Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 700 million consumers across India. HUL has over 15,000 employees including 1,300 managers and 200 scientists and technologists. HUL is headquartered in Mumbai and has its shares listed on the Bombay Stock Exchange and National Stock Exchange of India. HUL has a widespread distribution network across India consisting of over 100 manufacturing plants, 4,000 suppliers, 7,500 wholesalers, 7,000 redistribution stockists directly covering 1 million retail outlets.

2.  Indian Largest Fast Moving Consumers Good Company
 Headquartered in Mumbai
 Over 700 million consumers
 More than 15,000 employees, including 1,300 managers
 More than 200 highly qualified scientists and technologists
 Shares listed at BSE (Stock code - 500696) and NSE (Stock code –
HINDUNILVR)
 Shareholder base of over 3.5 lakh

3. 1931: HUL set up its first subsidiary
1956: HUL offered 10% of its equity to the Indian public
1972: Lipton Acquisition
1984: Brooke Bond Acquisition
1986: Pond’s Acquisition
1993: Tata Oil Mills Company (TOMCO) merged with HUL
1998: HUL acquire Tata’s Lakme
2000: Modern Foods Acquisition
2007:Company name was formally changed to Hindustan Unilever Limited
2008:In Oct. 17th HUL Celebrate 75 years of corporate existence in India.

4. Hindustan unilever ltd
Personal Color
Laundry Skin care Hair care Oral care Deodorants ayurvedic
Care cosmetics
Lux,
lifebuoy, Fair &
dove Surf excel
lovely Sunsilk Pepsodent Axe Ayush
Pears, Wheel lakme
Ponds Clinic Close up Rexona Herbal
rexona, sunlight
breeze, Vaseline

6. Demand forecasting on a scientific basis
Planning cycle
Feed forward one
Main Planning is one quarter ahead with three more quarter of
plan going forward .
Firstly a base level demand is calculated looking at actual sales
pattern of past months.
Done at SKU level
Efficiency is measured with parameters such as forecast errors and
customer service efficiency

7. Consumer
Distribution Network is HUL key
strength…..

8.  HUL consisting of over 100 Manufacturing plant
 2000 Supplier as a resource of raw materials and intermediates
packaging material for its 1000 product .
 Product are distributed across the country through a network of 4
warehouses
 HUL consisting of more than 40 agents, 7500 wholesalers and a number
of large institutional customer
 HUL consist of a network of 7000 redistribution stockiest, covering
about one million retail outlet.
 Distribution network directly cover entire urban population.

9.  An IT-powered system has been implemented to supply stocks to
redistribution stockiest.
 The objective is to make the product available at the right place and right
time in the most cost effective manner.
 For this, stockiest have been connected through an Internet-based
network, called RS Net, for online interaction.

10.  Substantial investments in IT-based sales system
 Every salesman books orders on a palmtop
 All orders are fed into a central database from the distributor point.
 Network is installed at all 3,500 distributor points—which makes for
accurate on-the-fly demand projections and helps avoid stock-out losses.

13. Distribution at the Villages
 The company has brought all markets with populations of below 50,000
under one rural sales organization.
 The team comprises an exclusive sales force and exclusive redistribution
stockiest.
 The team focuses on building superior availability of products.
 In rural India, the network directly covers about 50,000 villages, reaching
250 million consumers, through 6000 sub-stockiest.

14.  For long term benefits, HUL started Project Streamline in 1997.
Project Shakti :
 In 2001 Project Shakti, partnership with Self help groups of Rural women &
covers 5000 villages in 52 districts in different states.
 SHGs has chosen to adopt distribution of HUL’s product as business venture.
 SHGs getting training from HUL and supported by NGOs.
 Conducts business around 15000 per month

15. Hindustan Unilever Network (HUN):
 In 2003 started HUN for ―Direct Selling Channel‖- Home &
Personal Care and Foods.
Out-of-Home Network :
 Alliance with Pepsi Co. – Vending machine for hot beverages like
tea and coffee.
Health and Beauty services :
 Lakme Salons provide specialised beauty services and solutions.
 Ayush Therapy Centres easy access to authentic Ayurvedic
treatments and products.

16. Integrate economic, environment
& social objectives with business
agenda…..
 Providing education on health
and hygiene
 Women empowerment
 Water management
 Rehabilitation of special or
underprivileged children
 Care for the destitute and HIV-
positive
 Rural development.
 Plays active role in natural
calamities