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The document outlines a strategic marketing plan designed to connect with customers, communicate value, and build strong brands for long-term growth. It emphasizes the use of environmental scanning, SWOT analysis, and market opportunity assessments to inform decision-making. It also highlights creating customer loyalty and value through integrated marketing strategies and brand positioning.

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Strategic Marketing Plan Your Company Name 1
2 CONTENTS Connect with Customers Communicate the Value Build Strong Brands Create Successful Long-term Growth Shape the Market Offerings KPI’s and Dashboard Capture Marketing Insights Deliver Value
Capture Marketing Insights 3 Gathering Information & Scanning the Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4 PESTEL Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. P E E L Environment • Recycling and Waste Management Policies • Text here • Text Here Politics • Government Policy • Text here • Text Here Economics • Growth Rates and Tax Policies • Text here • Text Here S Society • Population Growth and Demographics • Text here • Text Here T Technology • Emerging Technologies • Text here • Text Here Legislation • Laws regarding consumer protection • Text here • Text Here
5 SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. StrengthsS • What is the USP of Business? • How are you better than competitor? • Text here WeaknessesW • What sort of skills require to work on? • What are the require resources? • Text here ThreatsT • Are there any untouched potential market areas? • Text here OpportunitiesO • What are our Competitors doing that we are not? • Are there any government regulations that could hamper our business? • Text Here.
6 Global Market Potential Graphical Format This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Region Market Size (In Billion) Growth Size (In %) USA $ 200 10% Brazil $ 250 8% Africa $ 305 5.2 % Australia $ 500 15 % Russia $ 420 20 % USA Brazil Russia Australia Africa
Global Market Potential Tabular Format 7This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Region Market Analysis 2016 2017 2018 2019 2020 CAGR(2017 -2021) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx
Market Survey Insights 8 Add your Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your Key takeaways from this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Opportunity Analysis 9 Market Opportunity Analysis • To Evaluate Opportunities • To Determine Attractiveness & Probability of Success Can benefit convince target markets? Can target markets be reached with cost effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it Profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10 Connect with Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Creating Customer Value 11 Understand the marketplace, customer needs and wants • Research the marketplace, customer needs and wants • Manage marketing information and customer data • Text here • Text here 01 Design a customer driven marketing strategy • Select customers to serve: segmentation and targeting • Design a value proposition: differentiation and positioning • Text here • Text here 02 Construct an integrated marketing programme • Product (or service) design and building strong brands • Pricing and making attractive • Place (distribution): making available • Promotion: communicate customer value • Text here • Text here 03 Build profitable relationships and create delight • CRM: building strong relations with target customers • PRM: building strong relations with marketing partners • Text here • Text here 04 Capture value from Customers in return Capture Value from customers to create profit and customer equity • Create customers satisfaction and delight • Capture customers lifetime value • Increase market share and share of customers • Text here • Text here 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Creating Customer Loyalty 12 Description Earn Points and Redeem for Rewards Receive Cashback Relative to Their Transaction Spend Rewards for Privilege Member Only Advantages Flexible and offers Control Easy to Manage Most Profitable (for Elite Members Only) Disadvantages Text Here Text Here Text Here Typical offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Titles Loyalty Programs Bonus Points Rebate Program Recognition Program
Initial Consideration • Incentives • Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Closure • Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Customer Purchase Stages 13 It explains the buying behavior, define the prime factors to increase the market acceptance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Moderating Effect on Consumer Decision Making 14This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66% 77% 65% 95% 76% 73% 57% 5% 35% 25% 57% 55% 86% 53% 60% 60% 66% 16% 36% 44% 80% 55% 38% 30% 58% 23% 23% 23% 58% 85% 47% 8% 18% 18% 22% 22% 17% 21% 62% 21% 17% 14% 32% 9% 48% 29% 12% 20% 58% 78% 28% 78% 8% 30% An endorsement from an celebrity Recommendations from a friend / Family SMS / text message ad Video game advertising Online review by someone you do not know An endorsement from an online personality Recommendation from within your social media circle Recommendation from within your social media circle Television ads Ads delivered through social media platforms 70% 60% 50% 48% 40% 35% 30% 25% 20% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+14-18 19-25 26-32
