Presenting this set of slides with name - New Product Introduction Process PowerPoint Presentation Slides. The stages in this process are New Product Overview, New Product Introduction Process, New Product Summary.
New Product Overview PowerPoint Presentation SlidesSlideTeam
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New Product Review PowerPoint Presentation Slides SlideTeam
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New Product Development Powerpoint Presentation SlidesSlideTeam
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New Product Launch Tools And Techniques PowerPoint Presentation SlidesSlideTeam
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Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
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Business Strategy PowerPoint Presentation Slides SlideTeam
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New Product Overview PowerPoint Presentation SlidesSlideTeam
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New Product Review PowerPoint Presentation Slides SlideTeam
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New Product Development Powerpoint Presentation SlidesSlideTeam
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New Product Launch Tools And Techniques PowerPoint Presentation SlidesSlideTeam
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Sales Training PowerPoint Presentation Slides SlideTeam
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Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
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Business Strategy PowerPoint Presentation Slides SlideTeam
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Product Sale Proposal Powerpoint Presentation SlidesSlideTeam
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New Product Introduction Process Powerpoint Presentation SlidesSlideTeam
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Presenting this set of slides with name - New Product Introduction Process Powerpoint Presentation Slides. The stages in this process are New Product Overview, New Product Introduction Process, New Product Summary. https://bit.ly/3kOfA2c
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Business Plan For New Company PowerPoint Presentation SlidesSlideTeam
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Business Strategy Innovation PowerPoint Presentation Slides SlideTeam
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Sales Strategy Secrets And Tips PowerPoint Presentation SlidesSlideTeam
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Startup Business Plan Powerpoint Presentation SlidesSlideTeam
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The Operational Excellence Advantage for Contract ManufacturersBrian Murphy
Review this slideshare if you are interested in learning more about Operational Excellence, why it is important for Contract Manufacturers to pursue Operational Excellence and how you can take the first steps to pursue Operational Excellence.
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Fundamentals Of Organization Best Practices And Templates Powerpoint Presenta...SlideTeam
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Business Growth Strategy And Revenue Model PowerPoint Presentation SlidesSlideTeam
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Business Growth Strategy And Revenue Model Powerpoint Presentation SlidesSlideTeam
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Product Portfolio Planning And Analysis PowerPoint Presentation SlidesSlideTeam
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Product Sale Proposal Powerpoint Presentation SlidesSlideTeam
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The Operational Excellence Advantage for Contract ManufacturersBrian Murphy
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Customer Support And Services Guide Powerpoint Presentation SlidesSlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...SlideTeam
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...SlideTeam
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Event marketing is a strategy used to create awareness of a companys products or services through direct customer engagement. Check out Our Guide for an Effective Event Marketing template. It has been carefully designed to help companies engage their target audience effectively. Our Social Media Advertising deck highlights the benefits, emerging trends, and statistics of event advertising while also addressing common challenges faced by marketers, such as audience engagement and converting pre registrants to attendees. Our Conference Marketing PPT covers virtual and physical events, including webinars, live streaming, tradeshows, and conferences. It also provides insights on social media platforms used for promotion and outlines critical steps in event marketing, including goal setting, management checklists, activity management, audience attraction, and performance evaluation. Lastly, our Audience Engagement module details the marketing team, impact, and advertising channel costs. Access our resources today and take your event marketing to the next level.
