This document appears to be a presentation on segmentation, targeting, and positioning. It consists of a series of slides that are labeled as being 100% editable and adaptable. The slides cover topics like the objectives, bases, and variables of market segmentation, as well as the benefits, factors affecting, and types of segmentation. Later slides discuss operating variables, purchasing approaches, situational factors, personal characteristics, and the purpose and definition of market targeting. The overall document provides an overview and template for a customizable presentation on segmentation, targeting, and positioning strategies.

1. Slide No
SEGMENTATION, TARGETING
& POSITIONING MODEL
Your Company Name
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2. Slide No 2
01
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Agenda
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3. Slide No 3
Market
Segmentation 0201
The analysis of total
demand in market into
its constituent (basic )
parts
So that sets of consumers
with distinctive needs and
behaviors patterns can be
identified
Market Segmentation Is
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4. Slide No 4
To design a marketing mix that precisely matches the expectation of customer in
the target segmentation.
Objectives
Objective Of Marketing Segmentation
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5. Slide No 5
Demographic
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Behavioral
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Psychographic
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Geographic
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audience’s attention.
01
0203
04
Bases Of Segmenting The Market
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6. Slide No 6
Region
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City
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Density
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Climate
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Geographic Segmentation
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7. Slide No 7
Age
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Education
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Family Size
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Religion
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Gender
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Nationality
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Income
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Occupation
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Demographic Segmentation
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8. Slide No 8
Lifestyle
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Personality Characteristics
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Social Status
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Psychographic Segmentation
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9. Slide No 9
Knowledge
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Attitude
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Use
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Response
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Usage
Occasion
Benefits
Benefits
Behavioral Segmentation
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10. Slide No
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01
Needs And Benefits
• Need Based
• Benefit Based
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02
Decision Roles
• Initiator
• Influence
• Decider
• Buyer
• User
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03
User And User Related
Variables
• Occasion
• User Status
• User Rate
• Buyer Readiness Stage
• Loyalty Status
• Attitude
• Multiple Bases
10
Behavioral Segmentation
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11. Slide No
Unaware Aware
Target Market
Not Tried Tried
Negative Opinion
Neutral
Favorable Opinion
Rejecter
Not Yet Repeated
Repeated
Loyal To Other Brand
Switcher
Loyal To Brand
Light User
Regular User
Heavy User
11
Breakdown Of Behavioral Segmentation
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12. Slide No 12
Appropriateness To The
Policies And Resources Of
The Company
Accessibility
Through
Promotional
Efforts
Measurability
Of Its Effective
Size
Clear Identification Of
The Segment
Factors That
Affect Market
Segmentation
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Factors That Affect Market Segmentation
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13. Slide No
Market Segmentation Facilitates The Matching Of
Products With Consumer Needs.
Market Segmentation Facilitates The Selection Of The
Most Suitable Market.
Utilize The Available Marketing Resources Effectively
Target Group Is Identified At The Initial Stage Only.
Avoid The Markets Which Are Unprofitable And
Irrelevant Promising Segments Only.
Advertising Media Can Be More Effectively Used.
Market Segmentation Offers Special Benefits To
Small Firms.
06
02
04
05
03
01
13
Benefits And Importance Of Market Segmentation
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14. Slide No 14
Demographic
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Purchasing
Approaches
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Personal
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Situational
Factors
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Operating
Variables
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Segmentation Variables
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15. Slide No
 Industry- Which industry should we serve?
 Company size- What size companies should we serve?
 Location- What geographical areas should we serve?
15
Demographic Segmentation
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16. Slide No
User Or Non
User Status
Should we serve heavy
users, medium users, light
or non users?
Customer
Capabilities
Should we serve customer
needing many or few
services?
What consumer
technologies should we
focus on?
Technology
Operating
Variable
16
Operating Variable
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17. Slide No 17
02
0301
Purchasing Function
Organization
Should we serve companies with a
highly centralized or decentralized
purchasing organization?
Nature Of Existing
Relationship
Should we serve companies with
which we share strong relationship or
go for the companies we desire?
Power Structure
Should we serve companies which are
engineering oriented or financially
oriented so on ?
Purchasing Approaches
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18. Slide No 18
Specific Application
Should We Focus On Certain
Applications Or All Applications?
Urgency
Should We Select Those Companies
Which Need Quick And Sudden Service
And Delivery?
Size Or Order
Should We Focus On Large
Orders Or Small Orders?
Situational Factors
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19. Slide No 19
Should we serve those companies
which show high loyalty to their
suppliers?
Should we serve those companies
which show high loyalty to their
suppliers?
Personal
Characteristics
Loyalty Attitude
Personal Characteristics
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20. Slide No 20
MARKET TARGETING
Market targeting refers to picking a specific group or small set of groups to which a
nosiness will advertise.
Market Targeting
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21. Slide No 21
Purpose of
MARKET TARGETING
• The main reason an organization uses MARKET TARGETING is
to give more power to its brand. Organizations also use these method
when they want to get an idea of how much of something they will sell.
• Estimates related to sales sometimes are necessary in order for a
business to get initial financing from banks or investors.