Medium that Influence Purchase Decision 15 In Mature Markets In Developing Markets 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth Stage 1 Initial consideration Set Stage 3 Moment of Purchase Stage 2 Active Evaluation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Analysing Business Situation 16 Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyse Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
17 Market Segmentation Geographic • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Text Here • Text Here Demographic • Age :Text Here • Gender :Text Here • Ethnicity :Text Here • Nationality :Text Here • Occupation :Text Here • Income :Text Here • Family Size :Text Here Psychographic • Lifestyle :Text Here • Personality :Text Here • Values :Text Here • Interest :Text Here • Text Here • Text Here • Text Here Behavioral • Brand Loyalty :Text Here • Benefits Sought :Text Here • User Status :Text Here • Usage Rates :Text Here • Occasion :Text Here • Readiness to Buy :Text Here Consumer Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Business Market Segmentation 18 Demographics • Industry :Text Here • Company Size :Text Here • Location :Text Here Operating Variable • Technology :Text Here • User/ Non User Status :Text Here • Customer Capabilities :Text Here Purchasing Approaches • Purchasing Function :Text Here • Power Structure :Text Here • Nature of Existing Capabilities :Text Here Situational Factors • Urgency :Text Here • Specific Application :Text Here • Size of Order :Text Here Personal Characteristics • Buyer Seller Similarity :Text Here • Attitude towards Risk :Text Here • Loyalty :Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
International Market Segmentation 19 Geographic • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Language :Text Here • Occupation :Text Here • Income :Text Here • Nationality :Text Here Economic • Country :Text Here • Interest :Text Here Political-Legal • Lifestyle :Text Here • Beliefs :Text Here • Social Groups :Text Here • Ethnicity :Text Here • Values :Text Here Cultural Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Build Strong Brands 20 Creating Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Category Indicators / Effects Brand Loyalty • Reduce marketing costs • Trade Leverage Brand Awareness • Familiarity – linking • Signal of substance / commitment Perceived Quality • Reason to buy • Price • Channel member interest Brand Associations • Differentiating / Positioning • Reason to buy • Create positive attitude / feelings Other Proprietary Assets • Competitive advantage Provides value to customers by enhancing customer’s: • Confidence in the purchase decision • Use satisfaction Provides value to firm by enhancing: • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage Future Performance Brand Equity Create Brand Equity 21 The purpose of the slide is to provide a framework of value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Crafting Brand Positioning 22 What the Product Does for Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Positioning Framework 23 Risky What Competition Has to Give What You Have to offer What Customers Want Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Develop Strategic Positioning 24 Differentiation Write Your Strategy Based on Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus on Priorities Mention Your Key Focus Areas Superior Quality Moderate Prices Customer Value STRATEGIC TARGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Competitive Analysis 25 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customers requirements. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion Market Competitiveness- Ratings 26
Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 Market Competitiveness- Score 27
28 Shape the Market Offerings Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 1/4 29 Key Attributes of Your Product / Solution Mention Your Key Strategies / Comments Here Price Positioning Mention Your Key Strategies / Comments Here Business Model Mention Your Key Strategies / Comments Here Market Position Mention Your Key Strategies / Comments Here What are You Trying to Market? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 2/4 30 Launch Team Mention Your Key Strategies / Comments Here Channel/ Partners Mention Your Key Strategies / Comments Here Target Markets Mention Your Key Strategies / Comments Here Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here Who should be involved internally & externally? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 3/4 31 Value proposition & key message for Why should they adopt it? Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 4/4 32 How & where should it be done? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing & Managing Services 1/2 33 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming c Rationale Behind Choosing the Objective Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing and Managing Services 2/2 34 Market Skimming Loss Leader Competitor Pricing Cost-plus Pricing Contribution Pricing Value Pricing Psychological Pricing Predatory Pricing Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 07 08 09
