Tata Nano
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Tata's Nano car launched in India in 2009 as the world's cheapest car, priced at about $2500. An extensive public relations campaign generated over $50 million in free publicity globally and in India. The PR campaign utilized various online and offline marketing strategies like websites, social media, radio, TV, print ads and mall promotions to create awareness and excitement around the launch of the affordable Nano car. The innovative PR strategies were recognized with several advertising awards.
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Presentation on Nano Car
The document summarizes the development of the Tata Nano, the world's cheapest car. It describes how Ratan Tata was inspired by seeing families on scooters to create an affordable family car. The Nano was developed through extensive innovation and cost-cutting measures. It has been successful in introducing more affordable automobile transportation and boosting the Indian economy. However, challenges remain such as regulations and competition.
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
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The document provides background information on Tata Motors and the development of the Tata Nano vehicle. It discusses the history of Tata Motors dating back to 1945, its expansion into commercial vehicles and acquisition of Jaguar and Land Rover. It then focuses on the idea and development of the Nano as an affordable car for middle-class Indian families, its production facilities, marketing strategies including both online and offline approaches, and competitors in the market.
Nano
Tata Nano is the cheapest car in the world, manufactured by Tata Motors in India. Ratan Tata envisioned the Nano as an affordable "People's car" for most Indians. It received over 5,500 bookings within the first two days. The Nano was created as a safer form of family transportation than the common mode of using motorcycles in India. It has a 624cc engine and claims a fuel efficiency of 25kmpl. Tata aims to sell 25,000 units annually and increase sales 10% quarterly to make transport more accessible. However, the Nano faces risks from slow sales, cost increases, and economic downturns.
Marketing lessons from tata nano
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
TATA Nano sales ppt
The document provides information about the Tata Nano car, introduced in 2008 as India's "People's Car." It discusses the car's affordable price of 100,000 rupees, its small size and fuel efficiency. It also summarizes Tata's market research which showed potential for the Nano in India given the country's large family sizes and growing middle class. The document outlines Tata's strategies for manufacturing, marketing and distributing the Nano to make it widely available and increase car ownership across India.
Case Study of Marketing the Nissan Micra and Tata Nano
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Tata nano- a game changer or a failure?
The document discusses the history and challenges faced by the Tata Nano car in India. It describes how Tata Motors launched the Nano as an affordable "People's car" priced at 1 lakh rupees, receiving over 200,000 advance bookings. However, Tata faced controversies over land acquisition in West Bengal and shifted production to Gujarat. The Nano also experienced issues like vehicles catching fire and plunging sales due to price increases and distribution problems, though Tata implemented strategies like expanded showrooms and exports to boost sales again in the future.
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Presentation on Nano Car
The document summarizes the development of the Tata Nano, the world's cheapest car. It describes how Ratan Tata was inspired by seeing families on scooters to create an affordable family car. The Nano was developed through extensive innovation and cost-cutting measures. It has been successful in introducing more affordable automobile transportation and boosting the Indian economy. However, challenges remain such as regulations and competition.
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Case Study :
How Tata Nano and Nissan Micra Used Social Media for effective advertisement and marketing across India.
NANO CASE STUDY PRESENTATION
The document provides background information on Tata Motors and the development of the Tata Nano vehicle. It discusses the history of Tata Motors dating back to 1945, its expansion into commercial vehicles and acquisition of Jaguar and Land Rover. It then focuses on the idea and development of the Nano as an affordable car for middle-class Indian families, its production facilities, marketing strategies including both online and offline approaches, and competitors in the market.
Nano
Tata Nano is the cheapest car in the world, manufactured by Tata Motors in India. Ratan Tata envisioned the Nano as an affordable "People's car" for most Indians. It received over 5,500 bookings within the first two days. The Nano was created as a safer form of family transportation than the common mode of using motorcycles in India. It has a 624cc engine and claims a fuel efficiency of 25kmpl. Tata aims to sell 25,000 units annually and increase sales 10% quarterly to make transport more accessible. However, the Nano faces risks from slow sales, cost increases, and economic downturns.
Marketing lessons from tata nano
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
TATA Nano sales ppt
The document provides information about the Tata Nano car, introduced in 2008 as India's "People's Car." It discusses the car's affordable price of 100,000 rupees, its small size and fuel efficiency. It also summarizes Tata's market research which showed potential for the Nano in India given the country's large family sizes and growing middle class. The document outlines Tata's strategies for manufacturing, marketing and distributing the Nano to make it widely available and increase car ownership across India.
