ā¢ Region :Text Here
ā¢ Country :Text Here
ā¢ Population :Text Here
ā¢ Climate :Text Here
ā¢ Text Here
ā¢ Text Here
Demographic
ā¢ Age :Text Here
ā¢ Gender :Text Here
ā¢ Ethnicity :Text Here
ā¢ Nationality :Text Here
ā¢ Occupation :Text Here
ā¢ Income :Text Here
ā¢ Family Size :Text Here
Psychographic
ā¢ Lifestyle :Text Here
ā¢ Personality :Text Here
ā¢ Values :Text Here
ā¢ Interest :Text Here
ā¢ Text Here
ā¢ Text Here
ā¢ Text Here
Behavioral
ā¢ Brand Loyalty :Text Here
ā¢ Benefits Sought :Text Here
ā¢ User Status :Text Here
ā¢ Usage Rates :Text Here
ā¢ Occasion :Text Here
ā¢ Readiness to Buy :Text Here
Consumer Market Segmentation Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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18. Business Market Segmentation
18
Demographics
ā¢ Industry :Text Here
ā¢ Company Size :Text Here
ā¢ Location :Text Here
Operating Variable
ā¢ Technology :Text Here
ā¢ User/ Non User Status :Text Here
ā¢ Customer Capabilities :Text Here
Purchasing Approaches
ā¢ Purchasing Function :Text Here
ā¢ Power Structure :Text Here
ā¢ Nature of Existing Capabilities
:Text Here
Situational Factors
ā¢ Urgency :Text Here
ā¢ Specific Application :Text Here
ā¢ Size of Order :Text Here
Personal Characteristics
ā¢ Buyer Seller Similarity :Text Here
ā¢ Attitude towards Risk :Text Here
ā¢ Loyalty :Text Here
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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01
02
03
04
05
19. International Market Segmentation
19
Geographic
ā¢ Region :Text Here
ā¢ Country :Text Here
ā¢ Population :Text Here
ā¢ Climate :Text Here
ā¢ Language :Text Here
ā¢ Occupation :Text Here
ā¢ Income :Text Here
ā¢ Nationality :Text Here
Economic
ā¢ Country :Text Here
ā¢ Interest :Text Here
Political-Legal
ā¢ Lifestyle :Text Here
ā¢ Beliefs :Text Here
ā¢ Social Groups :Text Here
ā¢ Ethnicity :Text Here
ā¢ Values :Text Here
Cultural
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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20. Build Strong Brands
20
Creating Brand Equity
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needs and capture your audience's attention.
Crafting Brand Positioning
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Develop Strategic Positioning
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needs and capture your audience's attention.
Dealing with Competition
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needs and capture your audience's attention.
21. Category
Indicators / Effects
Brand
Loyalty
ā¢ Reduce
marketing
costs
ā¢ Trade
Leverage
Brand
Awareness
ā¢ Familiarity ā
linking
ā¢ Signal of
substance /
commitment
Perceived
Quality
ā¢ Reason to
buy
ā¢ Price
ā¢ Channel
member
interest
Brand
Associations
ā¢ Differentiating /
Positioning
ā¢ Reason to buy
ā¢ Create positive
attitude /
feelings
Other
Proprietary Assets
ā¢ Competitive
advantage
Provides value to customers by
enhancing customerās:
ā¢ Confidence in the purchase decision
ā¢ Use satisfaction
Provides value to firm
by enhancing:
ā¢ Brand Loyalty
ā¢ Prices/ Margins
ā¢ Brand extensions
ā¢ Competitive advantage
Future Performance
Brand Equity
Create Brand Equity
21
The purpose of the
slide is to provide a
framework of value
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22. Crafting Brand Positioning
22
What the Product Does for Me
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audience's attention.
How I Would Describe the Product
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audience's attention.
How the Brand Makes Me Look
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it to your needs and capture your
audience's attention.
