Hindustan Unilever (HUL) has a vast distribution network in India to deliver its products from manufacturers to customers. HUL uses over 7,000 redistribution stockists linked to over 1 million retail outlets across India. HUL also has various initiatives to expand its rural reach, such as Project Shakti which partners with self-help groups and microfinance organizations, and Project Streamline which places over 6,000 sub-stockists in rural villages to serve over 5,000 villages and 37% of India's rural population. HUL constantly works to develop its distribution channels to meet the changing needs of Indian consumers.

1. Presentation on Distribution
channel of Hindustan unilever
Prepared by
Jinu Philip

2. Distribution Management
• Activities which enable management of
resources and processes used to deliver
product from point of manufacture to point of
sale. This include various level.
• Delivering values to customer in form of
utility : place utility ,time utility and
possession utility.

3. Sales Partner
•

4. WHOLE SELLER
RETAILER
PETTY RETAILER

5. FRANCHIES
COMPANY OUTLET

6. Hindustan Unilever
• HUL is one the top most MNC that made it
stand in India. Hindustan Unilever Limited
(HUL) is India's largest Fast Moving Consumer
Goods Company with a heritage of over 80
years in India and touches the lives of two out
of three Indians. HUL was incorporated in
1933.

7. Vision
• The vision that inspire HUL “ We contently
develop our brands and products to keep pace
with change in consumers lives”
• HUL meets need of everyday for people feel
good look good and get more out of it.

8. DISTRIBUTION NETWORK
• HUL products are distributed thought 7000
redistribution stockiest.
• It is linked with 1 million retail outlets.
• The network that HUL has is its one of the
biggest strength.
• HUL ‘s product is available though out the
country.

9. Distribution network in Kolkata
• HUL in Kolkata mainly channel partner C&FA
and stockiest which is directly related with
retail out lets. These stockiest classified in 2
type one with investment and other without
investment. Again stockiest is divided into U1
and U2
• These stockiest cater retailers and finally
retailer to customer

10. HUL
C&FA
STOCKIEST
Project Sangam
Direct
CDS CANTEEN RETAIL OUTLET MODERN TRADE
CUSTOMER CUSTOMER CUSTOMER

11. HUL
C&FA
STOCKIEST
Wholesaler
Urban retailer
Rural retailer
CUSTOMER

12. Roads to village
• Project Shakti
Project Shakti allow HUL to reach to villages
with help of self help groups. It was back in
2000 . The women that were appointed as
Shakti entrepreneur they were called as
“Shakti Amma”

13. Self Help Group Rural consumer Micro Financing
organization
Assurance Training
NGO
HUL
Shakti Project
CASH
GOODS
REPAYMENT
Micro Finance

14. PROJECT STREAMLINE
• HUL introduced project Streamline to increase its
rural reach with help of the sub stockiest
• Placed under rural distributor. Each rural
distributor has 20 sub stockiest attach to it .
• HUL has appoint 6000 such stockiest who
distribute HUL product in 5000 village.
• This initiative HUL is able to reach 37% of
country’s rural population.

15. • Project Bharat was also such initiative covering 13
million rural household.
• HUL introduced GTM initiative. Salesman now use
handheld terminals on which they book
replenishment orders from retailers.
C&AF DISTRIBUTOR RETAILOR

16. THANK YOU