While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
Careers After MBA In Marketing Focus On Management, Sales, Research
1. Careers After MBA In
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful. With various domains and specialisations which vouch for premium careers, MBA in management still comes-out as one of the most preferred choices.
MBA marketing is truly one of the best opportunities and courses any individual planning a management degree can undertake. There surely is a vast scope in every sector and perspective for the marketing post graduates in MBA. Whether it is a public or private sector students with MBA in marketing are much sought after. These professionals can very well aspire for jobs and careers in various verticals like Retail, Real Estate, IT and Telecommunications amongst others.
However there might be qualms about career in MBA in marketing during the recession. But think again! The actual picture is during this low season; companies face and require a higher demand to increase their sales even more. This critical move is in regard to keep the organizations thriving and sustained. Therefore the scope of MBA in marketing seems to be never-ending during the times of recession though the salary might be relatively lower than the prospering times.
For a better understanding of scope and careers offered by MBA in marketing in context of the industries, here are some job profiles a candidate can expect after MBA in marketing:
2. Marketing Manager
The job of a marketing manager is to build and focus on servicing and managing the current and on-going relationship with their customers. He puts into use his skills and education in international marketing, customer satisfaction and customer loyalties, for designing relevant strategies and emerging technologies. This profile requires thorough knowledge of market research and customer management.
Brand Manager
The professionals with management in marketing are required to be responsible for promotion and positional activities which include advertising, dealing with media and market research strategies and plans which includes consolidating responses from the customers about a particular area and displaying brands and hoardings at particular spots.
Market Research Analyst
This job profile involves coming-up with methods and execution ideas for obtaining the data they required by the organization. He is also responsible for designing, implementing and analysing the market and provides support for developing market strategies and ideas for betterment of the business. They create design for
3. telephone, internet surveys to exactly know the customer tastes and preferences and carrying surveys in the form of personal interview, door-to-door interaction, conducting group discussions and setting up booths in public places like shopping places and others.
Media Planning
This is an imperative component of marketing strategy of any organization and is another domain which is organized and planned by an individual with MBA in marketing. Media planning is about building a plan which displays how a selected medium in medium and other related vehicles and time can fuel the achievements of marketing objectives in a particular advertising campaign. It is a measure by which the advertisers can analyse and decide on a particular and ideal medium for the advertisement.
Sales Manager
Responsible for managing customer service along with monitoring schemes in retail trade and distributors, they also look with a keen eye on their competitors strategies. They also assess and set realistic sales target for their team and manages business development and like components.