The document compares the marketing mix of Accenture and Infosys. It provides an overview of each company including founding year, headquarters, key people, number of employees, assets and revenue. It then details the 7Ps of marketing mix for each company covering their products, price, place, promotion, people, physical evidence and processes. Accenture employs a V-model process while Infosys uses a waterfall model. Both companies use negotiated pricing and target TV, social media and print for promotions. Recent news and trends in the IT industry are also briefly discussed.

1. Marketing Mix Of Accenture And Infosys
Presented By:
Rounak Sharma (310)
Nikhil Varghese (320)
Vikas Singh (309)
Abhijit Verma (308)
Siddharth Rai (357)
Bikash Guru (358)

2. Magic Quadrant
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3. Company Profile - Accenture
• Founded In 1989 By Arthur Anderson (Anderson
Consulting)
• Headquarters :- Dublin (Ireland), Chicago Title
and Trust Center, USA
• Type :- Public Company
• Traded as :- NYSE: ACN
• Key people :- Pierre Nanterme (Chairman & CEO)
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4. Company Profile - Infosys
• Founded in 1981 By Narayan Murthy,
Nandan Nilekani, S. Gopalakrishnan
• Headquarters :- Electronics City Bangalore
• Type :- Public Company
• Traded As :- NSE : INFY & NYSE : INFY
• Key People :- Vishal Sikka (CEO & MD)
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5. Overall Comparison
Parameters Accenture Infosys
Number Of Employee's 3.5 lakhs 1.70 lakhs
Total Assets US $ 16.66 Billion US$ 7.53 Billion
Total Equity US $ 4.14 Billion US$ 6.57 Billion
Process Model V – Model Waterfall Model
Annual Revenue (as on
Dec 2014)
US $ 30.0 Billion US $ 8.2 Billion
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6. Marketing 7 Ps : Accenture
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7. Products
• Solution Provider
• Software Provider
• Back code Coding
• Customized Coding
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8. Price
• Negotiated Prices
• Decided By Top Level Management
• Premium Pricing
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9. Place
• Headquarters Located At Dublin, Ireland
• Indian Headquarters Located At Bangalore
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10. Promotion
• TV Ads
• Social Media
• Prints Ads
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11. Contd..
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12. People
Divisions Hierarchy
Technology S.E/SSE/T.L/A.M/M
Consultancy B.A/S.A/C/S.C
Outsourcing Tele-calling Executives
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13. Physical Evidence
• State Of Art Infrastructure
• Superior Ambience
• Retail Outlets Like CCD And KFC Is A Part
Of The Campus
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14. Process
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15. Contd..
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Deployment
Estimating
Requirements
Design and Build
Testing
Business Change

16. Demand And Capacity Management
• Inflow And Out Flow Of Business
– Priority of Tickets
• Client Handling
• Service level Agreements(SLAs)
– Low
– Medium
– High
– Critical
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17. Service Guarantee
• Service Level Agreements (SLAs)
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18. Marketing 7 Ps : Infosys
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19. Product
• Software Consultancy (Airtel Money App,
Deutsche Bank)
• Business Consultancy
• Outsourcing
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20. Price
• Negotiated Price
• Decided By Top Level Management
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21. Place
• Infosys Has 59 Global Development Centre's
Of Which 28 Are In India And 31 Are Outside
India
• Infosys Has 59 Sales Offices Around The
World Of Which 4 Are In India And 55 Are
Outside India
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22. People
• Diversity
• Number Of Employee's :- 1.70 lakhs
• SE/SSE/TL/STL
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23. Physical Evidence
• Infosys is spread across 33 countries and having beautiful
infrastructure with well automated physical ambience.
• Apart from physical evidence some of the wonderful facts
about Infosys infrastructure are
Green infrastructure
Infosys adds approximately 2-3 million sq. ft. of infrastructure annually.
Energy conservation
Infosys is one of the largest consumers of solar energy in India.
Water sustainability
Integrated water management system optimizes consumption and
recycles water in state-of-the-art treatment plants.
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24. Promotion
• TV Ads
• Social Media
• Prints Ads
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25. Contd..
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26. Process
• Infosys pioneered the Global Delivery Model (GDM). The
basic objective of this model is to take the work to the place
where talent is available (Nothing but outsourcing).
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27. Recent News
• Infosys announces Aikido enhanced service
offering
• Accenture Looks To Boost Consulting
Division Revenues With The Recent
Acquisitions
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28. Current Trends In IT Industry
• Mobile Devices
• Cloud Computing
• Virtualization
• Telework/Virtual Offices
• Alternative Productivity Applications
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