Case Study of Marketing the Nissan Micra and Tata Nano
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
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The document discusses the history and challenges faced by the Tata Nano car in India. It describes how Tata Motors launched the Nano as an affordable "People's car" priced at 1 lakh rupees, receiving over 200,000 advance bookings. However, Tata faced controversies over land acquisition in West Bengal and shifted production to Gujarat. The Nano also experienced issues like vehicles catching fire and plunging sales due to price increases and distribution problems, though Tata implemented strategies like expanded showrooms and exports to boost sales again in the future.
Tata Nano Case Study
- Tata Motors introduced the Tata Nano car in 2008 as an affordable transportation solution for families in India.
- The initial manufacturing plant was located in Singur, West Bengal, but faced political opposition and Tata withdrew.
- Tata then chose a location in Sanand, Gujarat, which offered various incentives. The Nano plant now employs over 25,000 people there.
- Key features of the Nano include a 623cc engine, low price starting around $2,500, and focus on affordability over amenities to meet the needs of its target customers.
Tata Nano
The document provides details on the marketing strategy of the Tata Nano vehicle. It discusses the idea generation and history of Tata Motors, specifications and features of the Nano, its competitive pricing of 100,000 rupees, promotion through publicity and social media, distribution through dealerships, strengths like low price and weaknesses like small size, and post-purchase service plans. The conclusion is that the Nano has the potential to become not just India's future car but a global car if exported successfully.
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The document summarizes the history and strategies of Tata Motors, including the development and impact of their People's Car, the Tata Nano. It describes how Tata Motors was founded in 1945 and acquired other brands like Jaguar and Land Rover. It highlights how the Nano was developed to provide affordable transportation and changed the Indian automobile market, allowing many more people to own cars. The document also discusses Tata Motors' research and development strategies, mergers and acquisitions, and marketing approaches for expanding the Nano's reach.
Tata nano relaunch - Tata nano DC (Dream Car)
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Tata nano Is a indian peoples car its represent indian car market and how its affected by political parties.
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This document provides information about Tata Motors, the Indian automaker, including its history, operations, and products. It discusses Tata's acquisition of other vehicle manufacturers, its presence in various global markets, and manufacturing locations in India. The document also examines Tata's launch of the Nano automobile in 2008 as an affordable option for the Indian market and considers how it may impact other vehicles in Tata's lineup or compete with alternatives like auto rickshaws. Various perspectives on the Nano are explored from the viewpoints of Tata, customers, and society.
TATA NANO : Exicution Failure
Tata Nano was unveiled in 2008 as India's most affordable car, priced at just 1 lakh rupees. It was designed to be fuel efficient and meet emission standards. The Nano received over 200,000 order applications in its first two weeks. However, it ultimately failed in the market due to weaknesses such as low power and limited features. Its positioning as the "people's car" backfired, and it became known as the "poor man's car." Issues like lack of space and inability to handle rough roads also contributed to its failure to attract target customers looking to upgrade from motorcycles.
TATA NANO S.T.P
Tata Motors launched the Tata Nano as the world's cheapest car, priced at Rs. 100,000. The Nano was marketed as an affordable, safe and fuel efficient vehicle for families with 3-4 members who have difficulties traveling by two-wheeler. Market segmentation analysis showed the Nano targets the middle and lower middle class. Surveys found most people see the Nano as a "people's car" but not necessarily as trendy or aimed at rural areas or young people. In conclusion, the Nano was perceived as an affordable family car for middle and lower income households rather than a rural vehicle.
Case presentation on tata nano
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Tata Nano
The document presents information on Tata Motors' Nano car project in Gujarat, India. It provides details on the background of Tata Motors, the inspiration for the Nano project, the controversy around the initial location in West Bengal that led to shifting the project to Gujarat, incentives provided by Gujarat for the project, specifications and advantages of the Nano car, and challenges faced by the project.
Tata nano
Tata Nano was introduced in 2008 as a small, affordable and stylish car for medium class Indian families. While it achieved Tata's goal of an "affordable people's car", it faced several issues after launch related to safety, quality and pricing. Tata made various efforts over the years like targeting youth and focusing on safety to boost sales, but Nano struggled to change its image and sales declined. Recent reports indicate Tata is considering stopping Nano production, though it played a role in expanding car ownership in India for many years.