Developing Pricing Strategies and Programs 1/4 35 Enter the “Name of Strategy here Write your comments here stating the reason behind selecting this particular strategy Strategy for Introducing this price Enter your key strategy here i.e. which geography you are planning to introduce the price first This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies and Programs 2/4 36 Basic $10 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro $20 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advanced $30 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business $40 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Platinum $50 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies and Programs 3/4 37 Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 20s per month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Mega Plan 50s per month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies and Programs 4/4 38 Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Deliver Value 39 Manage Channel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 1/3 40 Face-to-Face & WebEx Training Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Channel Flash Email Newsletter To provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Video Library When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 2/3 41 Name 1 Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments Name 3 Mention Key Comments Tier1ChannelPartners Tier2ChannelPartners This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 3/3 42 Sr. No. Product / Service Pricing Pricing Rational 01 Product 1 Text Here Text Here 02 Product 2 Text Here Text Here 03 Product 3 Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Managing Retailing, Wholesaling, & Logistics 1/2 43This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Information Flow Physical Flow Purchasing and Supply Management Materials Management Physical Distribution Management Logistics Supply Chain Management Supply Side Demand Side Second Tier Supplier First Tier Supplier Second Tier Customer First Tier Supplier Distribution & Warehousing Supply Manufacturing Retail Consumer End Customer
Managing Retailing, Wholesaling, & Logistics 2/2 44 The 5 major segment that are analyzed in the first stage are as follows Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by Division , Department or User Expenditure by the Supplier Future Demand Projections or Budgets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Communicate the Value 45 Designing and Managing Integrated Marketing Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing and Managing Integrated Marketing Communications 46 Print Ads Trade Fairs Canvassing Direct Mail Online Advertising Tele Marketing Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Marketing Reach by Channels (1/2) 47 Online Marketing Social Media SEO Blogs Email PPC Affiliates Offline Marketing Events Print Ad Sponsorships Radio Target Audience We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Current Year’s Acquisition Sources Print Ads Referrals Trade Fairs Tele Marketing Emails Online Media 10% 25% 30% 21% 6% 8% Marketing Reach by Channels (2/2) 48This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Create Successful Long-term Growth 49 Introducing New Market offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Introducing New Market Offerings- Product Introduction 50 Idea • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here Product Details • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
New Product Detailed Overview 51 Strategic • Degree to Which Project Aligns With Business Strategy • Strategic Importance Product Advantage Market Attractiveness Synergies Technical Feasibility Profitability Analysis • Unique Benefits • Meets Customer Needs Better • Value For Money • Market Size • Market Growth • Competitive Situation • Market Size • Market Growth • Competitive Situation • Technical Gap • Complexity • Technical Uncertainty • Expected Profitability (Magnitude ; E. G. NPV ) • Return(e.g. IRR) • Payback Period • Low Cost And Fast to Do This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06
Tapping into Global Markets 52 20% Sales North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Sales Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Sales Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Sales South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
53 Dashboard and KPIs
Marketing Management Dashboard 1/5 54 2020-01-21 2020-01-22 2020-01-23 2020-01-24 2020-01-25 2020-01-26 2020-01-27 2020-01-28 2020-01-29 2020-01-30 Daily Impressions by Campaign – Last 12 Weeks 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% Acquisition by Campaign – Last 12 weeks c 586 Total Impressions 2580 Total Click 250 Total Acquisitions 147 Cost Per Acquisition Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 2 vs Budget of 30.000$ 60% Campaign 3 vs Budget of 50.000$ 80%