How the Brand Makes Me Feel
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audience's attention.
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience.
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23. Brand Positioning Framework
23
Risky
What
Competition
Has to Give
What You
Have to
offer
What
Customers
Want
Ideal Positioning
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to your needs and capture your
audience's attention.
Donāt even think about this
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audience's attention.
Competitor positioning
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audience's attention.
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24. Develop Strategic Positioning
24
Differentiation
Write Your Strategy Based on
Product Differentiation
Comprehensive
Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus
on Priorities
Mention Your
Key Focus Areas
Superior
Quality
Moderate
Prices
Customer
Value
STRATEGIC TARGET
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25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price Value Proposition
Quality Conscious
Consumers of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customers
requirements.
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26. Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Market Competitiveness- Ratings
26
28. 28
Shape the Market
Offerings
Setting
Product Strategy
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needs and capture your audience's attention.
Designing &
Managing Services
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needs and capture your audience's attention.
Developing Pricing
Strategies & Program
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needs and capture your audience's attention.
29. Setting Product Strategy 1/4
29
Key Attributes of
Your
Product / Solution
Mention Your Key Strategies /
Comments Here
Price
Positioning
Mention Your Key Strategies /
Comments Here
Business
Model
Mention Your Key Strategies /
Comments Here
Market
Position
Mention Your Key Strategies /
Comments Here
What are You Trying to Market?
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30. Setting Product Strategy 2/4
30
Launch
Team
Mention Your Key
Strategies /
Comments Here
Channel/
Partners
Mention Your Key
Strategies /
Comments Here
Target
Markets
Mention Your Key
Strategies /
Comments Here
Initial Market
Penetration Strategy
Mention Your Key
Strategies /
Comments Here
Who should be involved
internally & externally?
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31. Setting Product Strategy 3/4
31
Value proposition & key message for
Why should they adopt it?
Customers
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your needs and
capture your
audience's attention.
Channels
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editable. Adapt it to
your needs and
capture your
audience's attention.
Audience
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editable. Adapt it to
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capture your
audience's attention.
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32. Setting Product Strategy 4/4
32
How & where
should it be
done?
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33. Designing & Managing Services 1/2
33
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
c
Rationale Behind Choosing
the Objective
Text Here
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needs and capture your audience's attention.
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needs and capture your audience's attention.
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needs and capture your audience's attention.
34. Designing and Managing Services 2/2
34
Market
Skimming
Loss
Leader
Competitor
Pricing
Cost-plus
Pricing
Contribution
Pricing
Value
Pricing
Psychological
Pricing
Predatory
Pricing
Penetration
Pricing
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01 02 03 04 05 06 07 08 09
35. Developing Pricing Strategies and Programs 1/4
35
Enter the āName of Strategy here
Write your comments here stating
the reason behind selecting this
particular strategy
Strategy for Introducing this price
Enter your key strategy here i.e.
which geography you are planning to
introduce the price first
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36. Developing Pricing Strategies and Programs 2/4
36
Basic
$10 Per month
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to your needs and capture your
audience's attention.
Pro
$20 Per month
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to your needs and capture your
audience's attention.
Advanced
$30 Per month
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to your needs and capture your
audience's attention.
Business
$40 Per month
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to your needs and capture your
audience's attention.
Platinum
$50 Per month
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to your needs and capture your
audience's attention.
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37. Developing Pricing Strategies and Programs 3/4
37
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Mega Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
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38. Developing Pricing Strategies and Programs 4/4
38
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
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39. Deliver Value
39
Manage
Channel Partner
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to your needs and capture your
audience's attention.
Managing Retailing,
Wholesaling, & Logistics
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it to your needs and capture your
audience's attention.