Presentation1
Tata Nano was envisioned as an affordable "people's car" for middle class Indian families. When first announced in 2006, it received over 200,000 advance bookings. However, production faced issues including land acquisition controversies in West Bengal that led Tata to move manufacturing to Gujarat. While Tata overcame challenges like vehicle fires to eventually fulfill its promise of producing India's cheapest car, the Nano struggled with perceptions as a cheap vehicle and lacked sufficient power for its size. Looking ahead, Tata hopes future vehicles like the proposed electric Tata Pixel can help overcome past issues and better serve customers.
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The document summarizes the history and development of the Tata Nano, an affordable small car introduced in India by Tata Motors. It describes how Tata Motors chairman Ratan Tata envisioned a safe, affordable car for families in India. Tata Motors unveiled the Nano in 2008 and launched it commercially in 2009. However, the Nano faced challenges including rising material costs and protests that forced production to relocate, resulting in lower than expected sales. In response, Tata Motors relaunched the Nano in 2014 with a new more powerful engine to move beyond its image as a low-cost car.
Presentation On Tata Nano Final
The document provides an overview of the Tata Nano car. It discusses how Ratan Tata envisioned an affordable car for the masses and unveiled the Tata Nano in 2008. The Nano is one of the most affordable cars in the world, starting at $2,500. It has basic features to keep costs low and is expected to boost the Indian economy. However, Tata faced obstacles getting a factory built in West Bengal due to land disputes.
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WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
Ppt on nano
The document discusses the Tata Nano, a low-cost car manufactured in India by Tata Motors. The Nano was initially launched at a price of 100,000 rupees to target India's growing middle class and lure people away from motorcycles. Tata aims to produce up to 250,000 Nanos per year to meet demand. The Nano was developed using a least-cost planning methodology to keep costs low. It faces competition from the Maruti 800 and Tata focuses on maintaining a low price with comparable features.
Case study on TATO NANO-VATION
Tata Motors established the Tata Nano as the world's cheapest car through a collaborative approach. They broke down the car components and outsourced manufacturing to over 100 suppliers, such as Bosch, to reduce costs. This allowed suppliers to innovate and helped Tata Motors produce the Nano for under Rs. 100,000. However, Tata Motors struggled to meet sales targets of the Nano due to production delays from strikes and negative publicity from fires, limiting their ability to capitalize on the initial hype around the affordable "people's car."
Tata nano final
Tata Motors is India's largest automobile company established in 1945. It has manufacturing bases in India and operations in the UK, South Korea, Thailand and Spain. In 2008, Tata acquired Jaguar and Landrover. The Tata Nano was introduced in 2009 as the world's cheapest car, aiming to provide affordable transportation. It has a 623cc engine and seats 4 people. Though controversial for its plant location initially, it has sold over 10,000 units. Tata continues promoting the Nano through various marketing strategies.
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The document proposes revamping the marketing strategy for Tata Nano. It identifies the target audience as young executives and families with a middle to lower-middle income. The proposed strategy includes advertising through print, TV, outdoor media and events to change perceptions of the Nano from a "poor people's car" to an intelligent choice. The strategy aims to increase sales over the next 6 months and improve attitudes towards the Nano based on consumer surveys.
Marketing plan-for-tata-nano
Tata Nano is the cheapest car in the world, sold in India for approximately $2000. It is manufactured by Tata Motors, India's largest automaker, with the goal of making a "People's car" affordable to all. Tata Nano was launched in India in 2009 and received over 5,500 pre-orders within the first two days. To keep costs low, Tata Nano utilizes many smaller, lighter components and alternative materials without compromising safety. Tata plans to import Nano parts to Malaysia for assembly to expand internationally.
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Tata Nano aims to create an uncontested market space by offering an affordable car at Rs. 1 lakh that provides value to customers not found in other vehicles. As a potential "Blue Ocean" strategy, the Nano focuses on people with 2-wheelers, concerned parents, and retired people by offering low maintenance and fuel efficiency at an affordable rate. However, there are some drawbacks like limited power and features as well as uncertainty if it will appeal in rural areas. A SWOT analysis finds strengths in Tata's brand name and the Nano's low cost and fuel efficiency, but weaknesses in limited power and not being seen as a status symbol.