Marketing Management Dashboard 2/5 55 100 300 500 700 900 1100 1300 10 May 2020 11 May 2020 12 May 2020 13 May 2020 14 May 2020 15 May 2020 16 May 2020 17 May 2020 18 May 2020 Clicks vs Conversion Clicks Conversions 30 50 20 70 0 20 40 60 80 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign Campaign Performance (today) Cost Per Conversion $30.36 Conversion Rate 5% CTR 2%$2125 Total Spend 10 Conversions $200 20 $30 2% $25 Cost Per Conversion $40.5 10% Average CTR 12.36% $5200 Total Spend $3200
Marketing Management Dashboard 3/5 56 Customers by Region 30 20 20 30 30% 24% 20% 26% 30% 20% 40% 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Revenue & Sales – Last 12 months Amount Product 0 10 20 30 40 50 60 0 10 20 30 40 50 New Customer Signups 200 Active Customers 10.362 Solid Units 4.560 total Revenue 2.563 Net Profit Sales by Product Category
Marketing Management Dashboard 4/5 57 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 0.5 1 1.5 2 2.5 3 3.5 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15 Bounce Rate By Week of Year 45% 25% 20% 10% Direct Display Organic Paid Traffic Sources 2 5 3 4 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Visitors by User Type 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Channels By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Pages By Conversion 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion
Marketing Management Dashboard 5/5 58 30% Display 60% Organic 40% Paid 80% Referral ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320%
Marketing Management KPI Metrics 1/2 59 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio of Positive , Negative & Neutral Sentiment Traffic to Product Pages Engagement Percent of Community Interacting With Content Interaction Per Followers Content Virality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences on Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time to Issue Resolution Chane In Sentients Around Support Issue Number of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number of Active Advocates Share of Influence Percent of Brand Communication Driven By Advocates Influence Score & Reach of Advocates Revenue Attributable to Advocates Product Innovation Number of Product Ideas Submitted Number of Ideas Included In Product Developing Number of Bugs Reported & Fixed Size of Community Providing Product Feedback Engagement Rates In Product Forums
KPI Activities Metrics Calculation Trend Indication Demand Generation Direct & Indirect Indications at event, trade show, on-line subscription, document downloads, advertising etc. Cost Per Lead; Cost per Sales Appointment; Response rate Number of Lead/sales appts/ responses divided by marketing investment in lead generation programmes Declining ratios ,may indicates ineffective marketing activities. Determine efficiency by correlating lead generation to new client acquisition results New Client Acquisition RFP & collateral marketing material, targeted advertising, strategic investment tactics Marketing’s contribution to the cost of acquisition (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by present value of new business over 12 months Increasing result may indicate that marketing activities are costly Increasing budget can be justified if retention of clients are high. If not, identify alternative marketing tactics- digital vs print formats for collateral & advertising. Profitability & Retention of Current Clients On-going communication, special promotion Marketing’s contribution to retention (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by client revenues, less gross margin & lost revenues form clients who were not retained over a 12 month period Increasing result may indicate that marketing activities are costly. It may be worth the investment for highly profitable clients. Consider segmenting clients according to potential for new business & long-term profits & allocates budgets accordingly. Marketing Management KPI Metrics 2/2 60
Strategic Marketing Plan Icons Slide 61
62 Additional Slides
63 Coffee Break Presentation will continue in 15 minutes 10:00 am to 10:15 am
64 0 1 2 3 4 5 6 7 Jan Feb March April May June July Aug Sept Oct Nov Dec Years 2020 Column Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product01 Product02
65 0 1 2 3 4 5 6 7 Jan Feb March April May June July Aug Sept Oct Nov Dec Area Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product 01 Product 02
Our Mission 66 Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Goals 67 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 04
68 Our Team John Doe Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Comparison 69 60% 40% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2018 2019 2020 Female 30% 40% 60% Male 70% 60% 40%
Thank You 70 Contact Number 0123456789 Address # street number, city, state Email Address emailaddress123@gmail.com

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Strategic Marketing Plan Powerpoint Presentation Slides

  • 1.
  • 2.
    2 CONTENTS Connect with CustomersCommunicate the Value Build Strong Brands Create Successful Long-term Growth Shape the Market Offerings KPI’s and Dashboard Capture Marketing Insights Deliver Value
  • 3.
    Capture Marketing Insights 3 GatheringInformation & Scanning the Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4.
