Marketing management refers to the professionals responsible for planning and directing marketing strategies to benefit a business. This includes delegating tasks, researching strategies, and analyzing competitor techniques. Strategic marketing management focuses on implementing a company's mission through targeted processes to optimize existing marketing plans and identify target customers, helping transform plans into action. A marketing strategy is a business's overall plan for attracting customers and converting them, working with marketing plans to align activities.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
The Utility Stores Corporation (USC) of Pakistan is a State-owned enterprise that operates chain stores throughout the country whose main purpose is to provide basic commodities to the general public at lower prices than the open market.
But due to the supermarkets, buyers prefer to go there than to utility stores because Its better to visit to supermarkets which have much better environment than to wait in queues outside the utility stores.
The Utility Stores' performance is declining day by day BECAUSE they aren’t able to manage their working capital properly.
Usama Shahid Khan, Pakistani Information System Engineer turned entrepreneur turned project manager, graduated from NUST.
He quit his job and started working on startups. After many attempts, he finally succeeded to launch a project named “MeriTaleem” but eventually it failed !
IDEO is a global design company that creates positive impact through design. David Kelley, Bill Moggridge, & Mike Nuttall merged their companies to make IDEO.
1. What is the difference between corporate finance and entrepreneurial finance?
2. How do we know whether an idea has the potential to become a viable business opportunity?
3. Describe and discuss some of the best financial practices of high growth, high performance firms. Why is it also important to consider production and operation practices?
4. Identify some types of financing that are associated with each of the following stages of new venture development: research and development, start up, early growth, rapid growth and exit?
5. At what stage of venture development is each of the following most likely to invest, an angel investor? A venture capitalist? Why?
Portfolio Management for New Product Development: Results of an Industry Practices Study. By Dr. Robert G. Cooper, Dr. Scott J. Edgett and Dr. Elko J. Kleinschmidt
Portfolio Management for New Product Development: Results of an Industry Practices Study
By Dr. Robert G. Cooper, Dr. Scott J. Edgett and Dr. Elko J. Kleinschmidt
Spotify Technology S.A. is a Swedish media-services provider founded in 2006. The company's primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies
Casper: Founded in 2014, New York-based Casper is perhaps the most well-known among new entrants likely due to its unusual and effective marketing techniques. It has raised $240 million in VC investment, including those from celebrity investors Ashton Kutcher and Leonardo DiCaprio. Since inception, its product line has expanded to include pillows, sheets, a dog bed, and beyond. Casper has more than 300 employees and in 2016 it generated over $200 million.
KHALIDA BROHI, FOUNDER & EXECUTIVE DIRECTOR OF “SUGHAR FOUNDATION” and Co-founder of “The Chai Spot”.
The idea of Sughar emerged in 2009. Sughar (meaning “skilled and confident woman” in Urdu).
SIX ESSENTIALS
1. Clearly tells the story.
2. Visually appealing.
3. Attempts to be thought-provoking.
4. Answers a need or desire for the audience.
5. Includes a Call-to-Action
6. Adaptable for different target audiences.
Rewari walay Haji Rabri established in 1948. The name of the business is based on the name of the founder that is, Haji Bashiruddin. He and his family migrated from Rewari, India to settle in Hyderabad, Pakistan.
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
In the eyes of CPEC officials, this project is the open opportunity to enhance trade as it will promote bilateral connectivity but it is also very necessary to know that is there any hidden threat in this open opportunity? There are many concerns regarding this project which should be consider, there are so many questions which are still unanswered.
Argument on “The Things They Carried; the Man I Killed” by Tim O’Brien.
It becomes clear that this is the description of a man whom O’Brien killed and after killing he’s analyzing the dead body of a young boy and ashamed on what he has done.
Product Specification Process & Concept Generation Process
product specification process
1.Set Target Specifications
2.Refine Specifications
3.Reflect on Results
concept generation process
1. Clarify the Problem
2. External Search
3. Internal Search
4. Systematic Exploration
5. Reflect on the solutions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
1. SUBJECT:
Strategic Marketing Management (SMM)
ASSIGNMENT ON:
Marketing Management, Strategic Marketing Management & Marketing
Strategy
SUBMITTED TO:
Sir Adnan Pitafi
SUBMITTED BY:
Varda Shaikh___18S-MBA-BS19
2. Q-1: What is the difference between Marketing Management and Strategic
Marketing Management?
Marketing Management Marketing management refers to the group of professionals
who are responsible for planning and directing the marketing strategies that will benefit
the business. Managing marketing work includes:
1. Delegating tasks.
2. Doing research about different strategies and
3. Analyzing the techniques that other companies are currently using.
Part of the marketing management is ensuring that a business does not copy existing
strategies used by competitors.
Strategic Marketing Management Strategic marketing management implements your
company’s mission through focused processes to get the most out of your existing
marketing plan.
Difference between them MM talking about the professionals who are responsible to
make and execute the plan and SMM helps to identify target customers. It actually helps
company to transform plans into reality.
Q-2: What is Marketing Strategy?
Marketing Strategy A marketing strategy is a business's overall game plan for reaching
people and turning them into customers of the product or service that the business
provides. The marketing strategy works with the marketing plan so to align all the
marketing activities together.
Bibliography
(n.d.).Retrievedfrombizfluent:https://bizfluent.com/info-8325309-difference-strategic-marketing-
marketing-management.html
(n.d.).Retrievedfrominvestopedia:https://www.investopedia.com/terms/m/marketing-strategy.asp