40. Manage Channel Partner 1/3
40
Face-to-Face &
WebEx Training
Prepare advanced, hands on training program & deliver
it live via WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash
Email Newsletter
To provide recent news on promotions,
incentives, sales tools & more. Add other details
as well like person who is accountable for
implementing, timelines etc
Video
Library
When it is to be launched
All Trainings, instructed guide & announcements
will be available on (mention platform name)
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41. Manage Channel Partner 2/3
41
Name 1
Mention Key Comments
Name 1
Mention Key Comments
Name 2
Mention Key Comments
Name 2
Mention Key Comments
Name 3
Mention Key Comments
Name 3
Mention Key Comments
Tier1ChannelPartners
Tier2ChannelPartners
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
01 Product 1 Text Here Text Here
02 Product 2 Text Here Text Here
03 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2
43This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Information Flow
Physical Flow
Purchasing and
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Supply Chain Management
Supply Side Demand Side
Second
Tier Supplier
First
Tier Supplier
Second
Tier Customer
First
Tier Supplier
Distribution &
Warehousing
Supply Manufacturing Retail Consumer End
Customer
44. Managing Retailing, Wholesaling, & Logistics 2/2
44
The 5 major segment that are
analyzed in the first stage are
as follows
Complete Previous
Expenditure
Records & Volumes
Expenditure
Divided by Items
& Sub Items
Expenditure by
Division ,
Department or User
Expenditure
by the
Supplier
Future Demand
Projections
or Budgets
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45. Communicate the Value
45
Designing and Managing
Integrated Marketing
Communications
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to your needs and capture your
audience's attention.
Marketing Reach
by Channels
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it to your needs and capture your
audience's attention.
46. Designing and Managing Integrated Marketing Communications
46
Print Ads Trade Fairs Canvassing Direct Mail
Online
Advertising
Tele
Marketing
Referrals
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47. Marketing Reach by Channels (1/2)
47
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
Offline Marketing
Events
Print Ad
Sponsorships
Radio
Target
Audience
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis your
requirements
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48. Current Yearās
Acquisition Sources
Print Ads
Referrals
Trade Fairs
Tele Marketing
Emails
Online Media
10%
25%
30%
21%
6%
8%
Marketing Reach by Channels (2/2)
48This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
49. Create Successful Long-term Growth
49
Introducing New
Market offerings
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capture your audience's attention.
New Product
Detailed Overview
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capture your audience's attention.
Tapping into
Global Markets
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capture your audience's attention.
50. Introducing New Market Offerings- Product Introduction
50
Idea
ā¢ Explain the product idea in
brief: e.g. to lock & unlock
door from your smartphone
ā¢ Text Here
Product Details
ā¢ Explain the product idea in detail
for e.g. Requirement of the product
ā¢ Technology used
ā¢ Benefits
Now is the best time to
explain your product
idea in an effective
manner so that the
audience gets
immersed in it right
from the beginning
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51. New Product Detailed Overview
51
Strategic
ā¢ Degree to Which Project Aligns
With Business Strategy
ā¢ Strategic Importance
Product Advantage
Market Attractiveness
Synergies
Technical Feasibility
Profitability Analysis
ā¢ Unique Benefits
ā¢ Meets Customer Needs Better
ā¢ Value For Money
ā¢ Market Size
ā¢ Market Growth
ā¢ Competitive Situation
ā¢ Market Size
ā¢ Market Growth
ā¢ Competitive Situation
ā¢ Technical Gap
ā¢ Complexity
ā¢ Technical Uncertainty
ā¢ Expected Profitability (Magnitude ; E. G. NPV )
ā¢ Return(e.g. IRR)
ā¢ Payback Period
ā¢ Low Cost And Fast to Do
This step is crucial to
ensure that
unsuitable ideas are
rejected as soon as
possible as Ideas
need to be
considered objectively
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01
02
03
04
05
06
52. Tapping into Global Markets
52
20%
Sales
North America
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to your needs and capture your
audience's attention.
35%
Sales
Asia
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to your needs and capture your
audience's attention.