    4 PESTEL Analysis This slideis 100% editable. Adapt it to your needs and capture your audience's attention. P E E L Environment • Recycling and Waste Management Policies • Text here • Text Here Politics • Government Policy • Text here • Text Here Economics • Growth Rates and Tax Policies • Text here • Text Here S Society • Population Growth and Demographics • Text here • Text Here T Technology • Emerging Technologies • Text here • Text Here Legislation • Laws regarding consumer protection • Text here • Text Here
  • 5.
    5 SWOT Analysis This slideis 100% editable. Adapt it to your needs and capture your audience's attention. StrengthsS • What is the USP of Business? • How are you better than competitor? • Text here WeaknessesW • What sort of skills require to work on? • What are the require resources? • Text here ThreatsT • Are there any untouched potential market areas? • Text here OpportunitiesO • What are our Competitors doing that we are not? • Are there any government regulations that could hamper our business? • Text Here.
  • 6.
    6 Global Market PotentialGraphical Format This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Region Market Size (In Billion) Growth Size (In %) USA $ 200 10% Brazil $ 250 8% Africa $ 305 5.2 % Australia $ 500 15 % Russia $ 420 20 % USA Brazil Russia Australia Africa
  • 7.
    Global Market PotentialTabular Format 7This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Region Market Analysis 2016 2017 2018 2019 2020 CAGR(2017 -2021) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx
  • 8.
    Market Survey Insights 8 Addyour Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your Key takeaways from this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9.
    Market Opportunity Analysis 9 MarketOpportunity Analysis • To Evaluate Opportunities • To Determine Attractiveness & Probability of Success Can benefit convince target markets? Can target markets be reached with cost effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it Profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10.
    10 Connect with Customers This slide is100% editable. Adapt it to your needs and capture your audience's attention. Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11.
    Creating Customer Value 11 Understandthe marketplace, customer needs and wants • Research the marketplace, customer needs and wants • Manage marketing information and customer data • Text here • Text here 01 Design a customer driven marketing strategy • Select customers to serve: segmentation and targeting • Design a value proposition: differentiation and positioning • Text here • Text here 02 Construct an integrated marketing programme • Product (or service) design and building strong brands • Pricing and making attractive • Place (distribution): making available • Promotion: communicate customer value • Text here • Text here 03 Build profitable relationships and create delight • CRM: building strong relations with target customers • PRM: building strong relations with marketing partners • Text here • Text here 04 Capture value from Customers in return Capture Value from customers to create profit and customer equity • Create customers satisfaction and delight • Capture customers lifetime value • Increase market share and share of customers • Text here • Text here 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12.
    Creating Customer Loyalty 12 Description EarnPoints and Redeem for Rewards Receive Cashback Relative to Their Transaction Spend Rewards for Privilege Member Only Advantages Flexible and offers Control Easy to Manage Most Profitable (for Elite Members Only) Disadvantages Text Here Text Here Text Here Typical offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Titles Loyalty Programs Bonus Points Rebate Program Recognition Program
  • 13.
    Initial Consideration • Incentives •Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Closure • Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Customer Purchase Stages 13 It explains the buying behavior, define the prime factors to increase the market acceptance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14.
    Moderating Effect onConsumer Decision Making 14This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66% 77% 65% 95% 76% 73% 57% 5% 35% 25% 57% 55% 86% 53% 60% 60% 66% 16% 36% 44% 80% 55% 38% 30% 58% 23% 23% 23% 58% 85% 47% 8% 18% 18% 22% 22% 17% 21% 62% 21% 17% 14% 32% 9% 48% 29% 12% 20% 58% 78% 28% 78% 8% 30% An endorsement from an celebrity Recommendations from a friend / Family SMS / text message ad Video game advertising Online review by someone you do not know An endorsement from an online personality Recommendation from within your social media circle Recommendation from within your social media circle Television ads Ads delivered through social media platforms 70% 60% 50% 48% 40% 35% 30% 25% 20% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+14-18 19-25 26-32
  • 15.
    Medium that InfluencePurchase Decision 15 In Mature Markets In Developing Markets 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth Stage 1 Initial consideration Set Stage 3 Moment of Purchase Stage 2 Active Evaluation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16.
    Analysing Business Situation 16 MarketSize This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyse Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17.