Purpose Of Market Targeting
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22. Slide No 22
Undifferentiated
Approaches
Sales Growth That Ignores Market Segment Differences And
Attempts To Appeal To All Prospective Customers With A
Single Basic Product Line Through Mass Advertising And
Distribution Also Called Mass Marketing Example.
Differentiated
Approaches
A Sales Growth Strategy In Witch Several Market Niches Or
Population Segments Are Targeted With Different Products For
Each Niche Or Segment.
Concentrated
Approaches
Growth Strategy In Which Resources Of A Firm Are Focused
On A Well Defined Market Niche Or Population Segment.
Approaches Of Market Targeting
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23. Slide No 23
Packaging
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Product Features
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Competitor Claims
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IMC Mix
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Pricing
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Retailer Mix
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Word Of Mouth
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Media Reviews
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audience's attention.
Product
Positioning
Product Positioning
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24. Slide No 24
01 02 03 04 05
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Our Plan
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25. Slide No 25
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Our Products At Glance
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26. Slide No
01
3.4%
$832.5M
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02
7.5%
$435.2M
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03
10.1
%$721.8M
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Financial Highlights
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27. Slide No
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Our Research Results
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28. Slide No
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Activities Jan Feb Mar Apr May
Activity1
Activity2
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Our Market Research Plan
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29. Slide No 29
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Our Customers
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30. Slide No 30
01
Connectivity
02
Chemistry
03
Creativity
04
Impact
05
Know- How
06
Drive
07
Attention
To Detail
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Our Elevator Pitch
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31. Slide No 31
Commitment
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Innovation
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Loyalty
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Customer Satisfaction
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Quality
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Why Customers Buy From Us
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32. Slide No 32
Your
Company
Competition
New
Markets
Existing
Markets
New
Markets
Existing
Markets
Possible Dimension
Best
Price
Best
Product
Operational
Excellence
Choice
Quality
Service
Price
Competitor 3Competitor 1
Competitor 2
Competitor 5
Competitor 4
Competitor 6
Our Positioning
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33. Slide No
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Here
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33
Our Product Vs. Competition
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34. Slide No
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34
Why We’re Better
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35. Slide No 35
ADDITIONAL
SLIDES
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36. Slide No
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Our Vision
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37. Slide No 37
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JOE SMITH
CEO
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CAROL SMITH
CEO
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JOHN SMITH
CEO
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MARY SMITH
CEO
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ANITA SMITH
CEO
Our Team
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38. Slide No 38
Mary Smith
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JOB TITLE HERE
Carol Smith
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Anita Smith
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John Smith
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About Us
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39. Slide No
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01
02
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04
05
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Our Goal
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40. Slide No
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55 %75 %
40
Comparison
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41. Slide No 41
80%
30%
70%
90%
After Effect 3Ds Max Photoshop Illustrator
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Financials
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42. Slide No 42
- Abraham Lincoln
AND SOME DAY MY CHANCE WILL COME.
I WILL PREPARE
We Can Complain Because Rose
Bushes Have Thorns, Or Rejoice
Because Thorns Bushes Have Roses
It’snotthe
yearsinyour
lifethatcount.
It’sthelife
inyouryears
Don’t believe everything you read
on the internet just because
there’s a picture with a quote
next to it.
Quotes
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43. Slide No
20%
50%
80%
Option - A
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Dashboard
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44. Slide No 44
USA MAP
25 %
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World MAP
40%
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Location
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45. Slide No 45
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2015
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2016
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Time Line
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46. Slide No
NEWS PAPER
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46
Newspaper
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47. Slide No 47
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01 02
0304
Puzzle
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48. Slide No 48
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Target
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49. Slide No
Tailor And Effective
Marketing Activities
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Effective Use Of
Resources
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Positioning &
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Stimulates Innovation
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Increased
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Increased Customer
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Identify A Competitive
Advantage
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Develop
Marketing Mix
Positioning
Target
Marketing
Market
Segmentation
01
02
03
04
05
06
07
49
Circular
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50. Slide No
01
02
03
04
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50
Venn
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51. Slide No
Think
Prepare
Communicate
Create
Manage
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51
Mind Map
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52. Slide No 52
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Grow Market
share
Market
Expansion
Customer
Retention
Cross Selling
25%
20%
15%
51%
CustomerQualityIndex
Price
Matrix
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53. Slide No 53
Lego
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54. Slide No 54
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55. Slide No 55
Process Flow
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56. Slide No
05
04
02
01
03
Visioning Exercises
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Values Voting
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SWOT Analysis
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Group Strategy & Goal
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56
Bar Graph
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57. Slide No 57
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58. Slide No 58
Customer
Won
Best Few
Initial Contact Made
Prospecting
Needs Discovery / Education
Sales Readiness Qualification
Presentation
Proposal Delivered & Negotiation
Marketing
Funnel
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59. Slide No 59
THANK YOU
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60. Slide No
Download this deck as an
Edita ble PowerPo int Presentatio n o n
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Segmentation Targeting And Positioning Model ’