Managing Business Customers Technology Powerpoint Presentation SlidesSlideTeam
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...SlideTeam
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
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3. PRODUCT LAUNCH PROCESS 3
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5. CONCEPT DEFINITION AND KEY CHALLENGES 5
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User Technology Innovation Process
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Product
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6. FOCUS AND VALUE PROPOSITION 6
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Write Things
Down Save
Information
Remember
Things
Customer
7. PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 7
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Death
Concept &
Start Up
Growth Maturity Decline Rebirth
8. PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 8
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Introduction
Growth
Maturity
Decline
9. INDUSTRY OVERVIEW 9
65%
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85%
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Mobile Phone
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Camera
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Laptops
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10. INDUSTRY OVERVIEW 10
0
1
2
3
4
5
6
2004 2008 2012 2016
Series 1
Series 2
Series 3
Revenue vs. Employment Growth
Private Investment in Computers and Software
0
1
2
3
4
5
2004 2008 2012 2016
Series 2
Series 1
Revenue
$8.6bn
Profit
$4.3bn
Annual
Growth 07-12
4.8%
Wages
$3.8bn
Businesses
198
Annual
Growth 12-17
3.1%
11. PORTER'S 5 FORCES MARKET ASSESSMENT 11
Threat Related Element
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Buyer Power
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Supplier Power
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Threat of Substitutes
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Industry
Competition
12. PORTER'S 5 FORCES MARKET ASSESSMENT 12
Competitive
Rivalry Bargaining Power
of Customer
Threat From Substitute
Product and / or Services
Bargaining Power
of Supplier
Threat From New
Entrants
14. 14
MARKET
GAP
ANALYSIS
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0
5
10
15
20
25
30
35
Price
Quailty
Customer Service
Product RangeDistribution Outlets
Other 1
Other 2
15. MARKET GAP ANALYSIS 15
▪ Product
▪ Price
▪ Place
▪ Promotion
▪ People
▪ Process
▪ Physical Environment
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TIME
MarketShare
Gap Analysis
17. MARKET RESEARCH FINDINGS 17
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Brand Savvy
Trading Up
Exploring
Aspirational
Connected
Proactive
Empowered
Networked
Street - Smart
Value Seeking
Social
Discerning
18. MARKET RESEARCH FINDINGS 18
01
02
03
06
05
04
The always-on
consumer
segments
Prodigies-5%
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Tribals-13%
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Personals-15%
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Talkers-13%
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Pragmatists-18%
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Occassionals-11%
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19. PRODUCT SWOT ANALYSIS 19
SWOT
S W
T O
Weakness
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OpportunityThreat
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Strength
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20. STP ANALYSIS 20
Targeting
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Positioning
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Segmentation
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21. IDEAL CUSTOMER PROFILE 21
Target Market
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Niche
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Single Person
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22. 22
IDEAL
CUSTOMER
PROFILE
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Actionable Customer Profile
Insight
Optimize
23. BUYER BEHAVIOR 23
Pricing
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01
0203
25. BUYER PROCESS MAP 25
Awareness
1-2 month
Consideration
3-4 month
Decision
1 month
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Identify Business
Problem
Build
Short List
Research
Solutions
BEGIN
DECISION
PROCESS
MAKE
DECISION
26. BUYER PROCESS MAP 26
Need Purchase
Gather
Information
Evaluate
Options
Buying
Decision
Marketing Sales
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27. MESSAGING AND POSITIONING 27
Essence
How the brand
makes me look
What the product
does for me
How the brand
makes me feel
How I would describe
the product
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28. 28
MESSAGING
AND
POSITIONING
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Competitors Brands
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Your Brand Current Position
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Ideal Brand PositionValue
Luxury
TraditionalInnovative
Gap in market
29. MESSAGING AND POSITIONING 29
What is
What it Does
What it Means
Why I Should Care
The Product
The Benefit
The Effect
The Motivation
Defined
by
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30. STRATEGIC PRODUCT FEATURES 30
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31. 31
STRATEGIC PRODUCT FEATURES
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Feature 06
32. MARKET ENTRY STRATEGY 32
Market A
Market C
Market D
Market B
Direct Local Presence Through Home Office Through Local Partner Through Global Partner
R&D Manuf. Eng. Sales Install Post-sales Target Clients
Your Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
33. COMPETITIVE BRANDS ANALYSIS 33
Client 1 Client 2 Client 3 Client 4
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34. MARKETING MIX 34
Product
PricePlace