    17 Market Segmentation Geographic • Region:Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Text Here • Text Here Demographic • Age :Text Here • Gender :Text Here • Ethnicity :Text Here • Nationality :Text Here • Occupation :Text Here • Income :Text Here • Family Size :Text Here Psychographic • Lifestyle :Text Here • Personality :Text Here • Values :Text Here • Interest :Text Here • Text Here • Text Here • Text Here Behavioral • Brand Loyalty :Text Here • Benefits Sought :Text Here • User Status :Text Here • Usage Rates :Text Here • Occasion :Text Here • Readiness to Buy :Text Here Consumer Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18.
    Business Market Segmentation 18 Demographics •Industry :Text Here • Company Size :Text Here • Location :Text Here Operating Variable • Technology :Text Here • User/ Non User Status :Text Here • Customer Capabilities :Text Here Purchasing Approaches • Purchasing Function :Text Here • Power Structure :Text Here • Nature of Existing Capabilities :Text Here Situational Factors • Urgency :Text Here • Specific Application :Text Here • Size of Order :Text Here Personal Characteristics • Buyer Seller Similarity :Text Here • Attitude towards Risk :Text Here • Loyalty :Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
  • 19.
    International Market Segmentation 19 Geographic •Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Language :Text Here • Occupation :Text Here • Income :Text Here • Nationality :Text Here Economic • Country :Text Here • Interest :Text Here Political-Legal • Lifestyle :Text Here • Beliefs :Text Here • Social Groups :Text Here • Ethnicity :Text Here • Values :Text Here Cultural Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20.
    Build Strong Brands 20 CreatingBrand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21.
    Category Indicators / Effects Brand Loyalty •Reduce marketing costs • Trade Leverage Brand Awareness • Familiarity – linking • Signal of substance / commitment Perceived Quality • Reason to buy • Price • Channel member interest Brand Associations • Differentiating / Positioning • Reason to buy • Create positive attitude / feelings Other Proprietary Assets • Competitive advantage Provides value to customers by enhancing customer’s: • Confidence in the purchase decision • Use satisfaction Provides value to firm by enhancing: • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage Future Performance Brand Equity Create Brand Equity 21 The purpose of the slide is to provide a framework of value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22.
    Crafting Brand Positioning 22 Whatthe Product Does for Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23.
    Brand Positioning Framework 23 Risky What Competition Hasto Give What You Have to offer What Customers Want Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24.
    Develop Strategic Positioning 24 Differentiation WriteYour Strategy Based on Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus on Priorities Mention Your Key Focus Areas Superior Quality Moderate Prices Customer Value STRATEGIC TARGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25.
    Competitive Analysis 25 Company & Product Target Customers Key Benefits PriceValue Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customers requirements. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26.
    Ratings Key Success FactorsOwn Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion Market Competitiveness- Ratings 26
  • 27.
    Own Competitor 1Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 Market Competitiveness- Score 27
  • 28.
    28 Shape the Market Offerings Setting ProductStrategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29.
    Setting Product Strategy1/4 29 Key Attributes of Your Product / Solution Mention Your Key Strategies / Comments Here Price Positioning Mention Your Key Strategies / Comments Here Business Model Mention Your Key Strategies / Comments Here Market Position Mention Your Key Strategies / Comments Here What are You Trying to Market? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30.
    Setting Product Strategy2/4 30 Launch Team Mention Your Key Strategies / Comments Here Channel/ Partners Mention Your Key Strategies / Comments Here Target Markets Mention Your Key Strategies / Comments Here Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here Who should be involved internally & externally? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31.
    Setting Product Strategy3/4 31 Value proposition & key message for Why should they adopt it? Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32.
    Setting Product Strategy4/4 32 How & where should it be done? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33.
    Designing & ManagingServices 1/2 33 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming c Rationale Behind Choosing the Objective Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34.
    Designing and ManagingServices 2/2 34 Market Skimming Loss Leader Competitor Pricing Cost-plus Pricing Contribution Pricing Value Pricing Psychological Pricing Predatory Pricing Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 07 08 09
  • 35.