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Tata Nano Case Study
- Tata Motors introduced the Tata Nano car in 2008 as an affordable transportation solution for families in India.
- The initial manufacturing plant was located in Singur, West Bengal, but faced political opposition and Tata withdrew.
- Tata then chose a location in Sanand, Gujarat, which offered various incentives. The Nano plant now employs over 25,000 people there.
- Key features of the Nano include a 623cc engine, low price starting around $2,500, and focus on affordability over amenities to meet the needs of its target customers.
Tata Nano
The document provides details on the marketing strategy of the Tata Nano vehicle. It discusses the idea generation and history of Tata Motors, specifications and features of the Nano, its competitive pricing of 100,000 rupees, promotion through publicity and social media, distribution through dealerships, strengths like low price and weaknesses like small size, and post-purchase service plans. The conclusion is that the Nano has the potential to become not just India's future car but a global car if exported successfully.
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The document summarizes the history and strategies of Tata Motors, including the development and impact of their People's Car, the Tata Nano. It describes how Tata Motors was founded in 1945 and acquired other brands like Jaguar and Land Rover. It highlights how the Nano was developed to provide affordable transportation and changed the Indian automobile market, allowing many more people to own cars. The document also discusses Tata Motors' research and development strategies, mergers and acquisitions, and marketing approaches for expanding the Nano's reach.
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Tata nano THE PEOPLES CAR
Tata nano Is a indian peoples car its represent indian car market and how its affected by political parties.
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This document provides information about Tata Motors, the Indian automaker, including its history, operations, and products. It discusses Tata's acquisition of other vehicle manufacturers, its presence in various global markets, and manufacturing locations in India. The document also examines Tata's launch of the Nano automobile in 2008 as an affordable option for the Indian market and considers how it may impact other vehicles in Tata's lineup or compete with alternatives like auto rickshaws. Various perspectives on the Nano are explored from the viewpoints of Tata, customers, and society.
TATA NANO : Exicution Failure
Tata Nano was unveiled in 2008 as India's most affordable car, priced at just 1 lakh rupees. It was designed to be fuel efficient and meet emission standards. The Nano received over 200,000 order applications in its first two weeks. However, it ultimately failed in the market due to weaknesses such as low power and limited features. Its positioning as the "people's car" backfired, and it became known as the "poor man's car." Issues like lack of space and inability to handle rough roads also contributed to its failure to attract target customers looking to upgrade from motorcycles.
TATA NANO S.T.P
Tata Motors launched the Tata Nano as the world's cheapest car, priced at Rs. 100,000. The Nano was marketed as an affordable, safe and fuel efficient vehicle for families with 3-4 members who have difficulties traveling by two-wheeler. Market segmentation analysis showed the Nano targets the middle and lower middle class. Surveys found most people see the Nano as a "people's car" but not necessarily as trendy or aimed at rural areas or young people. In conclusion, the Nano was perceived as an affordable family car for middle and lower income households rather than a rural vehicle.
Case presentation on tata nano
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Tata Nano
The document presents information on Tata Motors' Nano car project in Gujarat, India. It provides details on the background of Tata Motors, the inspiration for the Nano project, the controversy around the initial location in West Bengal that led to shifting the project to Gujarat, incentives provided by Gujarat for the project, specifications and advantages of the Nano car, and challenges faced by the project.
Tata nano
Tata Nano was introduced in 2008 as a small, affordable and stylish car for medium class Indian families. While it achieved Tata's goal of an "affordable people's car", it faced several issues after launch related to safety, quality and pricing. Tata made various efforts over the years like targeting youth and focusing on safety to boost sales, but Nano struggled to change its image and sales declined. Recent reports indicate Tata is considering stopping Nano production, though it played a role in expanding car ownership in India for many years.
Presentation1
Tata Nano was envisioned as an affordable "people's car" for middle class Indian families. When first announced in 2006, it received over 200,000 advance bookings. However, production faced issues including land acquisition controversies in West Bengal that led Tata to move manufacturing to Gujarat. While Tata overcame challenges like vehicle fires to eventually fulfill its promise of producing India's cheapest car, the Nano struggled with perceptions as a cheap vehicle and lacked sufficient power for its size. Looking ahead, Tata hopes future vehicles like the proposed electric Tata Pixel can help overcome past issues and better serve customers.