15%
Sales
Australia
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to your needs and capture your
audience's attention.
30%
Sales
South America
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to your needs and capture your
audience's attention.
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54. Marketing Management Dashboard 1/5
54
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign ā Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign ā Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign ā Last 12 weeks
c
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 2
vs Budget of 30.000$
60%
Campaign 3
vs Budget of 50.000$
80%
55. Marketing Management Dashboard 2/5
55
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
56. Marketing Management Dashboard 3/5
56
Customers by Region
30 20 20 30
30%
24%
20%
26%
30%
20%
40%
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
8
9
Revenue & Sales ā Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
200
Active Customers
10.362
Solid Units
4.560
total Revenue
2.563
Net Profit
Sales by
Product
Category
57. Marketing Management Dashboard 4/5
57
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week of Year
0
0.5
1
1.5
2
2.5
3
3.5
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15
Bounce Rate By Week of Year
45%
25%
20%
10%
Direct
Display
Organic
Paid
Traffic Sources
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Campaigns By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Pages By Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth
Share of Influencerā
Voice
Volume Per
Conversation &
Reach
Ratio of Positive ,
Negative & Neutral
Sentiment
Traffic to
Product Pages
Engagement
Percent of Community Interacting
With Content
Interaction
Per Followers
Content
Virality & Velocity
ā Likesā, Re-tweets,
Shares, Mentions,
Etc
Campaign
#Hashtag Use
Lead
Generation
Cost Per Lead
From Social Channel
Social Media āS
Assist In Purchase
Path
Qualified Sales
Leads From Social
Reach Within
Target Audience
# of White
Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue & Trial
Downloads Through Tracked Links
Cost
Per Acquisition
Conversion Rates &
Average Order Value
From Social
Channels
Revenue Attribution
For Key Influencers
On-site Product
Review Influences
on
Conversion Rates
Customer
Support
Cost Savings
(Call Deflection)
Avg. Time
to Issue Resolution
Chane In Sentients
Around Support
Issue
Number of
Issues Resolved
Issue Resolution
Rate Per Agent
Advocacy
Number of
Active Advocates
Share
of Influence
Percent of Brand
Communication
Driven By Advocates
Influence Score &
Reach of Advocates
Revenue
Attributable to
Advocates
Product
Innovation
Number of Product
Ideas Submitted
Number of Ideas
Included In Product
Developing
Number of
Bugs Reported &
Fixed
Size of Community
Providing Product
Feedback
Engagement Rates
In Product Forums
60. KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
event, trade show, on-line
subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses
divided by marketing investment in lead
generation programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating lead
generation to new client
acquisition results
New Client
Acquisition
RFP & collateral marketing
material, targeted advertising,
strategic investment tactics
Marketingās contribution to the
cost of acquisition
(Marketingās cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by present value of new
business over 12 months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication,
special promotion
Marketingās
contribution to retention
(Marketingās cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by client revenues, less gross
margin & lost revenues form clients who
were not retained over a 12 month
period
Increasing result may indicate that
marketing activities are costly. It may
be worth the investment for highly
profitable clients. Consider segmenting
clients according to potential for new
business & long-term profits & allocates
budgets accordingly.
Marketing Management KPI Metrics 2/2
60
64. 64
0
1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
Years 2020
Column Chart
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select āEdit Dataā.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select āEdit Dataā.
Product 02
Product01
Product02
65. 65
0
1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
Area Chart
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select āEdit Dataā.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select āEdit Dataā.
Product 02
Product 01
Product 02
66. Our Mission
66
Mission
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Vision
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Goal
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67. Our Goals
67
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Goal 02
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Goal 01
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Goal 03
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Goal 04
68. 68
Our Team
John Doe
Designation
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Anita Parker
Designation
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69. Comparison
69
60%
40%
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needs and capture your
audienceās attention.
2018 2019 2020
Female 30% 40% 60%
Male 70% 60% 40%