    Developing Pricing Strategiesand Programs 1/4 35 Enter the “Name of Strategy here Write your comments here stating the reason behind selecting this particular strategy Strategy for Introducing this price Enter your key strategy here i.e. which geography you are planning to introduce the price first This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36.
    Developing Pricing Strategiesand Programs 2/4 36 Basic $10 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro $20 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advanced $30 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business $40 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Platinum $50 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37.
    Developing Pricing Strategiesand Programs 3/4 37 Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 20s per month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Mega Plan 50s per month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38.
    Developing Pricing Strategiesand Programs 4/4 38 Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39.
    Deliver Value 39 Manage Channel Partner Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40.
    Manage Channel Partner1/3 40 Face-to-Face & WebEx Training Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Channel Flash Email Newsletter To provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Video Library When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41.
    Manage Channel Partner2/3 41 Name 1 Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments Name 3 Mention Key Comments Tier1ChannelPartners Tier2ChannelPartners This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42.
    Manage Channel Partner3/3 42 Sr. No. Product / Service Pricing Pricing Rational 01 Product 1 Text Here Text Here 02 Product 2 Text Here Text Here 03 Product 3 Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 43.
    Managing Retailing, Wholesaling,& Logistics 1/2 43This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Information Flow Physical Flow Purchasing and Supply Management Materials Management Physical Distribution Management Logistics Supply Chain Management Supply Side Demand Side Second Tier Supplier First Tier Supplier Second Tier Customer First Tier Supplier Distribution & Warehousing Supply Manufacturing Retail Consumer End Customer
  • 44.
    Managing Retailing, Wholesaling,& Logistics 2/2 44 The 5 major segment that are analyzed in the first stage are as follows Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by Division , Department or User Expenditure by the Supplier Future Demand Projections or Budgets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45.
    Communicate the Value 45 Designingand Managing Integrated Marketing Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46.
    Designing and ManagingIntegrated Marketing Communications 46 Print Ads Trade Fairs Canvassing Direct Mail Online Advertising Tele Marketing Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47.
    Marketing Reach byChannels (1/2) 47 Online Marketing Social Media SEO Blogs Email PPC Affiliates Offline Marketing Events Print Ad Sponsorships Radio Target Audience We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 48.
    Current Year’s Acquisition Sources PrintAds Referrals Trade Fairs Tele Marketing Emails Online Media 10% 25% 30% 21% 6% 8% Marketing Reach by Channels (2/2) 48This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49.
    Create Successful Long-termGrowth 49 Introducing New Market offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50.
    Introducing New MarketOfferings- Product Introduction 50 Idea • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here Product Details • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 51.
    New Product DetailedOverview 51 Strategic • Degree to Which Project Aligns With Business Strategy • Strategic Importance Product Advantage Market Attractiveness Synergies Technical Feasibility Profitability Analysis • Unique Benefits • Meets Customer Needs Better • Value For Money • Market Size • Market Growth • Competitive Situation • Market Size • Market Growth • Competitive Situation • Technical Gap • Complexity • Technical Uncertainty • Expected Profitability (Magnitude ; E. G. NPV ) • Return(e.g. IRR) • Payback Period • Low Cost And Fast to Do This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06
  • 52.