Tata Nano
The document summarizes the history and development of the Tata Nano, an affordable small car introduced in India by Tata Motors. It describes how Tata Motors chairman Ratan Tata envisioned a safe, affordable car for families in India. Tata Motors unveiled the Nano in 2008 and launched it commercially in 2009. However, the Nano faced challenges including rising material costs and protests that forced production to relocate, resulting in lower than expected sales. In response, Tata Motors relaunched the Nano in 2014 with a new more powerful engine to move beyond its image as a low-cost car.
Presentation On Tata Nano Final
The document provides an overview of the Tata Nano car. It discusses how Ratan Tata envisioned an affordable car for the masses and unveiled the Tata Nano in 2008. The Nano is one of the most affordable cars in the world, starting at $2,500. It has basic features to keep costs low and is expected to boost the Indian economy. However, Tata faced obstacles getting a factory built in West Bengal due to land disputes.
Marketing Audit on Tata Nano
A complete feasibility study of Tata Nano for its venture to US Market. Includes SWOT, Competitive Analysis, PESTE, STP, 4P's and Marketing Dashboard on 3 segments.
TATA NANO Case study analysis
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
Ppt on nano
The document discusses the Tata Nano, a low-cost car manufactured in India by Tata Motors. The Nano was initially launched at a price of 100,000 rupees to target India's growing middle class and lure people away from motorcycles. Tata aims to produce up to 250,000 Nanos per year to meet demand. The Nano was developed using a least-cost planning methodology to keep costs low. It faces competition from the Maruti 800 and Tata focuses on maintaining a low price with comparable features.
Case study on TATO NANO-VATION
Tata Motors established the Tata Nano as the world's cheapest car through a collaborative approach. They broke down the car components and outsourced manufacturing to over 100 suppliers, such as Bosch, to reduce costs. This allowed suppliers to innovate and helped Tata Motors produce the Nano for under Rs. 100,000. However, Tata Motors struggled to meet sales targets of the Nano due to production delays from strikes and negative publicity from fires, limiting their ability to capitalize on the initial hype around the affordable "people's car."
Tata nano final
Tata Motors is India's largest automobile company established in 1945. It has manufacturing bases in India and operations in the UK, South Korea, Thailand and Spain. In 2008, Tata acquired Jaguar and Landrover. The Tata Nano was introduced in 2009 as the world's cheapest car, aiming to provide affordable transportation. It has a 623cc engine and seats 4 people. Though controversial for its plant location initially, it has sold over 10,000 units. Tata continues promoting the Nano through various marketing strategies.
Nano (media plan)
The document proposes revamping the marketing strategy for Tata Nano. It identifies the target audience as young executives and families with a middle to lower-middle income. The proposed strategy includes advertising through print, TV, outdoor media and events to change perceptions of the Nano from a "poor people's car" to an intelligent choice. The strategy aims to increase sales over the next 6 months and improve attitudes towards the Nano based on consumer surveys.
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Tata Nano aims to create an uncontested market space by offering an affordable car at Rs. 1 lakh that provides value to customers not found in other vehicles. As a potential "Blue Ocean" strategy, the Nano focuses on people with 2-wheelers, concerned parents, and retired people by offering low maintenance and fuel efficiency at an affordable rate. However, there are some drawbacks like limited power and features as well as uncertainty if it will appeal in rural areas. A SWOT analysis finds strengths in Tata's brand name and the Nano's low cost and fuel efficiency, but weaknesses in limited power and not being seen as a status symbol.
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The document outlines an advertising campaign for Tata Nano targeting middle and lower middle class audiences. It includes details of the campaign budget allocated across different media - outdoor, television, radio, and print. The total budget for the 2 month campaign across all media is approximately Rs. 49.29 crores.
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OlaCabs is a popular mobile app for transportation in India. Founded in 2010, it started as an online cab aggregator in Mumbai and is now headquartered in Bangalore. Ola connects users to over 200,000 cabs across 85 cities in India and provides services ranging from economical to luxury transportation options through their mobile app or website. It has received over $600 million in total funding. In 2015, Ola acquired TaxiForSure, expanding its network further.
Public relation campaign
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Patanjali Ayurved Limited (PAL)
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
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tata motor promotion ideas
Tata Motors is India's largest automobile company. It produced its first people's car in India and had a net profit of 9,274 crore (US$2.07 billion) in 2010-2011. The company uses various promotional strategies including public relations, trade fairs and exhibitions, sponsorship of events, and offering customers promotions such as financing options, test drives, insurance, scholarships for college students, and space flights. It promotes across various media including television, radio, print, and online through methods like ads, podcasts, games, and social media pages.