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35. MARKETING MIX 35
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Promotion
Price
36. CHANNELS OF DISTRIBUTION 36
Agent
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START
Consumer
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37. CHANNELS OF DISTRIBUTION 37
Producer
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39. PRODUCT PRICING 39
Value surrender zone Pricing Power Zone
Zone of good intentions
White flat zone Pricing Capture Zone
Weak Medium Strong
Customer Value
Based Pricing
Competition
Based Pricing
Cost Based
Pricing
Price
Orientation
Price
Realization
40. PRODUCT LAUNCH BUDGET PLAN 40
Aerospace
and Defense
$2.6%
12.0%
Height Percentage
Of R&D Budget
10.0%
Healthcare
Area – Amount
Spent (Us$
Billion)
$13.6%
Consumer
$1.7%
7.9%
Chemicals and
Energy
$2.9%
7.2%
Auto
$6.5%
6.3%
Computing and
Electronics
$9.7%
5.7%
Other
$0.9%
8.6%
Software and
Internet
$7.7%
15.0%
Industrials
7.1%
$4.7%
Telecom
6.9%
$1
Average
8.1%
41. BREAK EVEN ANALYSIS 41
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Units
Sales
Break Even Point
Profit
Loss
42. CONTINGENCY PLAN 42
Primary strategy Reality update Contingency strategy
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43. CONTINGENCY PLAN 43
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44. LAUNCH STAGES: PRE LAUNCH AND POST 44
02
01
03 This slide is 100% editable. Adapt
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45. LAUNCH STAGES: PRE LAUNCH AND POST 45
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Post Launch
01
02
03
46. GO-TO-MARKET WORK STREAM 46
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47. GO-TO-MARKET WORK STREAM 47
What To
Sell
Where To
Sell
How To
Sell
Marketing
Strategy
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Markets
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Customers
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Products
48. CORE MARKETING DELIVERABLES 48
Content Marketing
Pay-per-click
E- Mail Marketing
Reputation Management
Website Design
Digital Design
SEO Services
Social Media
49. CORE MARKETING DELIVERABLES 49
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Partnerships
04
Distribution
01
Promotions
03
Advertising
05
Events
02
50. MARKETING LAUNCH PLAN 50
05
06
07
0804
03
02
01
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51. MARKETING OPERATIONS PLAN 51
04
03
01
02
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52. ADVERTISING AND PROMOTION PLAN 52
Conversion
Action
Conversion
Pattern (Tracking)
Micro-
Conversions
Awareness,
Education,
Conversion
Ideal Media
Mix
Page/Visits,
Time On Site,
Loyalty, Etc.
CTR, Conversion
Rate, Bounce Rate
Target
Conversions
Target CPA
Positive
Broad Marketing
Objective
Target User
Target Market
Campaign
Objective
Media MixConversion KPIs
Conversion
value
ROI
53. ADVERTISING AND PROMOTION PLAN 53
Incentive
Incentive Digital Properties
Endorsements
Outposts
Advertising
Content
Partnerships
Influencer Engagement
OWNED
PAID
EARNED
SOCIAL
54. LAUNCH TEAM STRUCTURE AND RULES 54
Division Chief
Manager
01
Manager
02
Manager
03
Manager
04
Communication
& Brand
Product
Marketing
Integrated
Marketing
Field & Partner
Marketing
Digital Marketing
& Operations
55. 55
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PRODUCT
PACKAGING
STRATEGY
56. PRODUCT PACKAGING STRATEGY 56
Be
Innovative
Reduce
Packaging
Minimize Impact
During Use
Identify Manufacturing
Wastes
Optimized
Lifetime
Research Low
Impact Materials
Design For
Recycling & Reuse
Design
For
LIFETIME
57. 57
Launch Monitoring
And Adjustments
Product
Success Drivers
Current
State
Goal
State
1.8
2.5
4.0
2.3
3.0
4.5
Item 01
Item 02
Item 03
Item 04 3.5 4.0
Effectiveness
Score(out Of 100)
62
32
32
28
12
Product
Strategy
Process
Definition
Portfolio
Management
Skills &
Discipline
Product Development Maturity Index
62. CUSTOMER’S JOURNEY TO SALES 62
Increasing
Market
Share
Account Intelligence
Qualification
RFP
Sales Presentations
Tech Note
Needs Analysis Demos
Business Analysis
Value Demonstration
ROI
References
Scope &Proposal
Negotiation
Pricing
Close.
Increasing
Mind
Share
Corp Identify
Positioning
Messaging
Lead Generation
Website
Public Relations
Social Media
SEO/SEM
White Papers
Newsletters
Success Stories
User Groups
Downloads
User Conferences.
Qualified
Prospect
Need
Analysis
Business
Impact
Scope &
Proposal
Close
Marketing Sales
65. 65
Goals
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Mission
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Vision
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OUR
VISION
66. OUR TEAM 66
CEO
John Smith
Product Manager
Lily William
Marketing Manager
Bill DoeJulie Hill
Financial manager
67. ABOUT US
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67
68. 68
OURGOAL
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69. FINANCIALS 69
01
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155%
+10%
02
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249%
+12%
03
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66%
-62%
71. TIME LINE 71
2011
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2010 2012
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2013
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Start
72. TIME LINE 72
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2014
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2015
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2016
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2017
Finish
73. POST IT 73
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74. CIRCULAR 74
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01
02
03
04
05
06
75. VENN 75
Text
Here
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03
02
05
04
01
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76. SILHOUETTES 76
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77. FUNNEL 77
01
02
03
04
05
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