    Tapping into GlobalMarkets 52 20% Sales North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Sales Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Sales Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Sales South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Marketing Management Dashboard1/5 54 2020-01-21 2020-01-22 2020-01-23 2020-01-24 2020-01-25 2020-01-26 2020-01-27 2020-01-28 2020-01-29 2020-01-30 Daily Impressions by Campaign – Last 12 Weeks 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% Acquisition by Campaign – Last 12 weeks c 586 Total Impressions 2580 Total Click 250 Total Acquisitions 147 Cost Per Acquisition Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 2 vs Budget of 30.000$ 60% Campaign 3 vs Budget of 50.000$ 80%
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    Marketing Management Dashboard2/5 55 100 300 500 700 900 1100 1300 10 May 2020 11 May 2020 12 May 2020 13 May 2020 14 May 2020 15 May 2020 16 May 2020 17 May 2020 18 May 2020 Clicks vs Conversion Clicks Conversions 30 50 20 70 0 20 40 60 80 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign Campaign Performance (today) Cost Per Conversion $30.36 Conversion Rate 5% CTR 2%$2125 Total Spend 10 Conversions $200 20 $30 2% $25 Cost Per Conversion $40.5 10% Average CTR 12.36% $5200 Total Spend $3200
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    Marketing Management Dashboard3/5 56 Customers by Region 30 20 20 30 30% 24% 20% 26% 30% 20% 40% 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Revenue & Sales – Last 12 months Amount Product 0 10 20 30 40 50 60 0 10 20 30 40 50 New Customer Signups 200 Active Customers 10.362 Solid Units 4.560 total Revenue 2.563 Net Profit Sales by Product Category
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    Marketing Management Dashboard4/5 57 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 0.5 1 1.5 2 2.5 3 3.5 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15 Bounce Rate By Week of Year 45% 25% 20% 10% Direct Display Organic Paid Traffic Sources 2 5 3 4 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Visitors by User Type 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Channels By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Pages By Conversion 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion
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    Marketing Management Dashboard5/5 58 30% Display 60% Organic 40% Paid 80% Referral ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320%
  • 59.
    Marketing Management KPIMetrics 1/2 59 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio of Positive , Negative & Neutral Sentiment Traffic to Product Pages Engagement Percent of Community Interacting With Content Interaction Per Followers Content Virality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences on Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time to Issue Resolution Chane In Sentients Around Support Issue Number of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number of Active Advocates Share of Influence Percent of Brand Communication Driven By Advocates Influence Score & Reach of Advocates Revenue Attributable to Advocates Product Innovation Number of Product Ideas Submitted Number of Ideas Included In Product Developing Number of Bugs Reported & Fixed Size of Community Providing Product Feedback Engagement Rates In Product Forums
  • 60.
    KPI Activities MetricsCalculation Trend Indication Demand Generation Direct & Indirect Indications at event, trade show, on-line subscription, document downloads, advertising etc. Cost Per Lead; Cost per Sales Appointment; Response rate Number of Lead/sales appts/ responses divided by marketing investment in lead generation programmes Declining ratios ,may indicates ineffective marketing activities. Determine efficiency by correlating lead generation to new client acquisition results New Client Acquisition RFP & collateral marketing material, targeted advertising, strategic investment tactics Marketing’s contribution to the cost of acquisition (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by present value of new business over 12 months Increasing result may indicate that marketing activities are costly Increasing budget can be justified if retention of clients are high. If not, identify alternative marketing tactics- digital vs print formats for collateral & advertising. Profitability & Retention of Current Clients On-going communication, special promotion Marketing’s contribution to retention (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by client revenues, less gross margin & lost revenues form clients who were not retained over a 12 month period Increasing result may indicate that marketing activities are costly. It may be worth the investment for highly profitable clients. Consider segmenting clients according to potential for new business & long-term profits & allocates budgets accordingly. Marketing Management KPI Metrics 2/2 60
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    63 Coffee Break Presentation willcontinue in 15 minutes 10:00 am to 10:15 am
  • 64.
    64 0 1 2 3 4 5 6 7 Jan Feb MarchApril May June July Aug Sept Oct Nov Dec Years 2020 Column Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product01 Product02
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    65 0 1 2 3 4 5 6 7 Jan Feb MarchApril May June July Aug Sept Oct Nov Dec Area Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product 01 Product 02
  • 66.
    Our Mission 66 Mission This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67.
    Our Goals 67 This slideis 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 04
  • 68.
    68 Our Team John Doe Designation Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69.
    Comparison 69 60% 40% This slide is100% editable. Adapt it to your needs and capture your audience’s attention. 2018 2019 2020 Female 30% 40% 60% Male 70% 60% 40%
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    Thank You 70 Contact Number 0123456789 Address #street number, city, state Email Address emailaddress123@gmail.com