Tata nano Advertisement Campaign
Tata Motors launched a campaign called "The Chosen Ones" for their new GenX Nano model. The campaign selected 20 lucky customers who pre-ordered the GenX Nano to visit the assembly plant and witness their car roll off the line. They will also receive a birth certificate for their car. The GenX Nano was launched in May 2015 with prices starting at Rs. 1.99 lakhs for the manual and Rs. 2.69 lakhs for the AMT variant. The campaign aims to provide customers with unique experiences and engage them with Tata's new products in an innovative manner.
Case studies business environment
This document provides information about Tata Motors' launch of the Tata Nano car in India in 2008. It was intended to be the world's cheapest car and increase car ownership among lower- and middle-income families. While initially successful, winning several awards, sales declined over time as issues arose regarding the car's small size not fitting families and safety issues when some cars caught fire. The launch failed to achieve Tata's long-term vision for making cars accessible to more of the Indian population.
Manendra nano
"For us it's a milestone and I hope we can make a contribution to the country."
Ratan Tata
As per the promotion of the product is concerned Tata has not used any Advertising for promoting the TATA Nano.
Its promotion has gone all through by the people through “ Words Of Mouth”.
But now they are planning to have some Marketing before the car is distributed to the people.
The small cars may end up having some influence on ‘personal transport on hire’ and may perhaps push out three-wheeler scooters/autos etc.
Prof. K.Kumar
IIM, Bangalore
Tata motors
The document discusses the marketing strategy and launch of the Tata Nano vehicle. It describes Tata's unconventional marketing approach that relied heavily on word-of-mouth and social media rather than traditional advertising. Tata launched an online community website where potential customers could discuss and customize the Nano design. This innovative and low-cost strategy helped generate significant pre-launch interest in the Nano as the world's most affordable car. The strategy allowed Tata to engage customers and test ideas for the Nano.
Prateek Sharma_What did Nano do wrong. What can they do now.
Tata Nano, intended as an affordable car for low-income families in India, faced many challenges after its launch that prevented it from being successful. It was marketed as a car for those who could barely afford one, but customers saw it as a compromise instead of something aspirational. Additionally, production issues, safety concerns from vehicle fires, lack of adequate financing options, and a distribution strategy that did not reach its target rural audience all hindered sales. For Tata Nano to now succeed, it needs to change its positioning away from being seen as the "cheapest" or "poor man's" car, and better communicate features and benefits to appeal to customer aspirations rather than just price.
Digital content industry in Taiwan 2009
This document discusses Taiwan's digital content industry and opportunities for international cooperation. It provides an overview of Taiwan's digital content industry, which had a production value of $12.1 billion in 2008. Digital games are a major segment, with Taiwan having over 90 game companies and the industry value exceeding $856 million in 2008. The document also outlines Taiwan's competitiveness in digital games development. It proposes several areas for future cooperation, such as co-developing games/content, licensing Taiwan's online games internationally, and educational collaboration through student training programs and industry talent exchanges.
Lets talk mobile
The document discusses mobile phone usage statistics globally and in India. Some key points:
- Worldwide mobile subscriber base reached 3.95 billion in 2008, accounting for 46% of the global population.
- In India, mobile connections reached 343 million in 2009, with urban connections at 235 million and rural at 108 million.
- The document outlines various mobile phone brand strategies in India, including their brand ambassadors and promotional activities.
- It discusses the untapped potential of mobile marketing and services in India, especially in rural areas, as subscriber growth is projected to reach 500 million by 2010.
OnePlus - The Plus Journey so far
OnePlus is a Chinese smartphone manufacturer founded in 2013. It uses unique marketing strategies like an invite system and flash sales to generate hype around new device launches. OnePlus focuses on high-end specs at affordable prices, starting with the OnePlus One smartphone sold for $299. The company has faced some controversies but has experienced success expanding to new markets and frequent new product launches. Key to its growth has been word-of-mouth marketing and a strong online community presence.
Tata nano
The document discusses the marketing strategy of Tata Nano, a small and affordable car introduced by Tata Motors in 2008. It details the history and specifications of the Nano, as well as its pricing, promotion, distribution, SWOT analysis, and post-purchase service strategy. The goal of the Nano was to make car ownership possible for lower-income families in India by offering a very low price point of around $2,500.
tatananoppt-160923132421 (1).pdf
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning strategy failed as lower prices in India are associated with lower quality. Issues like cars catching fire further damaged perceptions of Nano's quality. To revive the brand, Tata repositioned Nano with a focus on features rather than price, targeting it as a "smart city car." They improved quality, expanded distribution networks to smaller towns, and launched new promotional campaigns. This case study demonstrates the importance of developing effective positioning strategies and understanding customer behavior for long-term brand success in India's automobile market.
Nano advertising campaign presentation
Tata Nano was launched in 2008 as India's $2500 car to make car ownership more accessible. However, it faced issues with design flaws and poor quality that hurt sales. Tata Motors worked to rebuild trust with expeditions showcasing the Nano's durability and owner diaries sharing experiences. Later campaigns targeted youth, emphasized rational benefits like fuel efficiency, and tied with entertainment brands. The current campaign offers customers a trip to see their Nanos being assembled to build excitement around the upgraded Nano GenX model. Through various campaigns over the years, Tata Motors has worked to transform the Nano's brand from an affordable people's car to one that appeals to youth.
Tata Motors (Nano Failure).pptx
Tata Motors is India's largest automobile company that was founded in 1945. In 2008, it acquired Jaguar Land Rover. Tata launched the Nano in 2008 as the most affordable car, but it failed due to being perceived as cheap and low quality. It caught fire which damaged perceptions. Tata repositioned the Nano in 2013 as a "smart city car" with improved features to change its image from a cheap car. The lessons are the importance of understanding consumer behavior and developing effective positioning strategies.
Tata nano ppt
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
Asia as Part of our Digital Future
Presentation at "La Cantine" in Paris in December 2008. Covers mobile stuff and online video. Contains a mariachi.
Tata Nano: Consumer's Post Purchase Behavior Corporation
Tata Nano: Consumer's Post Purchase Behavior Corporation, disampaikan pada mata kuliah Marketing Management, Airlangga University, membahas teori disonansi pasca pembelian
Nano final
Tata aims to develop its car brand in India with innovative and superior value vehicles. Its key product is the Nano, a low-cost small car priced at 100,000 rupees. The Nano is compact at 3.1 meters long and weighs 600 kg. It gets 20 kmpl mileage and has a 623cc engine. Tata promoted the Nano through word of mouth and media coverage of its low price point. However, its plant was moved from West Bengal to Gujarat due to political issues. Tata was offered various incentives from states seeking the new factory.
NANO.compressed
1) Tata Nano is India's most affordable car launched by Tata Motors with a goal of providing affordable transportation.
2) The Nano faced many challenges including engineering difficulties in achieving its low price point, factory issues that led to relocating production, and initial quality problems.
3) While the Nano received much publicity for its low price, its marketing campaigns were not always successful and did not portray the car in a way that appealed to Indian prestige and status expectations.
Apple i ads paper
i. Apple introduced iAd mobile advertising in 2010 to provide a more interactive and engaging advertising experience on mobile devices compared to other forms of online and mobile advertising.
ii. iAd advertising appears within iPhone applications and allows advertisers to incorporate rich media like video, games, maps and more to interact with users. Advertisers are charged based on the number of user clicks or interactions with their ads.
iii. The benefits of iAd for advertisers include targeting the large audience of iPhone users, providing richer storytelling capabilities than other mobile ads, and allowing users to directly download apps and content from within the ads.
Apple i Ads paper
i. Apple introduced iAd mobile advertising in 2010 to provide a more interactive and engaging advertising experience on iOS devices compared to traditional web and TV ads.
ii. iAd ads appear within iPhone apps and allow users to access rich media like videos, games and maps without leaving the app. Advertisers pay based on the number of user clicks and interactions rather than impressions.
iii. The benefits of iAd for advertisers include targeting ads to specific app categories and interests, incorporating video and interactivity to boost engagement, and access to Apple's large mobile user base of over 1 billion iOS devices.
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Tata Nano
- 1. Rupsha Neogi - 8130 Kusum Kant Pandey- 8131 Sanjay Punjabi - 8132 The Launch of Tata Nano
- 25. Print Media
- 33. Thank You